Say Hello to Hygienic Laundry: TOP Introduces Groundbreaking Ultra Nano Fresh Tech

 

Laundry may look clean, but is it truly hygienic? While visible stains and odours are easy to detect, the No. 1 hidden laundry enemy behind foul smells, colour fading, and yellowing white clothes is often overlooked – invisible body grime! This sticky mixture of sweat, body oil, dirt, and dead skin cells wraps tightly around fabric fibres and sticks deep in our fabrics even after repeated washing, trapping and causing odour and dirt build-up over time. 

Recognising the limitations of normal detergents, which often clean only at surface-level and mask odours with fragrance without removing the invisible body grime, TOP, Malaysia’s No.1 detergent brand, proudly launches TOP Ultra Nano Fresh Tech, the 1^st of its kind breakthrough technology in Malaysia from Lion Japan. 

Powered by cutting-edge advanced nano-bio enzymes that penetrate deep into fabric layers to effectively remove invisible body grime, delivering hygienically clean laundry with lingering freshness for longer-lasting fabric.

As consumer lifestyles evolve and climate change contributes to increased perspiration and lingering of sweat on clothes, consumers today demand more from their laundry cleaning products. 

Invisible body grime not only causes foul smells but also causes colour fading and yellowing over time. 

TOP Ultra Nano Fresh Tech is developed to meet the needs of everyone —from busy professionals to active families—who seek a comprehensive solution thatensures daily laundry is not just visibly clean, but deeply hygienic. With every wash, it offers confidence, peace of mind, and freshness that truly lasts.

 

“As Malaysia’s No. 1^{^} detergent brand, TOP is committed to pushing the boundaries of technology to address Malaysians’ laundry concerns and needs,” said Mr. Tomotaka Oka, Managing Director at Southern Lion Sdn. Bhd. 

“We listen closely to what consumers need and use those insights to keep improving our products. That’s why we’ve created the new TOP Ultra Nano Fresh Tech — a powerful innovation that goes beyond the surface to deeply clean clothes and fight the real cause of unpleasant smells, fading colours, and yellowing whites: Invisible Body Grime you can’t see. With this, we’re not just cleaning clothes, we’re helping Malaysians live better, and feel on TOP with EveryWear.”

 

It’s Not Clean Until It’s TOP Clean

TOP Ultra Nano Fresh Tech from Lion Japan, powered with advanced nano bio-enzymes offers:

• Effective removal of invisible body grime for next-level malodour elimination 
• 99.9% anti-virus and bacteria
• Trusted freshness even in indoor drying conditions
• 99.9% anti-mite dust

 

The new TOP Ultra Nano Fresh Tech penetrates deeply at the nano level and beyond microscopic dirt to remove invisible body grime. Say goodbye to foul smells and other malodours that linger on your clothes! 

 

Feel TOP EveryWear, Clean That Moves with You

Every outfit holds and creates precious memories of where you are going, who you care for, and how you show up in the world. With Ultra Nano Fresh Tech, TOP supports the daily rhythm of Malaysians by keeping garments hygienically clean, fresh-smelling, and ready for every moment.

 

Whether you’re powering through a long work day, getting the kids ready for school, or giving your best at the gym, you deserve the confidence of knowing your clothes are truly clean—deep down. The all-new TOP goes beyond surface-level fabric care, delivering a new standard of hygiene that helps you look better, feel better, and live better every day.

 

Welcome to the New World of Clean, where TOP Clean isn’t just seen, it’s deeply felt. Because it’s not clean until it's TOP Clean. 

 

The new TOP with Ultra Nano Fresh Tech is now available nationwide at major supermarkets, hypermarkets, and minimarkets, in both liquid and powder formats to suit every washing preference.

For more information about TOP and its latest improved products, kindly visit: 

Official website : http://topdetergent.com.my/

Facebook : https://www.facebook.com/TOPdetergentMY

Instagram : https://www.instagram.com/topdetergentmy/

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Besta ST18 Smart Translator 状元笔

World Skin Health Day | guardian Malaysia celebrates everything skin with shoppers!

