Affectionate Intelligence Makes Waves at LG Convention 2025 | LG AI Tech Doesn’t Just Think — It Understands You

 

 

LG Electronics Malaysia (LG) recently unveiled its vision for more empathetic technology at the annual LG Convention in Bangsar South. 

Powered by Affectionate Intelligence (AI), the showcase featured an impressive line-up of AI-enhanced consumer electronics, demonstrating the company’s commitment as a Smart Life Solution Company to creating technology that truly understands and adapts to users’ needs. 

This prestigious convention has been the nation’s premier platform for unveiling LG’s latest cutting-edge innovations and cornerstone of LG’s product launches in Malaysia for over a decade. 

At the heart of LG’s presentation was the transformative approach of Affectionate Intelligence (AI), emphasising the company’s vision of a future where technology does not just automate tasks, but understands, adapts to and enhances the overall human experience - making users feel understood and enriching everyday moments. 

 

“The next frontier isn’t just smarter technology – it’s more empathetic technology,” said Justin Choi, Managing Director of LG Electronics Malaysia.

 

“Our AI-powered consumer electronics demonstrate how we’re creating solutions that understand real human needs rather than forcing users to adapt to technology. These innovations learn from your behaviours to anticipate needs before you even express them, giving you more time for what truly matters.” 

 

 

Leading the showcase were LG’s latest OLED televisions featuring advanced AI picture and sound processing that automatically optimises viewing experiences based on content and environment. The AI-powered displays deliver personalised entertainment that adapts to viewing preferences and room conditions.

 

The LG AI Air DualCool™ air conditioning system impressed attendees with its intelligent cooling technology that learns usage patterns and automatically adjusts temperature and airflow for optimal comfort while maximising energy efficiency.

 

LG’s innovative Washer with AIDD (AI Direct Drive) technology showcased how artificial intelligence revolutionises laundry care by detecting fabric types and load sizes to customise wash cycles, ensuring optimal cleaning while protecting delicate garments.

 

The convention also provided a sneak peek at the LG MoodUP refrigerator with customisable LED door panels that change colours via the ThinQ app and a built-in Bluetooth speaker that allows connection to external devices, providing the freedom to play the music of your choice. 

With multiple modes, it transforms your home into the perfect party venue for personalised kitchen ambience, demonstrating how AI enhances everyday kitchen experiences. 

 

Complementing the AI-focused line-up, LG introduced its first Malaysian microwave oven range featuring Smart Inverter Technology, EasyClean™ with antibacterial coating, various intelligent cooking and fast yet even heating and defrosting mode for convenient culinary experiences. Visitors could also preview the LG dishwasher designed specifically for Malaysian households with time-saving and energy-efficient features. 

 

Convention attendees were treated to an exclusive first look at the LG Healing-Me Arte Massage Chair, winner of the 2024 Red Dot Design Award, featuring a soft, curved design, ergonomic comfort and intuitive controls. 

Also showcased was the LG PuriCare™ Majove DUAL Inverter Dehumidifier with LG ThinQ™ for easy monitoring and control, featuring Smart+ mode that provides tailored comfort by sensing current humidity and automatically adjusting both compressor and fan speed to ensure refreshing air suited to your environment. 

 

LG also presented the newly launched LG PuriCare™ ATOM-U Water Purifier, demonstrating how these innovations integrate seamlessly into modern Malaysian homes. 

 

With Affectionate Intelligence at its core, LG Malaysia invites consumers to embrace a new era of smarter, easier and healthier living - making Life’s Good at every touchpoint through technology that truly understands and cares.

 

For more information on LG Malaysia, please visit LG’s official website at https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia. 

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Home Just Got Smarter | LG’s Subscription Twist Will Blow Your Mind

 

 

LG Electronics Malaysia recently announced the strategic rebranding of LG Rent-Up to LG Subscribe at an exclusive event featuring Lee Zii Jia, Paris 2024 Olympics Badminton Men’s Singles Bronze Medallist and LG Brand Ambassador. This milestone positions Malaysia as the first subsidiary to implement a comprehensive home appliance subscription business model – a customer-first approach that redefines how Malaysians access premium technology without the financial burden of ownership.

The rebranding marks LG’s strategic evolution from traditional ownership concept to a forward-thinking subscription model, embodying the company “Life’s Good” philosophy of making innovative technology more accessible to all Malaysians. 

Feedback from customers revealed a common point of confusion – many were uncertain if the term “rent” implied temporary use or a path to ownership.

 

According to Mr. Justin Choi, Managing Director of LG Electronics Malaysia, this valuable customer insight prompted LG Malaysia to follow the successful lead of Korea – and align with other subsidiaries including Thailand, India, and Singapore - by adopting the clearer, more intuitive name: LG Subscribe.

 

“Following our Future Vision 2030 laid out globally, we aim to transform LG into a Smart Life Solution Company by connecting and enhancing customer experiences across all living spaces – from homes and commercial environments to mobility and virtual platforms. We’re moving beyond consumer electronics to deliver intelligent solutions that improve everyday life,” said Mr Justin.

 

“Today marks a pivotal moment in our journey to redefine how Malaysians experience premium technology. With LG Subscribe, we reinforce our commitment to offering flexible, accessible solutions that cater to modern lifestyles – removing the financial barriers to enjoying cutting-edge appliances.”

 

Elevate your home with LG Subscribe’s premium collection of 10 cutting-edge appliances, including the renowned PuriCare™ water systems, CordZero vacuums, ArtCool air conditioners, and the innovative WashTower. With professional maintenance for up to 7 years, seamless ThinQ integration, and adaptable payment options, this is next-level home living—designed around you.

 

Since its introduction, the service has gained remarkable traction, particularly among young families seeking premium appliances without significant upfront investments. This success reflects LG Malaysia’s commitment to listening closely to Malaysian consumers and developing solutions that address their evolving needs.

 

“As someone who values both performance and flexibility in my life, I appreciate how LG Subscribe makes premium products accessible to more Malaysians,” said Lee Zii Jia at the event.

 

“This innovative approach to home appliances mirrors the same forward- thinking mindset that athletes like myself strive for – always evolving and adapting to meet new challenges.”

 

In conjunction with the rebranding, LG Malaysia also launched their latest innovation in water purification – the LG PuriCare™ ATOM-U Water Purifier.

 

This sleek addition to the LG line-up combines minimalist aesthetics with cutting-edge technology in a space-saving undersink design that complements modern living spaces while delivering pure, clean water. Beyond functionality, ATOM-U enhances both health and home aesthetics.

 

“The combination of our LG Subscribe rebranding and the launch of the ATOM- U Water Purifier demonstrates our holistic approach to innovation – reimagining both products and how consumers access them. This philosophy will continue to guide LG as we develop solutions that make life better for Malaysians, and we’re excited about the innovations we’ll bring to market in the coming years,” said Justin Choi.

 

For more information on LG Malaysia, 

Website : https://www.lg.com/my 

Facebook : https://www.facebook.com/LGMalaysia

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