CJ WOW SHOP Rewards Malaysians In Celebration of Two Astounding Years!

CJ WOW SHOP, Malaysia’s one-stop smart shopping destination, today announced the launch of its two-year anniversary celebration, ‘2 Tahun, Lebih WOW!’. Commemorating this significant milestone, Malaysians will be treated to the largest home shopping carnival, featuring a series of promotions throughout the month across CJ WOW SHOP channels including TV, online and mobile platforms starting April 1, 2018.

Since its launch in 2016, CJ WOW SHOP has expanded its offerings from 27 to more than 450 items today, ranging from household products, electrical items, gadgets, beauty, fashion and many more. The network is poised for a strong growth in the year ahead, following an astounding achievement of over 650,000 customers and a recording sales surpassing RM130 million in 2017.

High energy celebration: CJ WOW SHOP celebrates 2^nd year anniversary with over 100 guests, including partners and media in studio. Pictured together with partners are:

• Nini Yusof, Director of Sales & Strategy for Client Service Group of Media Prima Television Networks (Front row, first from the left)
• Datuk Kamal Khalid, Managing Director for Media Prima Bhd (MPB) (Front row, second from the left)
• Mr. Kim Yang Hyun, Chief Executive Officer of MP CJ O Shopping Sdn Bhd (Front row, third from the left)
• Yana Samsudin, Ambassador of CJ WOW SHOP’s ‘2 Tahun, Lebih WOW’ Anniversary Campaign
• Shin Kong, Show Host of CJ WOW SHOP Mandarin Programme
• Chef Fikree, Show Host of CJ WOW SHOP

Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP said, “This stellar performance has inspired us to deepen our focus on serving the needs of more Malaysians. Today, we have grown to become a one-stop smart shopping destination and at the heart of the success is none other than our customers. More than just a celebration, this anniversary is a way for us to thank our customers by giving them what they’ve always wanted, including greater products, savings and rewards that will absolutely wow their lives.”

WOW rewards for customers: CJ WOW SHOP’s collaboration with Yana Samsudin extends the development of “The WOW Bag”,a limited edition eco-bag that is designed and endorsed by the actress herself. Pictured together with Yana is Mr. Kim Yang Hyun, Chief Executive Officer of MP CJ O Shopping Sdn Bhd

To make the celebration more exciting, CJ WOW SHOP has appointed multi-talented, award-winning celebrity Yana Samsudin as the anniversary ambassador this year. This came at back of the overwhelming response towards her role as the celebrity guest host on the network’s signature programme, ‘The WOW Show’. She has a proven track record, underpinned by her outstanding performance of over 200 units of Athira Pendant by Habib Jewel sold out within 22 minutes.

‘2 Tahun, Lebih WOW!’ anniversary ambassador: CJ WOW SHOP makes its 2^nd anniversary celebration more exciting by appointing multi-talented, award-winning celebrity Yana Samsudin as its anniversary ambassador

The collaboration extends the development of “The WOW Bag”, a limited edition eco-bag that is designed and endorsed by Yana Samsudin. Throughout the month of April, the exclusive gift will be given away for FREE to fans of Yana and shoppers with any purchase made on CJ WOW SHOP.

The appointment is also in line with CJ WOW SHOP’s concept to bring a unique and immersive ‘shoppertainment’ experience. Yana Samsudin will be partnering resident CJ WOW SHOP show hosts such as Zaim Helmi and Lily Liyana to delight viewers.

The achievements in 2017 have strengthened CJ WOW SHOP’s confidence to continue growing with customers and partners, especially home-grown companies with interesting offerings. Currently, 70% of products sold on the network consist of local brands including Mugen, Riino, Elba, Habib Jewel, Ariani and Winds, seller of gadgets, appliances as well as home and living products.

Mr. Kim said, “Working closely with small-to-medium home-grown enterprises has always been our priority as CJ WOW SHOP is a total marketing solution platform to help these businesses unlock the true mass-market potential. In the coming months, we are also looking to enhance our customer service and overall shopping experience in order to support our growth strategy.”

