This Chinese New Year, Parkson ushers in
the festive season with a joyful expression of style, harmony and prosperity
through its Chinese New Year 2026 Campaign, running from 1 January to 18
February 2026.
Inspired by the beauty of the lotus flower
and the auspicious symbolism of golden fish, Parkson CNY 2026 is a visual and
emotional celebration themed "Celebrating Togetherness"-a season
where family bonds grow stronger, traditions feel refreshed and every shared
moment becomes a mini moment of joy.
A FESTIVE AESTHETIC ROOTED IN BEAUTY &
MEANING
The lotus flower - a symbol of purity,
renewal and harmony - anchors the campaign's look and feel, expressed through
soft, flowing forms and graceful compositions that evoke calm elegance and
fresh beginnings. Complementing this are lively golden fish motifs, symbolising
abundance, prosperity and happiness, adding movement, playfulness and
celebratory energy to the overall design.
The colour palette blends jade greens,
soft florals, creamy neutrals and radiant gold accents, accented with festive
reds - creating a modern Chinese New Year aesthetic that feels light, elegant
and fashion-forward while remaining deeply rooted in tradition.
FASHION FOR EVERY GENERATION & EVERY
FESTIVE MOMENT
Parkson's CNY 2026 collections are
thoughtfully curated for women, men, kids and babies, offering festive fashion
that balances tradition, comfort and modern style.
From elegant cheongsams and
mandarin-collar dresses to contemporary samfu, playful festive sets and
adorable kidswear, the collections are designed for reunion dinners, open
houses, Valentine's celebrations and everyday festive moments-allowing families
to dress beautifully and in harmony.
STYLE YOUR HOME FOR PROSPERITY &
TOGETHERNESS
Beyond fashion, Parkson invites shoppers
to create a warm, welcoming festive home with a wide range of homeware, décor,
dining and gifting essentials. From statement tableware and cookware to
decorative accents inspired by prosperity and joy, Parkson helps transform
homes into spaces where laughter, meals and memories are shared.
SHOP & WIN BIG: PARKSON SHOP 2WIN
SHOPPERRIFIC CONTEST
Adding excitement to the festive shopping
season is the PARKSON SHOP 2WIN SHOPPERRIFIC CONTEST, running from 1 January to
31 March 2026.
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Shoppers stand a chance to win a BRAND NEW
HOME OR FREE SHOPPING IN PARKSON FOR A YEAR when they shop at Parkson during
the contest period.
How to participate:
Get ONE (1) entry for every RM300 spent
with a Parkson Card
Prizes Include: GRAND PRIZE
·Fully furnished condominium at Northwood
Suites, edusphere Cyberjaya ·Worth over RM300,000 (1 winner
1st Prize
·RM18,000 Parkson Gift Vouchers (1 winner)
2nd Prize
· RM12,000 Parkson Gift Vouchers (1
winner)
3rd Prize
·RM6,000 Parkson Gift Vouchers (1 winner)
Note: Gift Voucher prizes are distributed
monthly over a 12-month period.
CONSOLATION PRIZES
·RM500 Parkson Gift Vouchers x 10 winners
·Total worth RM5,000
Terms & Conditions apply. Full contest
details are available on the Parkson website.
EXCLUSIVE PARKSON CARD MEMBER PRIVILEGES
GIFT WITH PURCHASE (GWP)
1. Complimentary CNY Paper Bag
· With storewide purchase of RM280 &
above in a single receipt ·RM200 & above for Parkson Card Members
·Valid from 1 January 2026 onwards
·Limited to ONE (1) bag per redemption,
while stocks last
2. Complimentary CNY Ang Pow Packet Set
·With storewide purchase of RM380 &
above in a single receipt ·RM300 & above for Parkson Card Members
·Valid from 29 January 2026 onwards
·Limited to ONE (1) set per customer,
while stocks last
PURCHASE WITH PURCHASE (PWP) OFFERS
Campaign Duration: From 1 January 2026
onwards ·Enjoy selected PWP items at special prices ·With minimum purchase of
RM80 in a single receipt ·Limited to ONE (1) PWP item per customer, while
stocks last
NATIONWIDE CELEBRATION
The Parkson CNY 2026 Campaign is available
nationwide, inviting Malaysians everywhere to celebrate together -through
fashion, family moments, festive homes and rewarding shopping experiences.
SPECIAL TREAT AT PARKSON 1 UTAMA &
PARKSON SUNWAY PYRAMID
Shoppers get to customise their very own
FREE Lucky Charm with spend of RM480 & above in a single receipt (RM400
& above for Parkson Card Members).
- Valid on same day of purchase on 24, 25
& 31 Jan 2025+1,2 Feb 2026 -Limited to 1 Lucky Charm per customer.
- Only for the first 100 qualified shoppers per day, on a first-come first-served basis while stocks last.
- Available only in Parkson Elite 1 Utama
& Parkson Sunway Pyramid
SELECTED FASHION BRANDS & CATEGORIES
with FABULOUS COLLECTIONS FOR THE SEASON
Women's Fashion
Cynthia Tang, Khoon Hooi, Monica Quen,
Ecesis, Dressing Paula, Jo Bailey, Yourban, Forest Ladies, Anne Kelly, July,
Isle-Isle, Arissa, Vangie,Erica, Behati, Sara Miller, Nicole Exclusive
Men's Fashion
Galaxy Samfu, Alain Delon, Byford,
Orlando, Nicole, Guy Laroche, Valentino Rudy, Camel Active, Austin Reed, Pierre
Cardin,GMV, Feraud, Mossimo
Kids & Baby
Purple Fish,Wizard Wardrobe, Olivia Jr,
Kiwi Padi, Jeep Kids, Cheetah Kids,Forest Kids,Snails Kids, Soda Kids, Tiny
Button, Bebe, Kikilala Baby, Luvable Friends
Accessories & Footwear
Noveni, Larrie, Bethany Roma, Nine West by
Arista, Happy Creations, Swiss Polo, Polo Hill, NYC, Tracey, Lewre
