This Lunar New Year, the Curve invites families and shoppers to step into a world of tradition, culture, and festive joy as it welcomes the Year of the Horse with its Chinese New Year campaign, ‘Majestic Village of Fortune,’ Running from 24 January to 18 February 2026.
The campaign transforms the Centre Court into a living storybook village
inspired by a traditional Chinese township brought to life with imperial
elegance, prosperity, and festive abundance.
Adorned with glowing lanterns and rich cultural motifs, the Majestic Village of Fortune offers an immersive festive escape where blessings flow through every corner.
Designed as a gathering space for
families and friends, the campaign celebrates the spirit of reunion, shared
traditions and new beginnings. Inviting visitors to usher in a Lunar New Year
filled with harmony, good fortune and meaningful moments at the Curve.
“At the Curve, we believe that Chinese New Year represents more than a celebration, it’s a chance to reunite with family, pay homage to tradition, and share special moments across generations,” said Ms Elaine Liew, General Manager of the Curve.
“Designed as a space where
families and friends can gather and connect, the Majestic Village of Fortune
invites visitors to celebrate the New Year in a meaningful way.”
Bringing the village to life is an exciting lineup of cultural performances and interactive experiences curated to delight visitors of all ages. Shoppers can look forward to the auspicious God of Prosperity Walkabout and the energetic Lion Dance performances, symbolising luck and prosperity for the year ahead.
Traditional arts take center stage with Guzheng performances, live speed painting, and dynamic Wushu performances, while talented young performers also dazzle audiences with lively Diabolo showcases. Additionally, little ones can enjoy hands-on fun at the Little Lucky Craft Workshop.
Complimenting the festive atmosphere is the Prosperity Market, inspired by the bustling traditional streets where culture, and community flourished side by side. Visitors can explore a thoughtfully curated selection of festive treats, traditional attire, jewellery, floral arrangements, handcrafted goods and artisanal products.
Reflecting the Lunar
New Year’s symbolism of prosperity and shared abundance, the Prosperity Market
also underscores the Curve’s ongoing commitment to supporting local SMEs while
encouraging meaningful festive gifting.
In the true spirit of compassion and renewal that defines the Lunar New Year, the Curve continues its commitment to community care through a meaningful corporate social responsibility (CSR) initiative. As part of this effort, the Curve will host a special Pampering Day for the Elderly, offering complimentary salon treatments, including haircuts, manicures, and pedicures. This initiative aims to honour and uplift senior members of the community, ensuring they feel rejuvenated and cherished as they step into the New Year. In addition, the Curve continues its #KongsiKindness initiative by encouraging shoppers to donate essential items in support of residents at Rumah Kasih Charity Home.
Adding a fun and interactive touch to the festivities,
visitors can take part in the “Crack Your Fortune” activation, where
they stand a chance to win a Lucky Fortune Meow 999.9 Fine 1gm Gold Coin
sponsored by Wah Chan. Shoppers are invited to visit the activation wall
located in front of Starbucks and follow the simple steps for a chance to win.
To make festive shopping even more rewarding, the Curve is also offering exclusive Gift-with-Purchase (GWP) promotions:
- Spend RM288 and
receive a set of Ang Pow packets*.
- Spend RM488 and
redeem a special teapot set along with Ang Pow packets*.
- Spend RM988 and
enjoy a Dessini pot plus a set of Ang Pow packets*.
*While stocks last and terms and conditions apply.
From cultural performances and festive shopping to
community-driven initiatives, the Curve’s Majestic Village of Fortune invites
everyone to celebrate the Year of the Horse with joy, prosperity, and
unforgettable memories.
For more details on the campaign and other upcoming
events at the Curve, please visit the Curve , or stay connected with us on Facebook
and Instagram.
