Friday, November 3, 2023

GUARDIAN|STATE-OF-THE-ART PREMIUM FLAGSHIP STORE CONCEPT AT MID VALLEY MEGAMALL


Guardian Malaysia unveiled its brand new, state-of-the-art flagship store, its biggest Guardian store in Southeast Asia, at Mid Valley Shopping Mall, Kuala Lumpur. 


The leading pharmacy, health and beauty retail chain in the country has strengthened its business offering with this unique 7000-sq-foot concept store, leveraging on the latest global health and beauty trends, and ever-changing consumer trends.




Describing this new store concept as ‘revolutionary’ and ‘evolutionary’, Priscilla Wu, Managing Director, Health and Beauty, Malaysia and Brunei, said:

“Guardian customers will get to enjoy a brand-new shopping experience in our new premium flagship store. It symbolises the strong growth and continued success of the Guardian brand in Malaysia and is proof of Guardian’s relentless commitment to offer the best health and beauty products in the market at the best value for our customers.



“Our investment in this new store concept translates to a superior and best-in-class customer shopping experience with new categories of products that have evolved together with new consumer demands and trends. 


It will provide our customers with a more personalised, informative and interactive shopping experience. 



We will also introduce over 30 new skincare and cosmetic brands into our store, with 20 new skincare ranges and over 10 new cosmetic brands, many of which are exclusive to Guardian.”



The new brands include bath care brand Tanamera Natural Bath care, and exclusive hair care brands from Japan (Ahalo, Fun Azum, Theratis, Kose Bioless and Kose Je L’aime) and Korea (Mise En Scene and Ryo).




The Guardian flagship store’s unique layout will feature new product segments such as a Clean & Natural Beauty section featuring skincare, haircare, and cosmetic products that are formulated with safe, non-toxic, and environmentally friendly ingredients, a Tweens section with fun, colourful and safe beauty products for young shoppers aged 8 to 12 years old, and a first-of-its-kind Salon-At-Home hair care section powered by L’Oreal where customers can experience luxurious pampering and indulge in a comprehensive range of hair products tailored to suit their unique needs.







There will also be a Wellness segment in the Healthcare section that will focus on what customers need to get fit and healthy, such as protein powders and health foods.



This will be the first Guardian store to have an animated LED screen store façade, dynamic and interactive digital LED display screens throughout the store and two special interactive pillars that allow a hologram to feature interactive product information and serve as navigation signs.



The new 7,000 square feet flagship store will also showcase new concepts from oral care brands, Oral B & Sensodyne.





Sensodyne will have a special display at Guardian Mid Valley and customers will see how the #1 sensitivity toothpaste in Malaysia* comes to life with the interactive displays, creating awareness around tooth sensitivity. With 71% of Malaysians suffering from tooth sensitivity, they can learn more about how tooth sensitivity can be managed with Sensodyne variants.



*Based on Retail Index Service for the Sensitive segment within the Toothpaste category for the 12 months period ending April 2023, for the Total Malaysia Market. (Copyright © 2023, NIQ.)

Oral B will bring in its first ever interactive Powered Oral Care experiential centre to where shoppers can use sensor programming to touch, feel and compare products at a digital kiosk that also provides oral health regiment education for both adults and kids.



To reward our customers even more, for a limited time in conjunction with this new flagship store launch, Guardian has prepared exciting promotions and offers for our loyal customers. 


So come over to our flagship store at Mid Valley and experience a brand-new way of shopping at Guardian.


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Tuesday, October 31, 2023

Parkson | 1st Green Campaign in Line with Sustainability Goals


Parkson is proud to announce its first-ever Green Campaign, a sustainability initiative aimed at promoting eco-friendly practices at our Fashion, Beauty and Home & Living departments in our stores. 


The campaign will take place at Parkson Pavilion Bukit Jalil’s Skylight Atrium, winner of the Malaysia Book of Records for the Highest Skylight Atrium in a Department Store from 28th September to 31st October 2023.


This Think Green, Act Green Campaign is a unique and innovative approach to educate shoppers about the importance of sustainable practices – to REDUCE, REUSE & RECYCLE.




Parkson has partnered with vendors and partners to create a green awareness campaign that showcases the use of recycled structures and materials.


