Shopee | Malaysian Online Fashionistas Celebrated Endemicity In Boho-Inspired Style Jackets, Skirts And Pants

 

Malaysians’ fashion purchase driven by the need to switch from casual to office wear post-pandemic? Shopee’s fashion purchase insight tells another story.

The trend shows that colourful Boho appeal which came back in Spring/Summer 2021 made it through Fall/Holiday 2021 and Spring/Summer 2022 on Shopee. However, it may be phasing out soon to make way for fall/holiday 2022 colour blocking.

Shopee’s data¹ revealed that Malaysians were buying 21 per cent more Boho² influenced clothing between 1 June 2021 to 30 June 2022. 

The trend, according to Shopee, gradually took over the more practical athleisure clothing starting from the first half of 2021 when sales for athleisure wear tapered off by 10.2 per cent compared to the same period the year before. This was the beginning point for colourful outerwears, peasant blouses, flowy maxi dresses and skirts, loose and lightweight button-down shirts with retro patterns, denims and slacks.

The height of this trend, according to Shopee users’ purchase insight came in the first quarter of this year when Malaysians were fulfilling their suppressed travel and leisure appetite with vacations, hang outs at cafes, shopping malls and more.

The total number of purchases for boho themed chino pants increased by 114 per cent, dresses 55 per cent and skirts 41 per cent compared to the same period last year.

Conversely, searches for lounge and sleepwear continue to drop.

With boho inspired style reaching its optimum point, Shopee Malaysia users’ purchase trend, in alignment with the global fashion trend, started to show a shift towards colour blocking.

Between March and May this year, as global fashion labels started to give consumers a glimpse into their upcoming fall/holiday 2022 collection which mainly consist of faux leather jackets, tank tops and mason pants, we see users starting to prepare their wardrobes to be on trend for the next half of the year.

Neutral, ivory and peachy beige colour palettes were gradually replacing the colourful boho-chic styles. This purchase pattern, according to Shopee’s consumers’ insight, had its beginning in the second quarter of this year.

Between April and June this year, Shopee users were starting to purchase 13 per cent more blazers and coats from the quarter before and this upward trend is expected to stay until the end of fall/holiday season 2022.

With the rise in demand for blazers and coats, Shopee also saw a 35 per cent increase in sales for undershirts between the first quarter and second quarter this year.

Consequently, demand for trousers – with fitted waists and wide hems — also saw a 10 per cent increase.

With the gradual transition between fashion trends, Malaysians are also seen to be buying new footwear to match.

Malaysians are seen purchasing sandals and mules to match their Boho influenced outfit while  loafers, high and low tops, stilettos and oxfords were purchased to gear themselves up to head back to their offices after a long hiatus. As such, these items saw an increase in demand and are replacing flip flops this year compared to last year.

According to Shopee, the buying behaviour observed is a sign that Malaysian online fashion shoppers are beginning to enjoy dressing on trend again. With Malaysia in the endemic phase, Malaysians are also bracing themselves for the cooler days ahead in their air conditioned offices after fulfilling their suppressed appetite for leisure and travel.  

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Antabax and R.E.A.L Kids Partner to Reduce the Spread of Hand, Foot and Mouth Disease in Malaysia

 

While Hand, Foot and Mouth Diseases (HFMD) is on the downtrend in Malaysia with 106,477 cases reported as of 18 June 2022, it is still an approximately 39 fold increase compared to the 2,710 cases^[1] reported for the same period last year, according to the latest report by the Ministry of Health Malaysia. 

Hand, foot, and mouth disease (HFMD) is a very contagious common illness which typically affects children below 5 years of age, although adults and older children can also be infected.

HFMD is highly transmissible, and childcare settings are the most common places for HFMD to be contracted because of toilet training, diaper changes, and the fact that children often put their hands into their mouths.

What can we as parents do to keep the little ones safer?

To accompany Malaysian parents in combating HFMD, Antabax, Malaysia's leading Halal anti-bacterial personal care brand is partnering with R.E.A.L Kids, the country’s largest owner-operated kindergarten chain with 45 centres and 3,600 students nationwide by equipping students, teachers and staff with Antabax care kits for on-the-go personal hygiene, and creative education materials to raise understanding of the dos and don’ts of HFMD.

 

“As a leading brand in hygiene and sanitation solution for consumers, Antabax is committed to providing regular education and continuous access to strengthen healthy and hygenic habits, and together creating a healthier and cleaner community. Good personal care, good hygiene especially hand hygiene may help prevent the spread of HFMD. 

