Goodday KidSTART 2.0 | Malaysia’s Biggest Kidpreneur Programme | The Best & Brightest Kidpreneurs in Malaysia

 

Goodday Milk is proud to announce the conclusion of Malaysia’s Biggest Kidpreneur Programme KidSTART 2.0 campaign, with the spotlight on the top winner, 9-years-old Lee Yumi, who wowed the judges and audiences alike with their ‘OnBoard: School Bus System’, bringing home RM20,000 to make her idea come to life. Supported by the Ministry of Education and Alliance Bank as the Official Bank Partner, the campaign garnered over 4,000 submissions nationwide and continues to build on its mission to empower children with essential financial literacy and entrepreneurial skills, further solidifying Goodday Milk's commitment to nurturing the next generation of kidpreneurs.

12-years-old Muhammad Basyeer Bin Mohamed Ackiel Mohamed, the brother of last year’s KidSTART 2.0’s champion Fatimah Basyeerah Binti Mohamed Ackiel, won second place with his presentation on ‘The Academy of Future: Peer to Peer Learning Coding & Robotics’. Meanwhile, third place went to 9-year-old Lim Zhi Fung with his MindACT: ACTor Program idea.

The event also saw additional award winners: this year’s Most Innovative Idea goes to 12-year-old Alea Dalil binti Mohd Khairil Azhan, while 11-year-old Olivia Leong Yue Shuen won Most Sustainable Idea. The Best Presenter (Above 10), and Best Presenter (10 & Below) goes to 12-year-old Kaviesha Abishri A/P Shathya Kugan, and 10-year-old Chong Ruyi respectively. Finally, this year’s Rising Star award which was specifically sponsored by Alliance Bank goes to 9-year-old Elsa Khaw Wen Qing.

Goodday KidSTART 2.0 saw an overwhelming response, with a total of 141 schools across Malaysia participating enthusiastically. The campaign's success was bolstered by on-ground roadshows covering the Central, South, and North regions, complemented by two online webinars on 27th of April and the 4th of May. This year, Goodday Milk has included a new award for Schools With Highest Participants to encourage more participation. 

Taking the first spot and a prize of RM10,000 was SJK (C) Puay Chai, with an impressive 478 entries with 3 students shortlisted in the Top 20. Olivia Leong Yue Shuen, recipient of the Most Sustainable Award is a student of SJK (C) Puay Chai and was witnessed by Headmistress Yeoh Li Choo, who appeared during the grand finale to support her students in person.

This level of engagement reflects the growing impact of Goodday KidSTART, which was launched in 2022 and quickly became Malaysia's largest kidpreneur programme. The initiative aims to raise awareness and promote better financial literacy among the younger generation. Recognizing the critical need for improved financial literacy among Malaysian youth, Goodday KidSTART aims to equip children with the essential knowledge to develop strong money habits early, setting them on a path to a financially sound future. By empowering children with entrepreneurial skills and the knowledge to develop strong money habits early, Goodday Milk is reinforcing its dedication to providing goodness not only through nutrition but also by enhancing the well-being of the community and promoting financial soundness for the next generation.

Amy Gan, VP of Etika's Marketing, recalled the inaugural KidSTART while expressing her excitement about this year’s success: “When we launched KidSTART 1.0, our goal was to provide the future generation with a platform to showcase their ingenuity and take a significant step in their journey as young entrepreneurs. We wanted to empower them to make the right financial decisions through a fun and engaging initiative successfully bringing in over 300 applicants, making us Malaysia’s Biggest Kidpreneur Challenge. We had an amazing bunch of finalists and winners who truly won us over with their ideas and business plans."

“For Goodday KidSTART 2.0 we wanted it bigger and better. We knew this was a task that required the fostering of strong relationships with partners who shared our vision for a more financially literate younger generation. We wanted to ensure we reached out to as many children as possible so they too can benefit from the campaign. With the help of the Ministry of Education, we were able to expand our search, bringing KidSTART 2.0 to more children via visits to schools nationwide as well as online webinars.

I am truly grateful to the ministry, our sponsors Alliance Bank, and everyone who played a part in this year’s success, breaking last year’s record with over 4,000 participants taking part. This is truly a proud moment for me.”