Participating vendors - including renowned brands such as Akemi, Alain Delon, Anakku, Avanti, Cheetah, Conquest, Cotton Feel, Eminent, Forest, Hario, Hot Focus, Infancie, Kinohimitsu, Kose, Kraftee, La Gourmet, Maglifestyle, Pigeon, Robotime, Sachs, Santa Barbara, Sembonia, Tiger, Varage, Voir and Wacoal - will offer their products using green materials, further emphasizing their commitment to sustainability.



We will be taking a big leap to discontinue all our single-use Parkson plastic bags as part of our Think Green, Act Green effort and customers are strongly encouraged to bring their own reusable shopping bags in joining our effort to help mother nature. We will provide small size or big size paper bags made from biodegradable paper materials at a minimal charge of RM0.50 ; RM0.70 respectively.



As part of the campaign, Parkson encourages shoppers to contribute to the green cause by donating their unused clothes, clothing accessories, paper items such as books and magazines, children's toys and batteries. These donations can be made at the Recycle Box located in-store, in support of the green campaign. 



Parkson Pavilion Bukit Jalil has partnered with CRC (Community Recycle for Charity) for this meaningful initiative. We will also be taking the extra steps to by setting up a Reusable Bag Community Station where shoppers can drop off their spare reusable bags for others to pick up to use to help kick-start the community’s eco-journey.



In addition, Parkson has partnered with City University to showcase 12 exclusive fashion pieces created by students using recycled materials. These unique designs will be displayed at Parkson Pavilion Bukit Jalil’s Skylight Atrium from 28th September to 31st October 2023. The students will also have the opportunity to meet local designer sisters Yen and Shirley from MagLifestyle, who will share their insights and experiences as popular fashion brands in Malaysia.




To further engage shoppers, Parkson will host sustainability goal sharing sessions with vendors on specific dates. 



Kinohimitsu will share their sustainability goals on 30th September at 2pm, followed by Santa Barbara on 7 th Oct at 2pm and La Gourmet at 4pm, and Akemi on 29th October at 2pm.



Shoppers who use their AmBank Visa Credit Card will also be rewarded during the campaign. With a minimum spend of RM200, they will receive a RM20 Parkson Gift Vouchers, available while stocks last.



Additionally, Parkson Pavilion Bukit Jalil offers a complimentary gift for shoppers who spend RM50 storewide from our partners GloveOn; an eco-hydrating sample pack will be available on a first-come, first-served basis and while stocks last. Spritzer will also be participating by giving a free plant when you recycle 2 empty plastic bottles with them. For the little ones, Kraftee is organising several workshops every weekend in October which will be the perfect family outing.



Parkson Card Members can also take advantage of exclusive promotions during the Green Campaign. Be the 10 Top Spenders from 28th September to 31st October at Parkson Pavilion Bukit Jalil, and stand a chance to win vouchers and prizes worth over RM8,000 sponsored by Pavilion Bukit Jalil Mall, Fossil, Carlo Rino, Sacha, Voir, Akemi, Goggles, Ciano Josef Seibel, Gardini, Crocodile, Applemints, Nicole, Zashka, Toms Girl, Conquest, Arrow Classic, Charles Monsieur, Orlando, GMV, Pierre Cardin, Alain Delon, Hush Puppies, Dressing Paula, Pure, Dolly, Eden, Vangie, Erica, South China Sea, FYI, POTS-1, Sembonia, Santa Barbara Polo & Racquet Club, Jeep Kids, Ducati Kids, Nautica Kids, Polo Kids, Anakku, Infancie, Calamus, LEGO, Disney Princess, Tiny Button, La Gourmet, Tiger, Hario and Obermain.



Parkson is committed to promoting sustainability in Fashion, Beauty and Home & Living.


Through its Green Campaign, the company aims to inspire shoppers and industry players to adopt eco-friendly practices and contribute towards a greener future.


For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson on social media platforms.


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Monday, October 30, 2023

MISMIS | EMBRACE NATURE, NURTURE YOUR SMILE

 

MISMIS®, crafted by NFA Technologies Sdn Bhd, is a premium natural oral care brand that pledges to provide superior products harnessed from the power of nature. The brand places a premium on achieving excellence in oral care, reflecting its unwavering commitment to quality through innovative methodologies and a reliance on natural ingredients.



Our smile serves as your distinctive signature, making it the initial focal point for those you encounter and leaving a lasting impression. This underscores the importance of not just considering oral health a necessity but viewing it as an art. In the realm of oral care, MISMIS® is the standout name.



