Say Hello to Hairppiness | Guardian’s New Take on Hair Health

 

This month, guardian Malaysia is celebrating everything hair with its Hairppiness campaign from today until 1^st July 2025. 

Building on the very well-received all-about hair month-long campaign a year back, guardian Malaysia together with its key partner brands are back again to help YOU Own Your Beautiful through hair wellness solutions that care, transform and empower. 

 

Through this campaign, guardian Malaysia is dedicated to being the ultimate curator of the best brands, products, and solutions to care for YOUR hair’s wellness. The curated brands cover ‘Beauty hair & treatment’, ‘Anti dandruff, scalp care & anti-hair loss’ and ‘Hair colour & style’. 

Additionally, products featured in this campaign such as Kordel’s and BiO-LiFE to support overall wellbeing – emphasizing the importance of inner health as the foundation of hair health.

 

“We, at guardian Malaysia, want to help you Own Your Beautiful through total hair wellness solutions – from the roots and scalp to the tips as well as the colour expression of your personality,” said Anna Ng, Marketing Director of guardian Malaysia. 

 

With its collection of top-quality brands, guardian Malaysia is the one-stop shop for all things hair care. 

The selection is focused on hair wellness and is guided by guardian’s brand belief of ‘Nurturing MY Wellbeing’. 

Creatively, this belief is brought to life via this campaign’s very catchy name of ‘Hairppiness’, a play on the words ‘hair’ and ‘happiness’.

 

HAPPY HAIR, HAPPY YOU

“Hairppiness, which is the keyword of our campaign this month, starts with the right knowledge, right support and right care,” continued Anna.

 

Right knowledge comes via guardian Malaysia’s series of expert videos that will be shared online at guardian’s Instagram (https://www.instagram.com/guardianmy/) and Facebook (https://www.facebook.com/Guardianmy/) to ensure that YOU get the right tips and hacks for ‘happier’ hair. 

Right support comes via in-person consultation and advice with guardian Malaysia’s pharmacists and staffs in-store as well as at mall events, like this one today. 

Right care comes through the customised selection of products and brands from the scalp and the roots to the tips of the hair. 

 

HAIRPPINESS’ 1UTAMA: 4^TH JUNE TO 8^TH JUNE 2025

guardian Malaysia’s Hairppiness campaign kicks-off today with this mall atrium event here at 1Utama. Running till the end of the week (8^th June), shoppers who signed up as Myguardian Rewards members will get: 

·       2x points on selected products

·       Extra 5% discount for ALL purchases on top of nationwide promotional deals; and

·       FREE Philips hair dryer for the first 60 MYguardian Rewards members with purchase RM120 at the atrium (Terms & conditions apply)

·       Connect with expert consultants and get personalized advice for hair concerns

 

Visitors can also redeem free gelato through the Hairppiness Indulgence programme at the atrium. 

To drum up further the experientiality of the atrium event, there is also a Wind Chamber’s Hair-raising Excitement and participants stand the chance to grab a Lucky Surprise Gift with any purchase from the atrium. 

 

“When your hair feels good, you become unstoppable,” concluded Anna. 

 

To ensure every of YOU out there gets the fullest benefits of guardian Malaysia’s best-of-the-best curation of haircare solutions, this Hairppiness campaign runs all the way to 1^st July 2025 at all guardian Malaysia stores nationwide and at the online store of www.guardian.com.my. Selected promotions and gift-with-purchase (GWPs) are available storewide and online for YOU, YOU and YOU all over the country! 

 

Find your Hairppiness with guardian! 

 

#MYguardian

#Hairppiness

#MYguardianRewards

#OwnYourBeautiful

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Kuala Lumpur Turns Tokyo | 1,500 Runners Bring Japanese Culture to Life in Record-Breaking Journey To Jishin Fun Run

 

Dataran DBKL was transformed into a vibrant sea of color and movement this morning as 1,500 enthusiastic participants took part in the Journey to Jishin Fun Run – a unique event celebrating Japanese culture, wellness, and community spirit. 

Held in conjunction with KL Car Free Morning, the run offered scenic 5KM and 7KM routes through the capital’s iconic streets.

Organised by Fine Today, the event aimed to go beyond fitness by encouraging self-expression and cultural appreciation. 

