In an effort to bring Starbucks coffee moments
into the daily lives of Malaysians, Starbucks Ready-to-Drink (RTD) range
launches nationwide.
Starbucks RTD debut in Malaysia includes two of
the most iconic Starbucks ranges: Starbucks® Frappuccino®, a perfectly blended
coffee with creamy milk and just the right amount of sweetness, as well as
Starbucks® Doubleshot™, a classic ritual with recognized and loved signature
blends that fit seamlessly with the need to “power up” through the hectic daily
routine.
Starbucks® Frappuccino® (280 ml) is available in Coffee, and Mocha
flavours, while Starbucks® Doubleshot™ (220 ml) comes in Mocha and Espresso
Latte varieties.
The new Starbucks RTD range is the result of a collaboration
between Nestlé and Starbucks announced in 2021 whereby Nestlé will commercialize
and develop the Starbucks RTD coffee beverages in a number of countries across Southeast
Asia, Oceania and Latin America, leveraging Nestlé’s local footprint and
execution capabilities in these regions.
This marks a further important
milestone in the Global Coffee Alliance between Starbucks and Nestlé created in
2018 to unlock opportunities, elevating the coffee experience and enabling a
new chapter of growth for the two iconic companies.
To celebrate this special occasion, Nestlé
Malaysia held a fashion show featuring Starbucks-inspired designs by students
from De Institute of Creative Arts & Design, UCSI University, styled by
popular local influencers.
Specially curated for the event, the fashion pieces
reflect the daily lives of Malaysians – from the street to the office, relaxing
at home or on-the-go – highlighting how Starbucks RTD fits into every moment.
“Both our Starbucks® Doubleshot™ and Starbucks®
Frappuccino® are Halal-certified, providing Malaysians with the peace of mind
to enjoy these iconic beverages, whenever and wherever they wish,” said Mr Juan Aranols, Chief Executive Officer of Nestlé Malaysia
& Singapore. “Moreover, tapping into the fast-growing Ready-to-Drink
category in Malaysia, these tailored and innovative offerings will appeal to
our dynamic Malaysian youth, who are looking for the convenience of a great
coffee experience while on-the-go. We will continue to develop a strong
innovation pipeline to create new stimulating coffee moments for great indulgence
and enjoyment”, added Aranols.
The Starbucks RTD coffee range will be available
across hypermarkets and supermarkets, convenience stores, petromarts, as well
as e-commerce platforms like Lazada and Shopee. The products will also be
offered in Singapore at selected retailers and e-commerce platforms.
Since forming the Global Coffee Alliance in
2018, Nestlé and Starbucks have introduced a wide range of premium coffee
products to new markets at a fast pace – including whole beans coffee, roast
and ground coffee, soluble coffee and coffee mixes, as well as the Starbucks
capsules for use in Nespresso and Nescafé Dolce Gusto proprietary systems.
Today, Nestlé distributes Starbucks packaged coffee products across more than
80 countries outside Starbucks retail stores under the Global Coffee Alliance.
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