Dettol Malaysia proudly launches a public awareness campaign
entitled Purpose Programme
2022 with support and in partnership with the Ministry of Education, targeting
100,000 school children between the ages of seven to nine.
Falling under the
brand’s, Hidup Sihat, Malaysia Hebat initiative, the school programme will
be rolled-out in over 400 primary schools across Malaysia from 17 January 2022 with
an aim to educate those from standard one to standard three adopt and retain
healthy hygiene habits from a young age.
In today's world, where pollution levels are
rising and numerous diseases emerging, it is imperative to begin teaching
children proper hand washing techniques at an early age to encourage a lifelong
habit. To build better hygiene practices and uplift health standards, Dettol, through
this educational awareness initiative, aims to ingrain regular handwashing practices
into a child’s daily life, which is one of the best ways to remove germs, and
prevent the spread of germs to others.
According to Dr. Steven KW Chow, President of
The Federation of Private Medical Practitioners' Associations, Malaysia
(FPMPAM) and Chairman for FPMPAM/Dettol Public Education partnership program,
“It is very important that inculcating proper hand washing and keeping good
hygiene become part and parcel of routine training for all school children.
Early childhood is a formative period during
which healthy habits are developed, including good hygiene practices. The Dettol
Purpose Programme, which has been constructed to drive behaviour change and
create lasting hygiene habits is looking to run a series of educational
sessions that targets the cognitive developmental stage of children on
increasing their knowledge and promoting hand hygiene practices. Creative
activities have been planned for the illustration of hand hygiene concepts in
terms of “the right time”, “the right steps”, and “the right duration”.
“Children are powerful agents of change who use
their powers of persuasion to take messages back to their parents and wider
communities. With the right support and interventions, we can significantly
boost child development, helping them to grow, learn and foster daily practices
that we hope will translate into permanent habitual change. This is why it is
so important that we begin the nurturing and education process in the early
stages of life where healthy habits are adopted, and hand hygiene practice becomes
second nature,” said Gonzalo Balcazar, Regional General Manager of Reckitt
Malaysia, Singapore and Vietnam.
Under this initiative, Dettol will be
introducing Hygiene Quest, a range of curriculum modules that use short,
animated episodes, comics, lesson plans and activities centered around the
adventures of four hero characters to deliver learning objectives. The
comprehensive course has been developed by leading global educational partners
with a measurement framework in place for maximum impact.
DDr. Say Shazril has also been
engaged as an ambassador to help educate a wider audience on the importance of
good hygiene practices and stand as advocate to the children.
“I am thrilled that a programme
like this is finally being rolled-out in schools, more importantly, at the
primary school level. Learning simple life-long habits like good hand hygiene
will benefit these children not just today, but into adulthood and future
generations. It is a pleasure to be working with Dettol on this initiative and
my hope is that we exceed the 100,000 children target so that more kids are
exposed to the importance of keeping their hands clean at all times,” stated
Dr. Say.
“At Dettol, our purpose is to protect and
nurture in the relentless pursuit of a cleaner, healthier world. Via
partnerships with the Ministry of Education such as these, we live our mission
to help protect people of all ages, especially children, from germs by
highlighting the necessity of healthy habits. As a leader in germ protection,
we strongly believe that through this programme, we will be able to help
safeguard the health of families in Malaysia for a better and healthier future,”
added Balcazar further.
More info about Dettol Malaysia,
Website : https://www.dettol.com.my/en/
Facebook : https://www.facebook.com/DettolMalaysia/
Instagram : https://www.instagram.com/dettolmalaysia/
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