In an effort to bring Starbucks coffee moments
into the daily lives of Malaysians, Starbucks Ready-to-Drink (RTD) range
launches nationwide.
Starbucks RTD debut in Malaysia includes two of
the most iconic Starbucks ranges: Starbucks® Frappuccino®, a perfectly blended
coffee with creamy milk and just the right amount of sweetness, as well as
Starbucks® Doubleshot™, a classic ritual with recognized and loved signature
blends that fit seamlessly with the need to “power up” through the hectic daily
routine.
Starbucks® Frappuccino® (280 ml) is available in Coffee, and Mocha
flavours, while Starbucks® Doubleshot™ (220 ml) comes in Mocha and Espresso
Latte varieties.
The new Starbucks RTD range is the result of a collaboration
between Nestlé and Starbucks announced in 2021 whereby Nestlé will commercialize
and develop the Starbucks RTD coffee beverages in a number of countries across Southeast
Asia, Oceania and Latin America, leveraging Nestlé’s local footprint and
execution capabilities in these regions.
This marks a further important
milestone in the Global Coffee Alliance between Starbucks and Nestlé created in
2018 to unlock opportunities, elevating the coffee experience and enabling a
new chapter of growth for the two iconic companies.
To celebrate this special occasion, Nestlé
Malaysia held a fashion show featuring Starbucks-inspired designs by students
from De Institute of Creative Arts & Design, UCSI University, styled by
popular local influencers.
Specially curated for the event, the fashion pieces
reflect the daily lives of Malaysians – from the street to the office, relaxing
at home or on-the-go – highlighting how Starbucks RTD fits into every moment.
“Both our Starbucks® Doubleshot™ and Starbucks®
Frappuccino® are Halal-certified, providing Malaysians with the peace of mind
to enjoy these iconic beverages, whenever and wherever they wish,” said Mr Juan Aranols, Chief Executive Officer of Nestlé Malaysia
& Singapore. “Moreover, tapping into the fast-growing Ready-to-Drink
category in Malaysia, these tailored and innovative offerings will appeal to
our dynamic Malaysian youth, who are looking for the convenience of a great
coffee experience while on-the-go. We will continue to develop a strong
innovation pipeline to create new stimulating coffee moments for great indulgence
and enjoyment”, added Aranols.
The Starbucks RTD coffee range will be available
across hypermarkets and supermarkets, convenience stores, petromarts, as well
as e-commerce platforms like Lazada and Shopee. The products will also be
offered in Singapore at selected retailers and e-commerce platforms.
Since forming the Global Coffee Alliance in
2018, Nestlé and Starbucks have introduced a wide range of premium coffee
products to new markets at a fast pace – including whole beans coffee, roast
and ground coffee, soluble coffee and coffee mixes, as well as the Starbucks
capsules for use in Nespresso and Nescafé Dolce Gusto proprietary systems.
Today, Nestlé distributes Starbucks packaged coffee products across more than
80 countries outside Starbucks retail stores under the Global Coffee Alliance.
New generations of Malaysians are shopping with purpose online— Shopee’s marketplace data shows online consumers are three
times more likely to buy products that promote smarter consumption in 2023 than
in 2020.Malaysians are increasingly searching for keywords such as
‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’ and ‘thrift’ over
‘new’.
Over the last three years, Shopee marketplace saw consumers
putting value-based shopping into practice with a total 1.4 million items sold that were demo units,
warehouse clearance items with minor defects, bundled goods, and also pre-owned
products. 50% of these were FMCG categories Baby and Toys, Groceries and
Pets, and Health and Beauty, 27% pre-owned fashion, 17% lifestyle items
(Home and Living, Outdoor Sports, Hobbies, Games and Books) and the remainder
used Electronics.
Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Value-based
shopping is clearly the future. Generation Z shoppers on our marketplace are
telling us with their keyword searches that for every 6 times they look for
something new, 4 other times, they are looking for something pre-loved,
recycled, reused or display units. They are exercising their purchasing power
in a very deliberate way, and it’s humbling to be able to meet the needs of
this group of consumers by connecting them to sellers who are aligned with
their values.”