CJ WOW SHOP is a joint venture collaboration between Media Prima Berhad and South Korea’s CJO Shopping Co Ltd (CJO), Asia’s No 1 TV Home Shopping operator. Launched in April 2016, with much fanfare, CJ WOW SHOP’s strategic collaboration with home-grown brands such as Proton and Simplysiti led to the network’s regional recognition at The Spark Awards 2017 for Best Sales and Marketing Intelligence Solution (Gold) and Marketing PR Awards 2017 Southeast Asia for the Best Direct-to-Consumer PR Campaign (Bronze).

CJ WOW SHOP’s ‘2 Tahun, Lebih WOW!’ 10-Hour Back-to-Back Live Shows
8TV (Mandarin programme)	Sunday, 1st April 2018	: 0800 – 0900
TV9	Sunday, 1st April 2018	: 0900 – 1000
		: 1000 – 1100
		: 1100 – 1200
		: 1200 – 1300
		: 1330 – 1430
		: 1430 - 1500
		: 1500 – 1600
		: 1600 – 1700
		: 1700 - 1800
CJ WOW SHOP’s ‘2 Tahun, Lebih WOW!’ Anniversary Offers
An exclusive free gift of a “The WOW Bag” designed by Yana Samsudin with any purchase made on CJ WOW SHOP from 1 to 30 April 2018. WOW Rewards for purchases via CJ WOW Shop website and mobile app: 1 April Only: 5% Discount for products featured during 10-hour Back-to-back Live Show 1 - 30 April: 5% WOW Points for all products
CJ WOW SHOP Channels
CJ WOW SHOP features on-air demonstrations across media channels such as TV3, ntv7, 8TV, TV9, MYTV and tonton. Customers will be able to purchase the products seen on television by:
Calling the toll-free hotline at 1-800-18-0808 Online by logging on to http://www.cjwowshop.com.my/
Downloading the CJ WOW SHOP mobile app from Google Play or App Store
TV broadcasts over 45 hours a week, including CJ WOW SHOP Mandarin programme and The WOW Show.
TV3	Every Mon – Sun Every Mon	: 0600 – 0700 (60min) : 1300 – 1330 (30min) The WOW Show
ntv7	Every Sat – Sun	: 0600 – 0700 (60min) : 1030 – 1330 (180min)
	Every Mon – Fri	: 1030 – 1430 (240min)
	Every Mon – Sun	: 2400 – 0100 (60min)
8TV (Mandarin programme)	Every Mon – Fri Every Sat – Sun	: 0600 – 0930 (210min) : 0600 – 0900 (180min)
TV9	Every Mon – Thu   Every Mon – Fri Every Thurs	: 0830 – 1300 (270min) : 1330 – 1700 (210min) : 2300 – 0100 (120min) : 1000 – 1100 (60 min) The WOW Show
	Every Fri	: 0830 – 1700 (510min)
	Every Sat – Sun	: 0830 – 1800 (540min) : 2400 – 0100 (60min)
A 24-hour home shopping channel every day on digital TV platform MYTV.

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Download CARiNG Pharmacy App For More REWARDS!

As a brand that seeks to constantly evolve to stay relevant, CARiNG Pharmacy proved its ability to embrace the digital age with the introduction of its new CARiNG Regular Membership Programme in January 2018.

Developed in partnership with Capillary Tech, the CARiNG Regular Membership Programme is a mobile based application that aims to connect, engage and reward the customer within a single solution. With the launch of this app, the company is set to service their customers both in physical stores and virtually, while maintaining an effective CEM (customer experience management) platform.

The mobile app is available to be downloaded for FREE on App Store for Apple devices or Google Play for Android devices. Upon launching of the app and providing basic personal details, new users are given a membership for a lifetime and are rewarded with 200 Welcome Points that they can accumulate and later be used to redeem CARiNG Cash Vouchers.

The CARiNG Regular Membership Programme app is more than just a ‘digital membership card’.  It keeps users abreast of the latest happenings and not-to-be-missed promotions. On its ‘HOME’ screen, users are able to access latest news on health and nutrition, specially curated by the CARiNG team of health experts. Updates on CARiNG’s regular roadshows, free health screenings, talks and workshops are also available on this screen. In a bid to one day go paperless, CARiNG’s quarterly newsletters are just a click away from the mobile app.

