With the 2026 Chinese New Year just around the corner, JYY Group kicked off its grand CNY Activation at Sunway Pyramid! This marks their third year of partnership, bringing to life the theme “HORSEH! Lucky Bee With You.” Combining heartfelt “Lucky” wishes with the high-energy “HORSEH” (a common Malaysian expression meaning “awesome”) spirit, the event is set to fill the season with good fortune. It’s more than just a roadshow; it’s an immersive experience inviting everyone to see, taste, play, and feel the festive joy!
The event featured a celebrity lineup that included JYY Brand Ambassador Nancy Sit, Ambassador of “MY Treasure” Ah Niu, and Friends of JYNNS 3P. Other special guests who joined the celebration were host Jeff Chin, singer Angeline, Singaporean artist Jaspers Lai, and Malaysian singer-songwriter Madison.
At the event, Alann Tan, Founder and CEO of JYY Group, took to the stage alongside Nancy Sit, Ah Niu, Angeline, and Madison for the first-ever live performance of the viral hit, “Lucky Bee with You,” which has surpassed 3 million views online. The heartwarming melody resonated with the audience, spreading blessings of health and prosperity for the Golden Horse Year. The excitement reached a crescendo when Alann Tan and Ah Niu performed a soulful duet of the classic “Use Malaysia’s Warm Weather to Say I Love You”（用马来西亚的天气说我爱你). As the familiar tune played, it ignited the crowd’s passion, seamlessly weaving Malaysia’s culture and spirit of unity into the festive celebrations.
The energy continued to soar as Nancy Sit, 3P, and Jaspers Lai delivered a high-octane performance of the Year of the Horse theme song, “HORSEH.” The infectious rhythm had the entire venue chanting “HORSEH” in unison, sending the festive atmosphere to a fever pitch.
To further share the joy, a special interactive session was held where the celebrities handed out gifts to the crowd, reinforcing the wishes for abundance and wellness in the new year. A standout highlight of the day was the giveaway of limited-edition real gold keychains – a special collaboration between JYY and Poh Kong. These exclusive items also served to promote Visit Malaysia Year 2026, adding significant cultural depth and symbolic value to the grand launch.
“MY Treasure”: Bringing the Heart of Malaysia to Every HomeIn a powerful collaboration, JYNNS and Tourism Malaysia officially launched the “MY Treasure” series. Alann Tan, alongside Mr. Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia, jointly unveiled this collection of local wellness gifts. During the ceremony, a commemorative plaque was presented to Tourism Malaysia to honor the successful joint partnership in promoting Visit Malaysia 2026 and “MY Treasure” to an international audience on the world’s leading global news platforms, CNN Indonesia.
“MY Treasure” series brings together Malaysia’s finest natural gems, including bird’s nest, Trigona Honey, pineapples, Tongkat Ali, and Musang King. By working with Tourism Malaysia, JYNNS aims to elevate these wellness treasures to the global stage, ensuring every gift carries the unique essence of Malaysian culture. This initiative also reflects JYNNS’ core brand philosophy: “The Healthier, The Luckier.” Furthermore, JYNNS has introduced exclusive “Visit Malaysia 2026” co-branded packaging. Set to debut on AirAsia flights in January 2026, the collection will subsequently expand to airport duty-free shops and designated tourist zones, positioning it as a must-buy souvenirs for international visitors.
Alann Tan, Founder and CEO of JYY Group, shared, “Gifting is not just about the object. It is about delivering heartfelt care. Through ‘MY Treasure’ and our specially crafted CNY hampers, we aim to bring the unique warmth of Malaysian hospitality into every household. By collaborating with Tourism Malaysia, we hope to showcase these treasures to the world, allowing international tourists to experience the unique natural wonders that Malaysia has to offer.”
Innovative Surprises & Exclusive CNY OffersBeyond traditional wellness gifts, JYNNS has introduced a seasonal Trigona Honey series for the festive period, featuring Trigona Sparkling Drinks and Trigona Softserve.
To add an element of fun and interaction to their gifting range, the brand has also debuted its original IP – the JYNNS Lucky Bee With You Blind Boxes.
One of the CNY exclusive highlights, Jin Ye Ye and JYNNS have partnered with Poh Kong to launch the limited-edition 999 Gold Pendant and “MY Treasure” 999 Fine Gold. This “golden” gesture serves as a sincere token of gratitude to customers across Malaysia. Customers who purchase the limited “Gold Edition” Trigona Honey will find a “Scratch & Win” card in every box, giving them the chance to win a 999 Fine Gold Pendant and start the year with a golden surprise.
Nationwide Roadshow Spreads Festive Cheer Across MalaysiaThe CNY Activation Roadshow is more than just a single event; it is a nationwide celebration heading to major shopping malls across the Northern, Central, and Southern regions.
This tour aims to bring the festive spirit directly to the community, allowing the public to experience the "HORSEH" energy and welcome the New Year with luck and prosperity.
Date | Time | Venue |
18/1/2026 (Sunday) | 2.00 pm – 4.00 pm | AEON MALL Tebrau City, Johor |
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25/1/2026 (Sunday) | 2.00 pm – 3.00 pm | Pavilion Bukit Jalil, KL |
31/1/2025 (Saturday) | 2.00 pm – 4.00 pm | Sunway Velocity, KL |
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1/2/2025 (Sunday) | 2.00 pm – 4.00 pm | Sutera Mall, Johor |
7/2/2025 (Saturday) | 3.00 pm – 5.00 pm | Sunway Carnival, Penang |
8/2/2025 (Sunday) | 5.00 pm - 7.00 pm | Pavilion Kuala Lumpur |
To learn more about JYY and JYNNS, please visit the official website
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