Sunday, October 27, 2024

Pos Malaysia Run 2024 | Celebrating Health Together With Community

 

 

Pos Malaysia Berhad (“Pos Malaysia”), the national post and parcel service provider’s long-awaited flagship running event, Pos Malaysia Run 2024 debuted with a bang last Sunday on 29 September 2024, drawing more than 3,500 eager participants and their families to come together to celebrate health and community.



The inaugural run successfully turned the popular Padang Merbok in Kuala Lumpur into a bustling playground for runners of all ages and fitness levels as they set out to conquer three featured distances – Fun Run (6.2km), 10km and 15km.

 


“Last Sunday was truly a historic event for Pos Malaysia,” said Fiona Liao, Pos Malaysia’s Group Chief Marketing, Communications and Sustainability Officer. “After months of planning and eager announcements, our first-ever run burst onto the scene in spectacular fashion. It was an incredible feeling to welcome so many runners at the starting line and see waves of them flooding the streets of KL city centre while living up to our theme of ‘Jom Laju for Fun!’.”

 


In line with its vision for a greener event, Pos Malaysia deployed electric bikes for marshal and operational support during the run while leading the runners for the 15km category was EON’s Smart 1 electric car. 




Additionally, the event’s running tees were made from 100% recycled materials, and the specially designed finisher medals were crafted from recycled plastic zip ties and metal. 




What set this run apart was the direct delivery of race packs to participants in eco- friendly packaging via Pos Malaysia’s electric vehicles as part of the Company’s commitment to reducing carbon emissions. 



This move was particularly well-received by participants who appreciated the convenience of not having to travel to a collection venue.


 

“Not only does this run celebrate Pos Malaysia’s heritage, it also reinforces our commitment to community building and healthy living with a focus on environmental responsibility. This is why we are especially proud to have made history as the first run in Malaysia to use reusable cups made from PP5 recyclable materials at all our water stations,” added Liao.

 


The event kicked off with an energising warm-up session, setting an enthusiastic tone for the day. Participants were treated to a festive atmosphere, complete with live music, food trucks, various games and activities, and lucky draws. Awards were given to top finishers in the 10km and 15km categories, along with a special prize for ‘Jaguh Bukit Award’, fostering a sense of camaraderie and friendly competition.

 


The success of the first Pos Malaysia Run 2024 was made possible with the support from EON Berhad, the main automotive partner, together with official sponsors Allianz Malaysia Berhad, Bank Muamalat, Cuckoo, Liberty Insurance, Spin, Tokio Marine Insurance and Yinson Green Tech. 



Also lending their support to the event were SkyBlue Media, Reebok, Chek Hup, Milo, Nature Loop, Sunway Theme Park, Blood, Opack, Perkeso, Mal-Tel Communication, Pos Aviation and Pos Shop.

 


“We are thankful to all the participants, and our partners and sponsors for their generous support. As we concluded our maiden run on a high note, we look forward to building on this year’s success and making the Pos Malaysia Run a beloved annual tradition in 2025 and beyond,” said Liao.



Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.


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Shopee Affiliates Drive Brand Success in 10.10 Brands Festival | One Million Videos Generated & 4X Livestream Growth

 


Shopee Affiliates were a key success driver for brands as trusted livestreamers and content creators generated close to one million Shopee Videos during Shopee Malaysia’s 10.10 Brands Festival—a 34X increase compared to a typical day, driving overall sales growth for Shopee Mall brands on the platform. As a whole, new and existing Shopee Mall brands experienced a total of 8X growth uplift, and 6X increase in orders, when compared to an average day as Shopee Affiliates continues to help local brands grow through interactive content and personal shopping experience. 



Top brands featured by Shopee Affiliates included SKINTIFIC, Glad2Glow, Panda Eyes, Dr. Cardin, and Masdora,  based on order volume.


New brands on Shopee Mall participating in Shopee Malaysia’s 10.10 Brands Festival for the first time saw their sales grow 36X when compared to an average day. These brands also saw their campaign day orders increase by 13X, fueled by increased Shopee’s commitment to Lowest Price Guaranteed, exclusive promotions, and high visibility through Shopee’s in-app features, such as Shopee Live and Shopee Video, and support from Shopee Affiliates.



“This 10.10, Shopee Live has showcased its capability as a strategic hub for sellers to interact better with consumers as we see a 2X uplift of brands livestreaming during 10.10 as compared to an average day. Over 25 million Shopee Live vouchers and more than 21 million Shopee Coins were claimed during the campaign period, attributable to increased user engagements on livestream. We are also thrilled to report that Shopee has helped Malaysians save more than RM70 million through enticing platform and store wide vouchers," said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia. 



Shopee also observed a growing consumer interest in women’s fashion and beauty products, with Health & Beauty, Home & Living, and Groceries & Pets leading in spending this 10.10. Top product categories included skincare products, home improvement tools, and supplements, while top searches featured power banks, sandals, blouses, slippers, and mobile phone accessories.



Shopee's 10.10 Brands Festival has once again highlighted its commitment to empowering brands and driving substantial sales growth. The event provided a dynamic platform for local and international brands to connect with consumers, showcase their products, and maximize their reach. Shopee is dedicated to fostering a vibrant e-commerce ecosystem in Malaysia, supporting brands in their growth journeys, and enhancing the overall shopping experience for consumers.