Our Commitment to Your Smile

MISMIS® is more than just a brand; it’s a commitment to your smile. We are registered with the Ministry of Health, consistently tested for COA (Certificate of Analysis), certified Halal by JAKIM, and operate from a GMP-certified factory. Your trust is our driving force, and we take it seriously.


Many agencies such as Malaysian Technology Development Cooperation, Malaysian Bioeconomy Development Corporation, HDC, MARA, Biotechnology Corporation and YAPIEM has been supporting MISMIS® throughout the growth of the brand.



Backed by clinical In-vitro Test

MISMIS® backed by clinical in-vitro test will not only prove the effectiveness of the products but also our company is committed to evolve and involve more in research and tests to ensure our product quality.



The testing was entrusted to the reputable SGS laboratory, a globally recognized and trusted institution in the field of quality assurance and testing. The results have been nothing short of remarkable, as they have demonstrated the effectiveness of our products in inhibiting the growth of the predominant bacteria, Streptococcus mutans, by an astonishing rate of more than 99%. This achievement marks a significant milestone in our commitment to revolutionizing oral care. It not only underscores the potency of our innovative solutions but also reaffirms our dedication to providing products that truly make a difference in oral hygiene.


i) In-Vitro Test: MISMIS® Cocoa Mint Premium Natural Toothpaste


The result has shown the average bacteriostatic rate above 99% inhibits the growth of Streptococcus mutans. Ultimately, it’s proven that the main ingredient, polyphenol cocoa-tannin contribute to overall toothpaste effectiveness in MISMIS® Cocoa Mint Premium Natural Toothpaste.




ii) In-Vitro Test: MISMIS® Chocolata Just For Kids Natural Toothpaste. 




It is also shown the average bacteriostatic rate above 99% inhibits the growth of Streptococcus mutans in the in-vitro test of MISMIS® Chocolata Just For Kids Natural Toothpaste. The effectiveness of polyphenol cocoa-tannin has proven again for children toothpaste.


The Natural Goodness


MISMIS® is not your average oral care brand. We believe in the power of nature to transform your smile. Our products are crafted with care, infused with natural ingredients that not only promote oral health but also elevate your overall oral care experience.


At the heart of our innovation with our collaborator, Malaysian Cocoa Board, the discovery of polyphenol cocoa tannin, a natural antibacterial agent inhibits the growth of harmful bacteria in your mouth. This unique ingredient not only ensures fresh breath but also contributes to a healthier smile.


Beyond Clean: The MISMIS Difference


What sets MISMIS® apart is our commitment to purity. Our products are free from parabens, SLS (Sodium Lauryl Sulphate), and fluoride. We believe in providing you with effective oral care without compromising on your well-being.

 

Recognition


NFA Technologies Sdn Bhd received the 2022 Malaysian Cocoa Industry Award for Best Innovation, recognizing their excellence in introducing MISMIS®  Cocoa Mint Natural Toothpaste.



Market Penetration


MISMIS® products are conveniently accessible at AEON, LOTUS, pharmacies, and dental clinics. Annually, the brand actively distributes samples to introduce new consumers to its offerings and participates in the 'Kempen Beli Barangan Malaysia' campaign. As part of its ongoing growth strategy, MISMIS® is currently in the process of expanding its presence to other major retail chains.



MISMIS® range from adult toothpaste, toothbrush, travel kit, mouthwash to kid’s toothpaste and toothbrush.



“No act of kindness no matter how small is ever wasted” – Aesop

NFA Technologies Sdn Bhd is committed to actively supporting humanitarian aid initiatives. Our engagement extends beyond Malaysia, reaching regions such as Fiji, Bangladesh, Indonesia, and many others. We consistently contribute to and endorse hygiene programs as part of our ongoing efforts to make a positive impact on communities in need.


MISMIS®  is the trusted local brand that offers your family the optimal choice in oral care.


For more info, visit www.mismis.com.my or MISMIS®  social medias,

Whatsapp: wasap.my/60192415004 

Instagram: https://www.instagram.com/_makeitsmile/

Facebook: https://www.facebook.com/mismistoothpaste/

Shopee: https://shopee.com.my/nfatech

Tiktok: https://vt.tiktok.com/ZSEbv84o/


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