With over 114 CARiNG Pharmacy branches nationwide and counting, users might feel overwhelmed and encounter difficulty locating the nearest branch. The ‘LOCATION’ button within the app allows users to locate the nearest CARiNG outlets and save their favourite ones for future reference.

The ingenious ‘VOUCHER’ button in the app displays all the user’s available vouchers and details at a glance, eliminating the need to physically keep and manage several vouchers at a time. No more scrambling to locate a lost voucher or leaving a voucher to expire! On their birthday month, users are rewarded with a RM5 birthday voucher and also receive 3x birthday points on all their purchases.

As an electronic loyalty ‘card’, the app provides the benefits of a regular card minus the hassle and baggage of one. A click on the ‘MEMBER’ button reveals a user’s membership number, barcode for scanning and loyalty points accumulated for redemption.

With the rise of online shopping, naturally the CARiNG app incorporates an ‘E-STORE' button that directs users to CARiNG Pharmacy’s online store where they can beat the crowds and traffic, for a peaceful shopping experience in the comforts of home.

Acknowledging that most consumers are swamped with a myriad of loyalty program and membership cards that would overwhelm any wallet, Managing Director of CARiNG Pharmacy Retail Management Sdn Bhd Mr Chong Yeow Siang, joked with the guests during the official launch of the CARiNG Regular Membership Programme at 1Utama Shopping Centre, “What is the use of a loyalty program card if it sits idle at home together with twenty other membership cards? These days, no one leaves home without their mobile phones, so our CARiNG Regular Membership Programme remains accessible at all times!”

At the light-hearted launch, brands like Tiger Balm, Allergan, Scotts, Blackmores, Dermareen, Avene, QV, Splat, Jordan, Cypress Medi, GoodMorning, Body Buddy, Hiruscar and Brand’s took part in showcasing their products by giving the guests an experiential session.

Guests were also treated to a highly entertaining appearance by Malaysia’s very own Mr. Bean and a dance performance. They also got to rub shoulder with celebrity guests; actress and TV host Dynas Mokhtar and 988 radio DJ and 8TV host Cheryl Lee Xin Yi. The two celebrities also shared with the audience their experience with the CARiNG Shopper Loyalty app.

“As an advocate for environmental preservation, I like that this app negates the need of piles of paper for newsletters, promotional flyers and chunky plastic cards that end up in landfills. Most of all, I love that this app has an all-in-one application for latest news updates, membership, shopping and management of vouchers.” said Dynas during the interactive session of the event.

The positive feedback was echoed by Cheryl who said, “I have so many membership cards that I never utilize because I end up keeping them at home, as they end up taking so much space in my bag, collectively. In the end, I think it defeats the purpose of having a membership card as I never manage to collect any points or utilise the member’s discounts. In fact, I have stopped joining loyalty programs precisely for this reason. This app is a fresh breath of air as it addresses the main problem with loyalty cards and even threw in lots of bonuses, too!”.

“With the launch of this loyalty app, we hope to be able to feel closer to our customers to be able to deliver better services and products, while rewarding them for trusting us with their healthcare and medical needs.” said Mr Chong.

Visit the CARiNG Regular Membership Programme launch event at 1Utama Shopping Centre Ground Floor Centre Court (Old Wing) from 28 March – 1 April 2018 for more exciting offers while collecting points to redeem cash vouchers.

Interested to get to know more about CARiNG Pharmacy,

Website : http://caring2u.com/

Facebook : https://www.facebook.com/caring2u

PR by EverQuest

Website: http://www.everquest.com.my
Facebook: https://www.facebook.com/EverQuestMarketing

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Incredible European Cheese Raclette That Melt Your Heart!

If the only melted cheese you’ve tried is on pizza or a toastie, then you have a lot to experience in the incredibly satisfying world of molten cheese. But when it comes to melting cheese not all cheeses are equal – some melt better than others, allowing unlocked textures, flavours and taste to ooze out. 

Chef Pierre Gay, a cheese master, cheese connoisseur and expert from France, shared his extensive knowledge on European cheese through a Raclette party jointly organized by the French Interbranch Dairy Organization and European Union, to promote the pre-eminence and finesse of European Cheese. 