  

Do you know that the skin plays a critical and multi-faceted role in an individual’s health and wellbeing?

As the largest organ of the human body, the skin is an important ‘shield’ for the individual. It acts as a protective barrier besides regulating the body’s temperature. It also synthesises vitamin D and acts as a sensorial collection point for neuro receptors.  

In conjunction with this month’s World Skin Health Day theme of ‘No Health Without Skin Health’, guardian Malaysia – the No. 1 Health & Beauty Retailer in the country* – is holding a month-long, nationwide campaign called Skin So Super from the 2nd to the 29th of July. 

This campaign, which celebrates not only great-looking skin but also the functionality, health and wellbeing of it, is happening at all stores nationwide before culminating at the weekend-long 1st Skin So Super Atrium Experience event at Sunway Pyramid on the 26th and 27th of this month

. 

Anna Ng, Marketing Director of guardian Malaysia shared that, “This Skin So Super campaign as well as the 1st Skin So Super Atrium Experience event is our reimagination of how our shoppers should care for their skin and overall wellbeing. When our skin is healthy, wellbeing follows and vice versa, when we are well within, our skin glows without.”

Besides the major categories of skincare, which are amongst the most common of skin concerns, namely Derma/Sensitive, Brightening & Suncare, Youth Boosting (Anti-aging) and Acne, there is also the support of health and wellbeing brands. 

Anna added, “We believe that guardian Malaysia, as the No. 1 Health & Beauty Retailer*, is your trusted and preferred go-to-destination for everything skincare.” 

Shoppers can walk in to any guardian Malaysia store or attend the 1st Skin So Super Atrium Experience event at Sunway Pyramid later this month to speak to a guardian pharmacist or brand’s beauty advisor about any skin concerns that he or she may have. For those with minimal or no concerns, these experts – the pharmacists and beauty advisors – can assist to advise the shoppers of ways to further boost the skin’s inner and outer health and wellbeing. 

“We have the experts and the expertise to advise you on all-about-skin,” Anna said.

For consumers and shoppers who’d prefer to learn more and shop online, guardian Malaysia also has an interactive Skin So Super campaign page on its website https://guardian.com.my/promotions/skin-so-super.html?page=1 with its extensive selection of product range, interactive guide to select the right skincare for the individual as well as a host of ‘educational’ materials of skin health. SkinLab guide to healthier skin is also available as do online reels of tips and expert knowledge sharing by dermatologists. 

Just like the saying ‘beauty should not only be skin deep’, the core tenet of this Skin So Super campaign is the belief that skin should not only look great, but must function well, too. When your skin healthy, all the other benefits will follow. 

1st Skin So Super Atrium Experience

There will be brand booths, workshops/masterclasses, live demos, wellness sharing as well as opportunities for personalised skin consultations by experts present over that weekend. In addition, there will also be special discounts, purchase-with-purchase (PWP) promotions, gift-with-purchase (GWP) and exclusive Myguardian Rewards’ members’ workshops. 

Visitors will get to visit the Beauty Zone (Skin Lab, Acne Zone, Healthy Aging, Sun Smart Zones) as well as the Wellbeing Zone (Inner Wellness Zone, Power Up Zone) to experience its interactive-themed activities. With 100 brands to be present then, shoppers and visitors to this 1st Skin So Super Atrium Experience event will get the chance to learn, grow and purchase the best combination of skincare products out there! 

“We hope our shoppers will benefit the most from this campaign. Don’t just base the choice of your skin and overall wellbeing products on hearsay.

Come and speak to our in-house experts and beauty advisors for tips, hacks and advices you can trust,” concluded Anna. 

#guardianNo1

#SkinSoSuper

#guardianTrustedAdvisor

#OwnYourBeautiful

#MYguardian

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

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Besta ST18 Smart Translator 状元笔