She added, “My heartiest congratulations to our winners and top 20 finalists. Once again I am blown away by the depth of creativity and intelligence of our future generation. To the parents who played a part in their submissions, thank you. Your commitment to excellence for your children will leave a lasting and positive impact on their lives I'm sure. Goodday Milk is committed to providing goodness beyond nutrition and enhancing the well-being of our community. We look forward to welcoming more partners to join us in inspiring and future-proofing the next generation." Dr. Aaron Sum, Alliance Bank's Group Chief Strategy, Marketing, & Business Development Officer, and a member of the judging panel shared his thoughts: "Today, entrepreneurship has become a key and popular life path among our youths and this programme provides a great platform to nurture, develop and prepare the next generation in becoming savvy business leaders. This is very much aligned with our strategy of helping aspiring businesses, SMEs and MSMEs thrive and succeed by providing a combination of financial and non-financial resources.”

He further shared, “As the Bank for Life, we empower aspiring entrepreneurs and help accelerate their business growth through the provision of financial support, entrepreneurship training, coaching and mentorship as well as assistance in introducing ESG elements or sustainable practices to their business operations and many more. We are committed to supporting the community through programmes such as these to help our youth succeed in the future."

9-year-old Lee Yumi, KidSTART2.0’s Champion expressed her excitement and gratitude: "Thank you to my parents who have greatly helped in inspiring this idea because without them I might not be able to present the idea in detail in front of the judges. I also want to thank Goodday Milk for giving me the opportunity to present my idea."

Yumi’s idea to create the application arose after often getting stuck in traffic congestion on the way to school every day. "This application was also created to encourage students to use the school bus service as it can help reduce traffic congestion issues," she said.

The esteemed panel of judges for the event included Dato' Dr. Hartini Zainuddin from Yayasan Chow Kit, Dr. Aaron Sum from Alliance Bank, Shahmeez Reza, Senior Manager of Etika Trade Marketing and Marketing Services, and Chen Chow Yeoh, Angel Investor. Their combined expertise and diverse backgrounds provided invaluable insights and guidance to the participants, ensuring a comprehensive evaluation of each innovative idea presented.

The Goodday KidSTART 2.0 campaign ran from 4th March to 23rd June 2024, featuring a series of online webinars, school activations and a rigorous selection process that culminated in a 2-day comprehensive workshop on the 29th of June, providing the top 20 kidpreneurs with essential skills such as Business Models, Design Thinking, Effective Presentation, Creative Problem-Solving, and Environmental Entrepreneurship. The workshop was a key component of the programme, equipping the young entrepreneurs with better financial understanding and the knowledge and skills needed to refine and present their business ideas on the 30th of June before the judges. Cash prizes from a fund pool of RM60,000 were up for grabs to help these young entrepreneurs kick-start their business ideas.

For more information about Goodday KidSTART 2.0, follow Goodday Milk Malaysia,

Facebook : https://www.facebook.com/gooddaymilkmalaysia

Instagram : https://www.instagram.com/gooddaymilkmy/

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A.MENARINI, CARiNG PHARMACY AND ACT4HEALTH JOIN FORCES TO DRIVE MILD COGNITIVE IMPAIRMENT EARLY DETECTION WITH A FREE VISUAL COGNITIVE ASSESSMENT TEST

 

A. Menarini, a wholly owned subsidiary of the Menarini Group − an Italian pharmaceutical company with more than 135 years of history is embarking on a campaign with CARiNG Pharmacy Malaysia and ACT4Health Sdn Bhd, a social enterprise spin-off of University of Malaya to launch the ⁠“Catch Mild Cognitive Impairment Early: Act Now, Remember More” campaign in driving awareness and early detection of mild cognitive impairment.

Cognitive health is related to the well-being of our brain, while mental health focuses on our emotional and psychological state. A healthy brain can learn, recall, and make decisions that allow us to conduct daily activities. However, when cognition starts declining, it can significantly affect an individual’s overall health and well-being, known as Mild Cognitive Impairment (MCI).  People who live with MCI tend to have difficulty forming words, often losing things or forgetting to show up at important events. Unlike dementia and other severe cognitive impairment conditions, individuals with MCI can generally maintain their self-care abilities and continue with their daily activities. In contrast, dementia patients often struggle with self-care and may exhibit severe symptoms such as hallucinations and paranoia. This means that MCI is seen as a stage where the condition can be somewhat enhanced or slow down the progression by following healthy habits and diets. 

