New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three
times more likely to buy products that promote smarter consumption in 2023 than
in 2020. Malaysians are increasingly searching for keywords such as
‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’ and ‘thrift’ over
‘new’.
Over the last three years, Shopee marketplace saw consumers putting value-based shopping into practice with a total 1.4 million items sold that were demo units, warehouse clearance items with minor defects, bundled goods, and also pre-owned products. 50% of these were FMCG categories Baby and Toys, Groceries and Pets, and Health and Beauty, 27% pre-owned fashion, 17% lifestyle items (Home and Living, Outdoor Sports, Hobbies, Games and Books) and the remainder used Electronics.
“Shopee makes it easy for Malaysian sellers with stocks to clear
to list their pre-loved goods and describe and show users the conditions they
are authentically in so that people can make smarter shopping decisions. In
February 2023, we saw an estimated 15% increase in pre-loved SKU listings
compared to the same month last year. We believe that we make it easier for our
consumers to shop with more value online,” Soh concluded.
Influencers’ content on Shopee Live has also been shifting to
cater to value-based and purposeful shopping decisions. Throughout the last
three years, livestream sellers recorded four times more pre-loved orders sold
and twice as much live streaming content for pre-owned products compared to new
products. This could be attributed to the authenticity generated by influencers
demonstrating pre-loved units in their genuine condition along with positive
messages shaping sustainable mindsets.
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