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Saturday, October 26, 2024

ESG | Commitment To Sustainability At Pavilion Bukit Jalil



Parkson's Think Green Act Green campaign which will run until 27 October 2024 at the Skylight Atrium of Parkson Pavilion Bukit Jalil, reinforces Parkson's commitment to sustainability and creativity by engaging shoppers, partners, students and the community in meaningful ways that contribute to environmental preservation. 





Our initiatives to Reduce, Reuse & Recycle are in line with global sustainability goals. Key highlights of Parkson's Think Green Act Green 2024 includes:-




Supporting Local Community

Partnership with Kraftangan Malaysia to bring local artisans to showcase their craftsmanship and to sell their handmade art and craft such as Batik Clothes, Batik Bags, Crochet items and many more. On every weekend (Sat & Sun) from 27 Sept to 27 Oct, they will also be hosting workshops on Batik Coloring, Batik Bracelets, Beads Bracelet, Crochet Knitting to foster creativity and cultural appreciation. Besides, local F&B bazaar are available on every Fri to Sun serving selections such as pastries, healthy food, vegan food, desserts, beverages and many more.




Collaboration with The Malaysian Institute of Art (MIA):

Parkson continues its collaboration with local community by providing a platform for creativity for students. This year, 11 students from Textile and Fashion Design of The Malaysian Institute of Art will showcase 12 unique fashion art pieces made from waste or recycled materials. The students will also have the opportunity to meet local designer, Melinda Looi who will share her insights and experiences in fashion industry.





Collaboration with Great Wall Motors (GWM) - the Electric Vehicle leader:

Driving an EV can help you reduce your carbon footprint. Shoppers will have the opportunity to learn more about GWM's latest EV - ORA07, a stylish fully electric car brand for urban living. Test drives are available on all weekends (Sat & Sun), highlighting energy-saving and environmentally friendly transportation options.


Collaboration with KB Colour X Ani Kertas:

An art installation to showcase Pangolin sculptures crafted from recycled paper. Every hand-crafted piece tells a story of environmental conservation, reflecting the beauty and fragility of endangered species. These unique creations serve not just as stunning artwork but as powerful reminders of the importance of preserving our planet.


Collaboration with Recircle:

Recircle is an innovative mobile application that aiming to digitalize the recycling industry in Malaysia, making it easier and more efficient for everyone to participate. Donate e-waste worth 5KG to win attractive goodies so do visit their booths on 5, 6, 12 & 13 Oct 2024 to find out more details.


Collaboration with Kiwanis:

Together, let's help make a difference! Kiwanis has launched "Gift of Life" Organ Donation Programme to increase awareness for the lifesaving need for organ transplant. Visit Kiwanis Booth this 5, 6, 19 & 20 Oct 2024 to understand more about Derma Organ and the GIFT of LIFE blessings about transplantation and how each of us can save 8 lives with our simple pledge to donate our organs on MySejahtera.




Collaboration with Nets Printing:

Shoppers can explore eco-friendly food ware sets made from paper materials with their mission to make sustainability accessible to everyone. Join us in creating a more sustainable future.





Partnership with Community Recycle for Charity (CRC):

Parkson Pavilion Bukit Jalil are partnering with CRC for this meaningful initiative and we're encouraging shoppers & employees to donate their old clothes, clothing accessories, paper items such as books and magazines, children's toys and batteries. These donations can be made at the Recyclable Items Drop-Off Station located at Skylight Atrium on the said duration.




Mini Showcase by Parkson Employees:

We had a Recycled artwork Competition held in Parkson HQ in July 2024 whereby Parkson employees has submitted art and craft made from waste materials. This mini showcase will feature the Top 3 artwork.




Reduce, Reuse & Recycle:

As part of the 3R principles, Parkson encourage shoppers to bring their own bags or to donate used paper bags for reuse or recycle purposes, be it for them or other shoppers.



To further engage with shoppers, our vendors including Akemi, Arrisa, Avanti, Bdari, Bodysac, Camel Active, Cheetah, Conquest, Cotton Feel, Eco Living, Eminent, Eplas, Fabricmade, Forest, Hush Puppies, Kids Monster, Kraftee, La Gourmet, Larrie, Lokamade, Matchbox, Mercury, Modz, Neo, Orenzi, Over, Pierre Cardin, Renoma, Sasha, Sweet Petals, Tracey, Verage, Voir Jeans and many more will be promoting products to further emphasize their commitment to sustainability effort.


In additional, Parkson will have attractive promotions & activities such as:

Limited Edition Lucky Bag at RM38 each (worth more than RM150):

Shoppers can purchase a lucky bag worth RM150 or more for just RM38 at 1PM on every weekend (Sat & Sun).



Limited to 30 sets per day and each customer can only purchase 1 lucky bag per session. The items are fully sponsored by our vendors and the collected amount will proceed to a charity home.





Weekend Happy Hour Deals - starting at 2:30PM!


Join us every weekend (Sat & Sun) for our exclusive Happy Hour Deals! Enjoy unbeatable deals on your favourite brands with special discounts.


Shop & Win Contest:

Stand a chance to win a La Gourmet 1.5L Thermal Wonder Cooker (worth RM299 each) with purchase of RM200 in a single receipt with Parkson Card! We are giving away a total of 3 units, courtesy of La Gourmet.



The Think Green Act Green 2024 campaign is a testament to Parkson's dedication to promoting sustainability, creativity, and community support. We invite all shoppers and partners to join us in making a positive impact on the environment while enjoying the many activities available. 


For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson Malaysia on social media platforms.


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