According to Malaysian research published in 2023, patients with chronic disease have an elevated risk of developing mild cognitive impairment (MCI). The study with 207 participants also found that only 8% of the patients had some discussion about the risk of cognitive impairment with their physicians, while 8.2% needed clarification. Most of the participants (93.2%) did not initiate or share their concerns regarding dementia with their physicians, with 2.4% unsure if they had ever discussed this topic. There is a low level of awareness of basic knowledge on dementia among the elderly, especially those at risk of developing mild cognitive impairment and its associated factors.

“Launching this campaign is extremely important and meaningful for us at A. Menarini as we also have like-minded partners like CARiNG Pharmacy and ACT4Health to tackle this pressing cognitive issue identified through research and community feedback. There are risk factors that could contribute to the development of MCI. Factors not under our control, such as age and family medical history are fixed and unavoidable but modifiable measures can be altered or avoided to reduce MCI. Making positive changes to any modifiable risk factors may have a chance to decrease susceptibility. While we can make changes in our daily activity to live a healthy lifestyle, it is also crucial to do a proper screening with the right healthcare professionals to spot any early symptoms and receive appropriate medical support,” said Josie Ong, Commercial Director of A. Menarini Singapore Pte Ltd (Malaysia branch) 

Reaching out to more Malaysians for early detection to slow down the development of MCI

A. Menarini, CARiNG Pharmacy and ACT4Health have joined forces to offer the Visual Cognitive Assessment Test (VCAT) at selected CARiNG Pharmacy outlets in Malaysia. The test's purpose is to raise awareness of MCI among Malaysians and help people evaluate their risk of MCI. This enables early diagnosis and intervention if necessary.

VCAT involves a series of visual and cognitive tasks to measure aspects of cognition function, such as memory and attention. The tasks involve pattern recognition, spatial reasoning, memory recall, and decision-making. Once the test is completed, the results will be analysed to provide a status of the individual’s cognitive health and determine whether healthcare professional involvement is necessary. 

Commenting on the campaign, Bu Min Yee, Senior Training Executive/Pharmacist, CARiNG Pharmacy, shared, “This exclusive partnership with A. Menarini is a way to advance our commitment to increasing awareness of MCI and promoting early detection. At CARiNG Pharmacy, we are community-driven and here to drive early detection and empower our consumers to take the next steps. We want to ensure that if the VCAT shows early signs of MCI, they are guided to healthcare providers like ACT4Health for more specific diagnoses. The main goal of this tri-partnership is to enable the community and educate them about MCI and prevention strategies. We hope more Malaysians will take this opportunity to take the VCAT test for free at our selected CARiNG Pharmacy outlets. We invite them and their family to drop by these selected outlets for this 15-minute cognitive test.”

Empowering ourselves with health literacy for early detection

While there is no curative treatment for severe cognitive impairment, it is crucial to establish a comprehensive management strategy to prepare patients and their caregivers for the challenges ahead, with a primary focus on improving quality of life.   

 

“Statistics from the AGELESS  research project show that up to one in five individuals aged 60 years and over experience memory loss whereas four out of ten are socially vulnerable. For many, the memory deficits can be transient, while for others, this can be considered an early sign of dementia. Statistics published by the Institute of Public Health through their ‘National Health and Morbidity Survey — The Elderly’ five years ago found that one in 12 Malaysians aged 60 years and over have dementia. The AGELESS project has enhanced our ability to recognise cognitive frailty early by defining groups that are more likely to develop cognitive frailty but, more importantly, groups that can recover,” Professor Dr Tan Maw Pin, Geriatric Medicine Consultant, Founder and Managing Director of ACT4Health Sdn Bhd shared.

Professor Dr Tan added, “Everyone needs to understand that their health is also their responsibility, and as caregivers to older family members, we must also remember to empower them to seek help early. This also means that besides going in for regular eye and dental check-ups or blood tests, cognitive health can benefit from regular medical check-ups, especially if we notice early signs or have relatives with MCI. As we all know, early detection can help us plan for long-term care and take health actions before the condition worsens, such as changing our diet and exercising more. Caregivers should also be prepared for patients’ behavioural changes to offer the most suitable care.” 

Through the ⁠“Catch Mild Cognitive Impairment Early: Act Now, Remember More” campaign, A. Menarini, CARiNG Pharmacy and ACT4Health hope to emphasise the importance of understanding and addressing MCI. The VCAT is now available free of charge at selected CARiNG Pharmacy outlets. For more details on test availability and locations, please visit the CARiNG Pharmacy official Facebook [https://www.facebook.com/caring2u?mibextid=ZbWKwL]. 