“Raclette is a fairly new concept in Malaysia and for a country that loves cheese so much, this is an experience that Malaysians do not want to miss,” explains Chef Pierre Gay. “Raclette is a cheese made of cow milk that has been broiled or melted under direct heat until oozy and a bit crispy and usually scraped over potatoes, crunchy vegetables or cured meats” says Chef Pierre Gay. Raclette also know as roasted cheese. [2]

He went on to explain that watching the cheese melt and being scraped over the food is part of the sensory experience of a Raclette. Chef Pierre Gay is the owner Pierre Gay Fromagerie – one of the oldest cheese houses in Annecy, in the Rhone-Alps in eastern France.

The fromagerie known in the region for its fine cheeses was started in 1935, and Pierre took over the company in 1989 from his father. Pierre’s dedication and efforts paid off when he was crowned Meilleur Ouvrier de France (MOF) year 2011, a recognition of being the top in his trade.

He stated the secret to choosing the right cheese for a Raclette is the moisture content “The more moisture the cheese has, the better it melts. Generally European cheeses are more suited for Raclettes and the favourites are the signature Raclette Cheese, Emmental and Comte. Once melted they will have a nuttier, sweeter flavour.”

With a mission to educate the public in Malaysia of the different varieties of European cheeses, and how best to enjoy them, Chef Pierre Gay gave an insight into the world of European cheese through a Raclette Party recently at Cocott’ KL. 

The Chef used Raclette cheese which he melted in a large Raclette machine, then scraped over the cured meats and condiments to the delight of the guests. “The Raclette cheese is an excellent melting cheese and the main cheese used in raclettes and fondues. Pungent yet savoury, the Raclette’s pH level gives it the perfect melting point resulting in a molten liquid that is stringy and holds its shape at the same time,” he added.

Members of the media and guests also had a chance to melt and enjoy Brie, Reblochon, Fourme D’Ambert, Comte, Saint Nectaire, Gouda and Scamorza over table top Raclette machines, enjoyed with various cooked and raw vegetable such as Sliced Fresh Pepper, Button Mushroom, Tomatoes, Corn Kernels, Sliced Green Onions, Pineapple, Baked Potatoes, Cooked Carrots & Peas, Sliced Conference Pears, Sliced Green Apples and Seedless Grapes along with different meats including lamb, beef bacon, smoked chicken and sausages.

The tantalizing spread also featured baguette bread, trimmings such as silverskin onions, gherkins/cornichons and spices such as pepper, salt and chilli flakes.

Mouse mommy and MR love the Reblochon has a slight scent of the cellar and a mild fruity taste with an intense nutty aftertaste. The cheese that melted on baked potatoes and mushroom was nice to eat.

Gouda Cheese taste slightly durian taste and just eat it raw without cook. Mouse mommy loves it so much! I take this opportunity to google what is exactly gouda cheese make of. Gouda cheese is the most nutritious cheese choice with contains of Vitamin K. [1]

Surprisingly seedless black grapes was perfectly match with the cheese! Mouse mommy dip the sour dough bread and beef bacon with Scarmoza Raclette. Soft and warm Scarmoza cheese just melting in my mouth!

Cheese can be eaten as it is, paired with a classy wine or even incorporated into any dishes – from cold to hot, sweet to spicy, from appetisers to desserts – most cheese recipes only need a few additional items added to the star ingredient to make them fantastic.

Cheese considered to be one of the most versatile foods in the world, with stringent quality control and regulations in Europe, European cheeses are always of the highest quality, and the best cheese products are readily available to the consumers in Malaysia. 

A Raclette which is a new concept in Malaysia is a great way to enjoy European cheeses and can be recreated easily at home to be enjoyed with friends and family, giving the traditional cheese platter a noveler and enjoyable upgrade. More photos can click here to view. 

We are truly enjoy the European Cheese Raclette Party so much! You may organise your own Raclette Party and get ready to melt into an epicurean journey with the world’s best European cheeses. Cheers! 

Reference :

1. https://www.thehealthyhomeeconomist.com/gouda-the-nutrient-dense-cheese-of-choice/

2. https://en.wikipedia.org/wiki/Raclette

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