Through Antabax product solutions, we trust that parents and teachers play an important role in teaching children to wash or sanitise their hands frequently before and after eating, as well as before and after going to the toilet, after group activities or touching suspect surfaces, and avoid sharing or touching other children, sharing water bottles, food or toys^[2].  Provide your child with their own sanitiser and show them how to use it, and when to use it too! Clean hands keep us safe,” says Chua Su Fee, Marketing Manager from Antabax. She further remarked that this activity is only the beginning of Antabax’s long-term commitment to continuously contribute and bring a positive impact on Malaysian families. 

Speaking on the partnership with Antabax, Ng Ming-yan, Operations Manager at R.E.A.L Kids says, “We are glad to partner with Antabax once again, as the brand continues to educate and raise awareness on infectious diseases that affect children in a creative and timely manner. We would also remind parents to reinforce good hygiene behavior at home, and to wipe down their little ones’ belongings to reduce the spread. Always remind your child to keep their hands away from their mouth, and if they are unwell do not send them to school but take them to a clinic or hospital for diagnosis^[3].”

Antabax will be sharing educational materials and tips on reducing the spread of HFMD, which will be distributed to all R.E.A.L Kids students nationwide.  Content includes creative discussion and activities sheets for students developed by teachers and caregivers on reducing the risk of HFMD.  The brand continues its role as an enabler to encourage parents, students and teachers to get back in action by emphasizing good personal hygiene practices, which is in-line with its #BaxInAction theme.    

The brand will be contributing its products including antibacterial sanitizer spray, bar soap and antibacterial wipes which able to kill 99.9% of germs and give parents peace of mind about their child’s hygiene.   

A promotional voucher that can be used on Antabax products purchase is provided to support parents in making their next Antabax purchase.

For more information on Antabax, please visit http://www.lamsoon.com.my/ or follow us on Facebook https://www.facebook.com/Antabax.Malaysia/ and on Instagram https://www.instagram.com/antabax.

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[1] https://kpkesihatan.com/2022/06/21/kenyataan-akhbar-kpk-21-jun-2022-situasi-semasa-kejadian-penyakit-tangan-kaki-dan-mulut-hfmd-di-malaysia-me-24-2022/

[2] https://www.cdc.gov/hand-foot-mouth/about/prevention.html

[3] https://www.cdc.gov/hand-foot-mouth/about/prevention.html

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Alce Nero | Back To School With Delicious Alce Nero Organic Kid's Pasta Bento Lunch

The new school term is here, causing anxiety among those of us with kids going to nursery, kindergarten or Year One. Can they cope with this new phase in their lives, will they make friends, can they follow SOPs and for many Asian parents, the important question of what will they eat at nursery, kindy and school?

 

Back-to-school Bento lunch boxes are an essential tool for busy parents who want to ensure that their little ones are getting healthy, well-balanced and preferably organic meals from an early age.

Sometimes, mouse mommy will prepare and cook for MR and MH. Give some different variety of food and love for my boys. 

Mouse mommy was feeling happy especially when MR and MH enjoyed having mom's home cooked bento meal.

 

Alce Nero, a leader in organic food including, pasta, pasta sauces, honey, jams, olive oil and apple cider vinegar among others is here to help parents with nine simple tips to make back-to-school Bento boxes a breeze.

 

The case for switching over to a more organic diet especially for kids is strong as these foods are absent of chemicals from pesticides. Research suggests that even low levels of pesticide exposure in an extended period can affect young children’s neurological and behavioral development, with evidence showing links between pesticide exposure to neonatal reflexes, psychomotor and mental development, and attention-deficit hyperactivity disorder[1].

 

Alce Nero’s Organic Kid’s Pasta are incredibly delicious. They comes in a mix of naturally coloured and flavoured pasta using tomato and spinach that sneaks in the goodness of vegetables and fibre, a plus for parents of fussy eaters. It is bronze drawn for a rougher and more porous pasta, ideal for sauce absorption. Made using organically grown durum wheat, it is a source of fibre that leaves you feeling full for longer, and helps keep intestines functioning optimally.

 

Parents love the organic goodness, convenience and taste of Alce Nero Organic Kid’s Pastas. Not surprisingly Alce Nero Kid Pasta Sports Shape received a 5 Star Rating, the highest rating possible, on Motherhood Malaysia[2].