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RAISING A FINANCIAL-SAVVY GENERATION | “INSURELIT: EARN, SAVE AND PROTECT” SUN LIFE MALAYSIA BOARD GAME

 

Sun Life Malaysia, an insurance and takaful provider, today introduced a new financial literacy board game, “InsureLit: Earn, Save and Protect” which aims to enhance the financial and insurance literacy in Malaysian society, starting with children.

Developed in collaboration with Wealth of Life Children, a financial education group, this board game serves as a tool for parents to nurture financially savvy children from an early age. 

The initiative comes under the company’s InsureLit Campaign whose mission is to build a financially resilient nation by helping people to elevate their insurance and takaful knowledge and fostering positive financial habits.

Raymond Lew, CEO and President/Country Head of Sun Life Malaysia emphasised, “At Sun Life, we are committed to increase the financial security of our Clients and communities. We believe the best way to empower people is by improving their financial literacy and skills. Financial literacy is crucial for children as it lays the foundation for responsible financial management later in life.”

“Our goal with the board game is to make learning about financial literacy engaging, interactive, and fun for children. Through playing the game, we hope children will gain a better understanding of the concepts of Save, Earn and Protect, and financial planning in a relatable and accessible way,” Lew elaborated.

Fostering Insurance Literacy Through Play The InsureLit board game is designed to empower children aged 9 and above with essential principles of earning, saving, and protecting their money, all while instilling values of integrity. 

This game places a special emphasis on teaching about insurance and takaful protection which forms an essential part of financial health.

In this game, players embark on a financial adventure, navigating various financial challenges and dilemmas that mimic real-life scenarios in an interactive and fun way that is easy to understand. From earning, saving, and protecting to doing what’s right, the board game teaches children different ways to earn money, such as through chores, engaging in simple tasks, and saving money in the bank.

They will learn the importance of saving money for future needs and goals, and basic saving strategies like spending wisely and keeping emergency funds. 

The game also introduces the concept of risk management and strategies to protect savings from unexpected events such as theft, accidents, scams, or natural disasters. Additionally, it aims to develop ethical awareness and critical thinking skills as children navigate moral dilemmas and learn to make principled decisions that benefit themselves and their community.

“The concept of this game is inspired by real-life scenarios and experiences both in finance and life. We know that an interactive and engaging tool is needed to teach children about these financial concepts and the importance of making ethical decisions. Through the game, children can also learn about the consequences of the decisions they take during the game in a fun and enriching way,” shared Adeline Ten, Chief Nurturing Officer and Master Trainer of Wealth of Life Children.

The board game is available in two versions – Junior Edition (for players aged 9 and above) and Advanced Edition (for players aged 18 and above). The Junior Edition has also been adapted into a Mini Edition, available to the public to take home at InsureLit Roadshows taking place at two more locations across Malaysia at IOI City Mall Putrajaya (31st July - 4th August) and IOI Mall Puchong (18th - 22nd September).

Empowering Financial Literacy in Children Through Schools To promote financial education among young learners, Sun Life Malaysia is partnering with MyPerintis, a youth-driven non-profit organisation that shares a similar vision to youth empowerment, to make this board game accessible to children in 25 primary schools in the Klang Valley, starting July until December this year.

“Our collaboration with Sun Life Malaysia enables both organisations to combine our strengths and deliver a financial education programme that is targeted, and effectively educates and equips young minds with essential financial skills for a brighter future,” shared Dato’ Lawrence Low, Founding Chairman of MyPerintis.

For more information about Sun Life Malaysia’s InsureLit campaign, 

Website : https://www.sunlifemalaysia.com/campaigns/insurelit/

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World Chocolate Day Celebration | Let's Satisfy Your Sweet Tooth At Pavilion Bukit Jalil

 

Chocoholics Lovers!!! It’s a pleasure to welcome one of the sweetest days of the year – World Chocolate Day on 7 July 2024! 

On this special day, take your time to celebrate all kinds of chocolate, whether your tastes skew towards dark, white, or nutty.

To satisfy your chocolate curiosities, here are five facts you may not know about one of the earth’s oldest desserts and how you can celebrate this World Chocolate Day.

Chocolate goes back to 1500 B.C.

Chocolate is the one dessert that has truly withstood the test of time. Over 3,000 years ago in 1500 B.C., the Mayans and the Aztecs considered chocolate as a gift from God. The Aztecs, in particular, preferred to drink their chocolate and gave it to victorious warriors after battles. 

