Buds Organics is
changing the conversation around bath time with their newly launched organic
‘Buds for Kids’ range, now with a brand new look. Along with the addition of
two new fruity shower gel scents, Raspberry and Tutty Fruity, comes entirely
new packaging featuring four adorable new fuzzy monsters, guaranteed to make
bath time a fun and memorable experience for kids.
Mr Soo also shared his experience that, "when I saw my children suffering from sensitive skin, I knew that I couldn’t stand around doing nothing. I took it upon myself to come up with a new formula, perfectly and completely safe for my children. I understood the difficulties that parents faced in finding good bath time products which would not aggravate their children’s sensitive skin and therefore I decided to introduce Buds Organics to the world”.
Unbeknownst to many,
Buds Organics is a homegrown Malaysian brand born from a loving parent’s
passion to protect his kids from all the harmful chemicals out there. Made by
parents for parents, it originated from the home kitchen of founder Soo Kian
Kheng, who was a chemical engineer prior to starting up Buds Organics with his
sister, Soo Siew Peng. Buds Organics first started from Buds Baby, a line of
products that Mr. Soo lovingly created for his baby. As his kids grew up, so
did Buds Baby and eventually Buds for Kids was created.
Mr. Soo added that
some parents do not realise the harm that they are putting their kids through.
A majority of parents are not aware that conventional cleaning products contain
chemicals which are too harsh for young babies and children. This leads to
parents allowing their kids to use adult shower gels thus unintentionally exposing
them to harsh chemicals from a very young age.
Mouse mommy has used Buds For Kids Shower Gel for baby MH and MR, they love it with the orange smell and feeling comfortable with it. Mouse mommy was no more worry as in the product was uses plant-derived cleansers, even baby MH and MR have a long bath times also do not cause any dryness or skin discomfort for my kids.
Buds Organics makes it
their priority to bring parents’ attention to their children’s sensitive skin,
therefore Dr. Amir Hamzah Dato’ Abdul Latif, was invited to the launch to shed
some light on the topic of children’s skin. Dr. Amir is the Head of Allergy
& Immunology Centre, Pantai Hospital, and the President of Malaysian
Society of Allergy and Immunology (MSAI). He explained that children and babies
have more delicate skin which is up to 30% thinner than adults’ skin, making
them more susceptible to external irritants. “Prolonged exposure to harsh
chemicals contained in commercial shower gels or fragrances could possibly lead
to rashes, allergic reactions, and even eczema in children. To avoid such reactions,
special care has to be taken in choosing shower gels and shampoos for
children,” Dr. Amir emphasised.
In order to bring to
attention all the ‘nasties’ hiding in conventional cleaning products, Buds
Organics encourages parents to have a proper look at the ingredient labels at
the back of shower gel and shampoo bottles. Ingredient lists are usually
ignored by consumers as the long lists of fancy, scientific names come off as
intimidating and make little sense. One of the chemicals which was brought to
attention was ‘Sodium Lauryl Sulfate’, usually disguised as ‘SLS’, a common
chemical found in most cleaning products like shampoo, soap, shower gels,
detergents, mouthwash, and toothpaste. It has corrosive properties (which is
why it is used in floor and dish detergents!) and is a proven skin and eye
irritant.
So strong was Buds
Organics’ dedication towards protecting children from harmful chemicals that
they would stop at nothing to reassure parents that their products were fully
and truly organic. Mr. Soo willingly puts Buds Organics through extremely
stringent checks twice a year by ECOCERT - one of the most recognised organic
certification bodies in the world. Submission to ECOCERT is a promise to
parents that Buds Organics products contain a minimum of 95% certified-organic
plant based ingredients. For instance, instead of using artificial perfume to
fragrance the shampoos and shower gels, only the purest natural essential oils
are used. Buds Organics was the first Asian brand to be recognised by ECOCERT
to have a full range of certified organic personal skin and hair care products.
One such parent whose
life has been touched by Buds Organics was guest speaker Mary Anne Loh, founder
of Wishing Star Malaysia, a platform where members of the public come together
to realise the wishes and bucket lists of kids with terminal diseases.
During the launch, she showed her unwavering support for Buds throughout the
years and how Buds has been with her kids especially through all their
challenges with severe skin sensitivity. “Both my sons used to suffer from
really sensitive skin. Their conditions have now gotten much better than before
and for that I have Buds to thank. Buds is every bit as mild and safe as they
said they would be,” shared Mary Anne at the launch. Since then, her children
have graduated from Buds Baby and moved on to Buds for Kids. As she has seen
first-hand the effects of harsh conventional shower gels on her children’s
sensitive skin, she has become a strong voice in urging parents to be more
attentive to the nasty chemicals hiding in their children’s bath time products.
Children from Wishing
Star were invited by Buds Organics to join in the fun and spend the day at
KidZania. These cancer warriors are fighting a huge battle of their own, and while
there is no way we can come close to understanding their struggles, Buds
Organics was happy to help in this small way to allow them forget their worries
even if it was just for a few hours.
In celebration of
their new look, Buds for Kids is inviting children to get to know their four
new furry monsters. As of now, the monsters have not been named yet and have
requested that their friends, the children, be the ones to give them new names.
Buds for Kids will therefore be holding a contest via Facebook to allow kids to
name all four of the monsters featured on the product bottles from 28 September
2017 to 31 October 2017. A fun weekend activity with our kids to brainstorming and get the special names for the Buds monsters!
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