“Shopee makes it easy for Malaysian sellers with stocks to clear
to list their pre-loved goods and describe and show users the conditions they
are authentically in so that people can make smarter shopping decisions. In
February 2023, we saw an estimated 15% increase in pre-loved SKU listings
compared to the same month last year. We believe that we make it easier for our
consumers to shop with more value online,” Soh concluded.
The most popular warehouse clearance supplies were hand sanitisers
as Malaysians increased their need for personal hygiene protection. As
households economised on spending, overstock but affordable skincare,
cosmetics, and personal care products were hot in demand. Unsurprisingly,
shoppers also chose ‘pre-owned’ over ‘new’ with baby and children accessories,
baby and children toys, and pet accessories that get outgrown with age.
Influencers’ content on Shopee Live has also been shifting to
cater to value-based and purposeful shopping decisions. Throughout the last
three years, livestream sellers recorded four times more pre-loved orders sold
and twice as much live streaming content for pre-owned products compared to new
products. This could be attributed to the authenticity generated by influencers
demonstrating pre-loved units in their genuine condition along with positive
messages shaping sustainable mindsets.
Shoppers keen to support recommerce can type the following
keywords on Shopee’s search bar: “pre-loved”, “bundled”, “warehouse clearance”,
“thrift”, “second hand”, “used”, “demo unit” and “pre-owned”. In addition,
users can find titles for preloved Live Streams available to view in the Shopee
mobile app. Shopee users should also note that from 24 March, Shopee has
introduced ‘Change of Mind’, a free return and refund feature for the entire
Fashion segment (Local Sellers only) on the marketplace, to enable a
‘want not, waste not’ mindset this Ramadan and Raya.
VE Hotel & Residence’s Dendang Ramadan Buffet Dinner will feature an extensive selection of dishes that showcase the best of Malaysian cuisines and a sprinkle of international favourites.
Guests can look forward to fresh seafood appetizers, made-to-order claypot dishes and eight action stalls.
With over 82 selections on offer, there is something for every palate.
This year’s buffet line-up features a variety of hearty Ramadan favourites such as Daging Kurma Kasturi Berkentang, Beef Rib Soup and Briyani Kambing.
The Western section on the other hand, boasts delectable dishes such as Roasted Ribeye, Lamb Navarin, Beef Medallion, to name a few.
Dendang Ramadan’s Special Selections:
Fresh Seafood Appetisers
This year’s buffet offers a daily selection of the freshest Prawns, New Zealand Mussels, Slipper Lobster, and Oysters. Guests can indulge in these succulent and flavourful seafood delicacies, served fresh and chilled to perfection. A range of popular pre-made salads and Ulams will also be available for guests who prefers a healthier start.
Made-to-order Claypot
Guests can customise their own claypot dishes by choosing their preferred ingredients which are then cooked fresh on the spot. The hotel's claypot dishes include favourites such as Asam Pedas Muar, Masak Lomak Cili Api Negeri Sembilan, and Chicken, Beef or Seafood Tom Yum, all on rotational basis.
8 action stalls
Spread across the al-fresco dining area, surrounding the main water feature in front of the restaurant, guests can stroll leisurely across the spacious outdoor while waiting for their food to be ready.
Highlights include, Mee Bandung Tulang Rusuk Muar, Roasted Whole Lamb, TeoChew Fish Head Noodles or Hainanese Chicken Rice, Chicken Shawarma and Churros.
"The dishes are inspired by our own family recipes. Many of us are from different states of Malaysia and we wanted to bring a little bit of our hometown to you through the dishes we’ve prepared," says Chef Izan Najib, the Executive Chef at VE Hotel & Residence. ".
Our kitchen is also certified-halal by the Department of Islamic Development Malaysia (JAKIM) so guests can dine with peace of mind, knowing that the food they consume is halal and of the highest quality.
We look forward to welcoming everyone to our Dendang Ramadan Buffet Dinner and to celebrating the holy month together."
The Dendang Ramadan Buffet Dinner will be available at The Straits Estate, Level M3 starting from 25 March to 20 April 2023 and is priced at RM148+ per adult and RM78+ per child. adult.
For further enquiries or reservations, please email dine@vehotel.com or contact +603 2246 2888
Interested to make reservation via VE Hotel & Residence,
.jpg)
.jpg)