ROYCE’s chocolate offerings truly taps into pure, cacao flavours to satisfy a curious sweet tooth – think pistachio, caramel, and berries. Could we say, Mayan and Aztec approved? Paris Baguette honours the Aztec tradition of drinking their desserts with their signature sweet iced chocolate.

Of course, we’re happy to recommend Christine’s Bakery to fully indulge in your chocolate fantasies, where the newly-released ‘Choco-Bliss’ bagel resides. With this much sweetness, we think you’d be battle-ready in no time.  

Locations:

ROYCE’, Level 1 (Orange Zone)

Paris Baguette, Level 3 (Orange Zone)

Christine’s Bakery, Level 3 (Orange Zone)

Astronauts can bring chocolate up to space!

Even in space, astronauts do not miss out on the delights of chocolates, and are allowed to bring chocolates in their “bonus containers”. Unfortunately, their choices have to be space-safe, so most are unable to indulge in the chocolatey goodness of mixed, melted, and even grilled chocolate.

On the ground, we say thanks for our multitude of choices, such as the specialty King Waffle at Asuka Cafe. 

If you’re feeling a bit more cheeky (and want to be a little bit of a show-off to those NASA astronauts), toss a sprinkle of cinnamon sugar to your chocolate dip when you grab a quick bite at Street Churros. 

Looking for a place that would truly make an astronaut cry? With choices from chocolate beverages, ice-creams, and fondue, pay a visit to Molten Chocolate Cafe. Can’t get that on the moon, now, can you? 

Locations:

Asuka Cafe, Level 4 (Pink Zone)

Street Churros, Level 1 (Orange Zone)

Molten Chocolate Cafe, Level 5 (Pink Zone)

The largest chocolate bar is approximately 4,125 square feet

Let’s get one thing straight – we’d never encourage you to eat a 4,125ft chocolate bar all by yourself, even though it could be tempting. So, let’s head to the next best thing – the 4,000ft chocolate bar, all broken up into little, decadent pieces. 

If you’re looking for a little taste of heaven (but not too much!), stop by Chez Choux to pick up some of their chocolate eclair cream puffs. 

Or satisfy your taste buds with something a little bit more local, like a slice of Vanilla Mille Crepe’s Choco Pick Me Up crepe cake – though it’s nowhere near able to satisfy how many chocolates we’d actually want to eat, we think that you’d be just as happy. To add on to the theme of something small and satisfying, treat yourself to a packet of crispy chocolate gourmet popcorn from myEureka Snack. Trust us, it’s like 4,000ft of chocolate bars, all in little bite sized shapes! 

Locations:

Chez Choux, Level 1 (Orange Zone)

Vanilla Mille Crepe, Level 1 (Orange Zone)

myEureka Snack, Level 1 (Orange Zone)

The chocolate chip cookie was invented by accident!

To replicate the same crunchy, fudgy goodness that was created accidentally by bed and breakfast owner Ruth  Graves Wakefield in 1930, we recommend none other than Famous Amos, which houses a variety of cookie flavours (our favourite is the classic chocolate chip – also favoured by most of Ruth’s customers when they visited her bed and breakfast). 

Meanwhile, the Belgian chocolate chip cookies from Lavender are to die for, while Zus Coffee’s Dark Chocolate Zus Bites would be a healthier alternative.

Locations:

Famous Amos, Level 1 (Orange Zone)

Lavender, Level 1 (Orange Zone)

Zus Coffee, Level 1 (Pink Zone)

The trend of chocolate-topped ice cream started in the 1920s

Thank you to Harry Burt, the first man that’s ever topped the frozen goodness of ice cream into a warm chocolate mix. From the 1920s, the goodness of an ice cream sundae simply can’t be topped. If you’re looking for the same experience with frozen treats that was started nearly a century ago, make a pitstop at llaollao and enjoy their frozen yoghurt base, coated with rich chocolate syrup and a variety of toppings. 

On that same note, you can also enjoy Baskin Robbins’ famous Chocolate Overload ice cream for a mouthful of rich, fudgy goodness, and for a more affordable option, MIXUE’s ice cream menu is extensive enough, with just the right number of chocolate-based choices – like their classic chocolate sundae, or an indulgent cookie sundae.

Locations:

llaollao, Level 1 (Pink Zone)

Baskin Robbins, Level 3 (Orange Zone)

MIXUE, Level 5 (Orange Zone)

For more information on participating stores visit www.pavilion-bukitjalil.com, check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 8092 8833.

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