According to Frederick Ng, General Manager of Fine Today, the initiative is part of the company’s mission to empower women and promote self-confidence through celebration.

“At Fine Today, we believe self-confidence starts with self-celebration,” said Ng. “Our brands are committed to helping women feel proud of who they are – inside and out – and today’s run is a joyful reflection of that belief.”

A standout moment of the morning was an ambitious attempt to enter the Malaysia Book of Records for the “Most Held Koi Socks While Running”, inspired by the Japanese koinobori (carp streamers) symbolizing resilience and strength. 

Each participant received a colorful koi windsocks (Koinobori) , turning the streets into a flowing river of energy and tradition.

The run was officially flagged off by YB Datuk Seri Dr. Zaliha binti Mustafa, Minister in the Prime Minister’s Department, YBhg. Dato’ Seri Maimunah Mohd Sharif, Mayor of Kuala Lumpur, and Mr. Frederick Ng, General Manager of Fine Today.

Following the run, participants enjoyed a lively Japanese cultural showcase featuring interactive booths, traditional games, and a Best Dressed competition with cosplay and traditional attire. 

Attendees also received curated goodie bags filled with self-care products from Fine Today’s signature brands: TSUBAKI, SENKA, MA CHÉRIE, and FINO.

As koi flags fluttered and laughter echoed through the city streets, the Journey to Jishin served as a powerful reminder that confidence, culture, and community can come together to create something truly inspiring — one colorful step at a time.

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Level Up Your Loyalty ｜ MYguardian Rewards That Care for YOU!

 

guardian Malaysia has officially launched its latest innovation in customer engagement—the MYguardian Rewards programme on its guardianMY app. 

It is a next generation, fully digital, gamified, and personalised loyalty platform designed to reward Malaysians for every purchase and elevate their shopping experience like never before.

Unveiled at a star-studded launch event in Kuala Lumpur, complete with a hot air balloon fiesta and a live concert with special appearance by legendary hip-hop group KRU, the new rewards programme marks a significant leap forward in guardian’s mission to empower Malaysians to "Own Your Beautiful"—through wellness, value, and everyday joy.

 

“The MYguardian Rewards platform is not your typical loyalty initiative,” said Priscilla Wu, Managing Director of Guardian Malaysia and Brunei. 

 

“It’s an intuitive digital ecosystem built specifically for our customers. It is designed for YOU, the customers of guardian and it offers immediate, personalised rewards and exclusive experiences with every scan and best of all, its FREE.”

 

A Digital First: One App. Instant Rewards.

MYguardian Rewards is designed for simplicity and instant gratification such as:

· Instant points earned and instant rebate at checkout—both in-store and online

· Auto-contest entries with every purchase

· Daily offers

· Personalised birthday month treats 

· Student Pass Tuesdays - for the students over 21 years old, they will get an extra 10% discount on Tuesdays by flashing their student ID.

Upon registration, members receive 10X reward points for their first purchase and a complimentary RM250 Guardian voucher.

A Movement That’s Already Making Waves

Since its soft launch in March 2025, MYguardian Rewards has had a roaring start of already attracting 3 million members, making it one of the most popular loyalty programmes in Malaysia with more than RM5 million in cash value already distributed through points.

 

“This is more than just a loyalty programme—it’s our way of thanking Malaysians for their continued trust and support,” Priscilla added.  

“With guardian, you’re not just shopping—you’re investing in your health, your well-being, and now, your rewards. And we intend to make the MYguardian Rewards programme the #1 Rewards programme in the country.”

 

A Night to Remember

To celebrate the official launch, guardian hosted a special MYguardian Rewards Fiesta at TRX, featuring a soaring hot air balloon experience, interactive booths, and an electrifying concert headlined by legendary hip hop group KRU, making it a night to remember for fans and members alike.

 

A Purpose Beyond Profit

“At guardian, we believe that beauty and wellness go hand in hand with responsibility,” said Priscilla. “MYguardian Rewards reflects our vision to build a healthier, more empowered community—while making every shopping experience feel like a celebration. We want our customers to ‘Own Your Beautiful.  Take charge of your well-being, your rewards, and your future.”

 

Sign up for the MYguardian Rewards programme on the guardianMY app today and start earning the rewards you deserve.

#MYguardianRewards

#OwnYourBeautiful

#MYguardian

#MYguardianRewardsFiesta

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