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Find My Right Toothbrush With Systema "Love At First Brush" Launching Campaign !

Mr. Naoyuki Egawa, R&D and Factory Director of Southern Lion presenting 10,000 toothbrush dental kits to Datuk Dr. Noor Aliyah Ismail, Principal Director, Oral Health, Ministry of Health with Datin Zarina Abdullah, President, Malaysian Dental Therapists’ Association
Mouse mommy was attending a Systema launching event of "Love at First Brush" at Centre Court, Ground Floor, Old Wing in One Utama Shopping Centre. The Systema campaign will be held till 30 April 2017, Sunday. According to National Oral Health Survey for Adults 2010, the occurrence of gum disease amongst Malaysian adults has increased within the last ten years to a whopping 94%. With statistics as dire as this, Japan’s No.1 toothbrush brand Systema from Lion Corporation Japan partnered with Malaysian Dental Therapists’ Association (MDTA) with support of Oral Health (OH) embarked on “Love at First Brush” campaign. It is aimed at educating Malaysians and raising awareness of the prevalence and prevention of gum disease by helping individuals find their right toothbrush that caters to their brushing habits for an effective brushing.

The official launch of ‘Love At First Brush’ campaign (standing from left to right: Ms. Caryn Loh, Country General Manager, Watson’s Personal Care Stores, Mr. Naoyuki Egawa, R&D and Factory Director of Southern Lion Sdn Bhd, Datuk Dr. Noor Aliyah Ismail, Principal Director, Oral Health, Ministry of Health Malaysia, Datin Zarina Abdullah, President, Malaysian Dental Therapists’ Association, and Ms. Christina Yong, Marketing Director, Southern Lion Sdn Bhd
Systema recently conducted a nationwide online research with 500 adults aged 15 to 19 and 25 to 55 on their knowledge of oral health, attitude and behavior toward their oral care. The findings indicated that there is a lack of understanding on proper oral care and awareness on gum disease. 50% of Malaysians surveyed believe that gums bleeding during brushing is normal and 54% of them do not know what plaque, the major cause of gum disease is.

Hence, ‘Love at First Brush’ aims to tackle this issue from the onset. Systema developed public education materials for MDTA starting with a video on “How to Prevent Gum Disease” which shows what goes inside the mouth if plaque bacteria are left unchecked on teeth especially along gum lines and in-between teeth. Once the importance of preventing gum disease is understood, the next step is simple. By employing the right brushing technique and knowing the right areas to brush, Malaysians can easily achieve healthy gums and retain teeth for life. Through this campaign, mouse mommy was exposed to the unique of technology and design behind the Systema toothbrush that cater for individual needs! 

Additionally, 10,000 Systema toothbrush dental kits were contributed to Oral Health, Ministry Of Health Malaysia for nationwide distribution. This will enable the dental professionals such dental therapists to use the provided video and toothbrushes to educate patients on gum disease and proper toothbrushing technique to remove plaque as the rudiments of preventing gum disease: brushing all five parts of the teeth – the back teeth, in between teeth, along the gum lines, the chewing surface and the smile surface. Many facts and educational information available for oral health applicable in the Systema roadshow. Great information for all!
The unique technology and design of Systema toothbrush that dedicated for all individual needs! 
Systema ‘Love at FirstBrush’ campaign is a testimony of why 8 out 10 loves Systema at first brush. It’s about finding your right toothbrush and the brand understands this well. Each one of us is an individual with unique oral condition and brushing habits. The key is to understand how to select your ideal toothbrush” said Christina Yong, Marketing Director of Southern Lion Sdn. Bhd.

At the Malaysian Dental Therapists’ Association (MDTA), we are firm believers that oral health plays an important role in the general well-being of people. Our  gums are really the unsung heroes of our mouths as they hold the teeth in place. However, because they’re not the first thing we notice, they often go unheralded,” said Datin Zarina Abdullah, President of Malaysian Dental Therapists’ Association.

Since 2002, Lion Corporation has worked with dental professionals in support of oral health education programs conducted by dental therapists in schools around Malaysia. Upon discovering that parents often left oral care education and brushing instructions of their children to dental professionals, this year, Lion Corporation Japan has extended their reach to include adults. Through this, parents would also have an increased level of understanding and awareness and can inculcate good brushing habits in their children as well as themselves.

Kodomo LION - Start Early , Healthy Teeth For Life !
Supported by OH, Datuk Dr. Noor Aliyah Ismail, Principal Director, Oral Health, Ministry of Health expressed that “Through campaigns like Systema’s ‘Love at First Brush’, we hope to see an improvement in the overall state of gum health in Malaysia. The education and awareness that we will spread, beginning at a patient’s young age, will continue in the right direction through this initiative”.

Educational materials will also be distributed online especially on social media platforms to help penetrate the minds of Malaysians. Tips on dental care will be included to showcase how to prevent gum disease. Information disseminated will be based on insights gathered from a survey.
“Some of the insights show that while Malaysians do brush their teeth, they often tend to neglect their gum lines and don’t brush between their teeth, where plaque accumulates, leading to gum disease. The key to maintaining good oral health is to understand the purpose of brushing – to remove plaque. Selecting the right brush for your mouth is also essential,” said Christina.

Contrary to popular belief that harder bristles are better at cleaning the teeth, toothbrushes with hard bristles do not mean that it removes plaques effectively. Because plaque is sticky, soft bristles can just as easily remove plaque – making it effective as well as easy on the gums and teeth, in line with consensus recommendation from dentists.

Facts about Gum Disease
At Systema, the toothbrushes are designed with super tapered and slim bristles which are three times gentler on the gum, 40% better in cleaning in between teeth and nine times better in removing plaque along the gum pocket. Also, the brand caters to individuals’ brushing needs and habits. For instance, a person with a small jaw can use Systema Compact which has a smaller head size and ensures detailed brushing all the way to the back teeth.  The Systema 3D Clean with 5 multi-cleaning action on the other hand helps clean all parts of the mouth and removes 63% of plaque better. 

For children aged 8-12 with mixed dentition, the brand has recently introduced Systema Pre-teen with bi-level ultra-soft bristles and compact head size to clean uneven teeth due to the presence of both milk and permanent teeth. While the designs may be different, they all have 0.02mm tapered soft bristles which are 3 times gentler than any ordinary toothbrush, making it easy on the gums.

“There is a toothbrush for every mouth. Consumers just need to find the right one that fits their brushing habits. We want our consumers to meet their ‘soul-toothbrushes’ or ‘toothbrush for life’, adopt the proper brushing technique and together, we can fight and decrease the statistics of gum disease in our country,” said Christina.

 “At Systema, we strive to bring a happier, cleaner and healthier living to all Malaysians by introducing products designed to change, improve and impact positively on the quality of life of Malaysians,” she concluded.

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