Unlock The WARRIOR ! New Sparkling Energy Drinks with Ginseng Extract !

(L-R) Jate Samathivathanachai, Director of Strategy & Investments, Allexcel Trading Sdn. Bhd.; The Warrior Mascot; Athita Bunpatimakorn, Assistant Manager, Business Development T.C. Pharma Bangkok, Thailand; and Pornsak Sermwitwatwong; Senior Manager, Business Development T.C. Pharma Bangkok, Thailand, after they have Unlocked the Warrior within the ice!

Allexcel and TC Pharma today announced the launch of Warrior, an all-new sparkling energy drink. Warrior is a dynamic brand that has its sights set on expanding the energy drink category in Malaysia by helping consumers to ‘’unlock their courageous confidence’’ and warrior spirit with two great-tasting flavours - zesty lemon and fruity strawberry.

Jate Samathivathanachai, Director of Strategy & Investments, Allexcel Trading Sdn. Bhd. sharing the story behind the dynamic brand, and officially launching Warrior Sparkling Energy Drink in Malaysia at Sunway Pyramid.

Media friends chipping away the ice and Unlocking the Warrior Sparkling Energy Drink within!

Warrior Energy Drinks !

Infused with the goodness of vitamins B and C to enhance concentration and increase the body’s immunity, respectively, as well as an energy boosting Ginseng extract, Warrior offers consumers the much needed alertness to move forward with their daily endeavours with the courage, confidence and bravery of a Warrior!

Jate Samathivathanachai, Director of Strategy & Investments at Allexcel, said “Warrior is a fantastic product. It not only tastes great but its bubbles tickle your tongue while the vitamins, ginseng extract and taurine provide the energy one needs to continually cross off that never-ending to-do list. Warrior aims to be the enabler for millennials and youths to push themselves to reach their full potential with a stride of confidence.”

Warrior Victory Pose Station !

Posing!

Warrior Genesis Event, Victory Pose – a lenticular printout for those who want to show off their Warrior moves!

Print out hardcopy of 3D effects ! Cool Warrior Photos!

Samathivathanachai further elaborated that the Warrior personality resonates with young 'Modern Day Warriors' who are seeking ways to bring out the best in themselves, step out of their comfort zones and engage in new experiences. People in general require assurance that they are making the right decisions and the brand strives to be the catalyst in helping to motivate consumers to believe in themselves – and with that comes the birth of a true warrior. Life is full of challenges, but don’t be a WORRIER, be a WARRIOR.

Warrior The Mission ! Brave ?

Game via Virtual Reality.

I can DO IT MYSELF!

“One of our goals for launching Warrior in the Malaysian market is to provide consumers with an exciting alternative to regular ready-to-drink beverages in the form of a refreshing sparkling energy drink as well as to revitalise the millennial palate. Warrior is a dynamic beverage made using high quality ingredients and appeals to consumers with active lifestyles who are looking for a pick-me-up” added Samathivathanachai.

I am WARRIOR !

As part of the launch and the three day “Warrior Genesis” roadshow, members of public will get to experience a novel tech crossover journey to “Unlock the Warrior” in them. Activities begin with participants donning their arms with intricate eye-catching body marbling “War Paint”, a first in Malaysia, followed by a virtual reality “Mission”, concluding with participants striking a “Victory Pose” which will be captured by bullet time photography in the form of a lenticular 3D print that can be taken home as a keepsake of the Warrior journey. The Warrior roadshow commences today in Petaling Jaya and will make its rounds to Johor Bahru on April 29-30 and Penang on May 20-21. Stay tune!

War Paint in action !

Warrior is available at major convenience stores and selected petrol marts, independent small grocers, supermarkets and hypermarkets at a recommended retail price of RM2.10 – 2.30 per can (depending on channel).

In conjunction with the launch, members of public will get to enjoy a special promotion of RM4.00 for two cans of 325ml Warrior from 31st March to 2nd April 2017 at SunwayPyramid Shopping Centre’s Blue Concourse and a chance to experience the Warrior Journey with unique and exciting activities.