 

Alce Nero Organic Pastas contain no preservatives or artificial substances such as sugars. These pastas are made in Italy to be low in fat and sodium, high in protein and are a good source of dietary fibre.

 

Now on to the tips!

 

 

 

1.    Start with A Base That Kids Love – Pasta

The majority of kids love pasta. Pastas can be prepared in numerous ways to suit your child’s preference. Savoury, sweet, spicy and even air-fried as a healthy Bento box snack!

 

2.    Prep Ahead, Leftovers Included

Cook up a larger than required dinner, so that there will be enough to pack for the next day’s lunch. Alce Nero Organic Pasta is an excellent choice as it refrigerates well and reheats. Fill the Bento boxes before serving dinner, then  refrigerate. In the morning add sauce to pasta and microwave, then add fresh fruit; carrot, cucumber or celery sticks and some cherry tomatoes, a small pack of raisins or other sweet treat in their individual compartments or use cupcake cases or lettuce leaves as separators. Quick, healthy, delicious, organic and almost too pretty to eat!

 

3.    Cuteness Encourages Appetite

Picky eaters can be encouraged to eat just a little bit more with cute food. Alce Nero Organic Kids’ Pasta comes in the shape of alphabets, vehicles and sports equipment that are visually arresting. The pastas  includes dehydrated organic spinach for green shapes, and dehydrated organic tomato for orangey red shapes. Depending on your child’s interest they will love playing with and eating their favourite pasta shapes in their Bento box. With some practice you will have the skills to create Insta-worthy Bento boxes.  Personalise their Bento box lunch by spelling their name using alphabet pasta. The young, and the young at heart will both love this little touch.

 

4.    Make It Saucy

Kids love pasta with tomato sauce in their Bento boxes. Prepare Alce Nero Organic Kids’ Pasta according to the instruction, and at the same time warm up Alce Nero Pasta Tomato Sauce in a pan. Depending on your child’s tolerance for organic vegetables and proteins, add what they like, then combine the pasta with the pasta sauce. Grate some cheese over this tasty delight, and its ready. Another Bento lunch box done and dusted.

 

5.    Get Creative

Have you tried making dessert pasta salad? Cook up a serving of Alce Nero Organic Fun Shapes pasta, toss with Alce Nero organic honey, flaked almonds or other nuts, raisins or dried cranberries, sweetcorn kernels and some diced cucumber or celery. Top with cherry tomatoes or strawberries. Add a creatively sliced boiled egg on the side. A balanced, colourful, cute and tasty Bento box for kids who cannot handle spicy food.

 

6.    Portion Control and A Nutritionally Balanced Bento Box

Kids tend to eat smaller meals than adults, but their meals need to be well balanced. The Malaysian Healthy Plate by the Ministry of Health recommends that a meal comprise of half vegetables and fruits, a quarter of protein and a quarter of carbohydrates. An easy way to portion kids’ meals is to get a well-proportioned kids’ Bento box, and not overfill the compartments.

 

 

 

7.    Scale Up For The Entire Family

With the cost of eating out increasing and most of us back at work as the country enters the COVID-19 endemicity stage, organic Bento boxes for the entire family are a great idea. It helps the family eat healthier, more balanced organic meals, saves on costs and you do not need to worry about the provenance of your meal.

 

The brand’s farm-to-table concept is made possible by working with its network of organic farmers, making the produce much healthier. The brand’s extensive line of authentic Italian organic produce is 100% organic certified by European Union law and by JAS organic agriculture in Japan.

 

Malaysian parents can use Alce Nero products with confidence as it is certified Halal by official certification bodies recognized by JAKIM.

 

Alce Nero products including the Alce Nero Kids’ Pastas are available at AEON, Ben’s Cold Storage, Giant, Jaya Grocer, Village Grocer, TF Value and via the Ayam Brand Shopee Official Store (https://shopee.com.my/ayambrandofficialstore ) & Ayam Brand Lazada Official Store (https://www.lazada.com.my/shop/ayambrandofficialstore/)

 

For more wholesome, unique and organic recipes that you and your little ones can enjoy together, please visit https://alcenero.asia/recipes.html and Facebook page https://www.facebook.com/AlceNeroMalaysia/

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[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4247335/

[2] https://www.motherhood.com.my/motherhood-marketing/baby-food/family-food/food-staples-cooking-essentials/mamacubatry-alce-nero-organic-tricolore-pasta.html

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