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Leading Japan’s Moist Diane Hair Care Brand For Asian



Moist Diane, Japan’s leading silicone-free haircare brand, has combined the wonders of nature and the powers of science to launch its new Perfect Beauty series, a renewal of their signature Argan Oil series. 

Since the launch of the range in September last year in Japan , a million bottles were sold in just ten days! A renewal of their signature Argan Oil series, the new mega launch comprises six shampoos and six treatment products that are enriched with Organic Moroccan Argan Oil and Customised Beauty Keratin to address different hair concerns of Asian women.


“We are pleased to have one of Japan’s most sellable brand in hair care available at Watsons. At Watsons, we constantly pay attention to the needs of our customers and one of the top concerns of our customers are getting the right hair care treatment. With a vast number of brands available to address hair care needs, it is important that our customers can differentiate which hair care brand would meet their specific needs. Moist Diane’s new Perfect Beauty range addresses the needs and requirements of Asian hair, where our environment tends to cause the build-up of sebum on our scalp, causing oily, dull, limp or less-than-beautiful hair. With the innovative formulation from Moist Diane which is not chemically harmful to the hair, our customers will be able to choose from a vast range six shampoos and six treatment products that suits their hair care needs. It is no doubt that when your hair looks good, it personifies inner confidence and we standby with Watsons motto of “Look Good, Feel Great”, said Caryn Loh, Managing Director of Watsons Malaysia.


The new Perfect Beauty series by Moist Diane consists of six shampoos and six treatment products that target different hair types and concerns of Asian women. Other than being silicone-free, the newly formulated series is colour-safe and sulphate-free (except Extra Fresh variant). In addition, all the products are enriched with the goodness of ECOCERT certified Organic Moroccan Argan Oil and customised with Beauty Keratin in an elegant and pretty pump packaging designed with the brand’s trademark diamond shaped pattern that resembles a luxurious fragrance bottle.

“We are grateful to be able to launch Moist Diane in Watsons. As we all know, Watsons is rated as Asia’s No. 1 Health and Beauty retailer, we have trusted and valued Watsons support for the brand. When we first launched Moist Diane Argan Oil Shampoo series back in 2015, our distribution in Watsons started at just 180 stores. As of today, we have expanded to more than 450 Watsons stores nationwide. I am excited to announce the new series of Moist Diane - the Perfect Beauty range, the renewal of the signature Moroccan Argan Oil series”, said Dexter Lee, President of Mandom Malaysia.


During the Moist Diane Perfect Beauty media launch event at the Forum, KL, the winner of “She Is Diane” was selected among social media influencers who had participated in the “search” where each influencer had to upload at least two Instagram postings of them participating in a positive passionate cause, for instance, volunteering in charitable, environmental and educational causes after they have used the new Perfect Beauty range by Moist Diane, within a time period of ten days. They were then required to share with their fans on what it meant to have ‘Perfect Beauty’ – beauty that is inside and out.


During the event the contestants had to introduce themselves to the panel of judges done in a catwalk style, holding a placard that represented their passion for their personal cause and also revealed the product from the Perfect Beauty range that they had used. The aim of the “She Is Diane” search was for inner beauty, strength and the free spirit that embodies the brand. The winner of the search will walk away with products worth RM2000, RM1000 and RM500 respectively for First, Second and Third Winner, while the rest of the contestants will receive consolation prizes worth of RM100 products each.


The event was launched by Dexter Lee, President of Mandom, Shinichi Takata, Senior Executive Director of Mandom, Tiger (Mr. Keigo Hishiya), Managing Director of Naturelab, Claire Shih, Overseas Marketing and Sales Director of Naturelab, Danny Hoh, Customer Director of Watsons Malaysia and Thoren Tan, Trading Director of Watsons Malaysia, with members of the media and the blogger community. A Moist Diane product information sharing session was also held as part of the event, where Tiger (Mr. Keigo Hishiya), gave his insights on Moist Diane products to the attendees.

The customized Beauty Keratin in each Shampoo and Treatment product, works in tandem with the Organic Moroccan Argan Oil, to render healthy and beautiful hair for every Asian lady:

Extra Damage Repair – Amino Keratin provides deep intensive repair to gaps and holes on the hair surface.


• Extra Volume and Scalp – Volumizing Keratin adds body to flat, limp hair and soothes sensitive scalp.
• Extra Moist and Shine – Platinum Keratin helps restore moisture and creates more surface area to reflect light and form a natural “angel ring” glow around the crown.


Extra Fresh and Hydrate – Feather Keratin leaves hair hydrated, light and airy.


Extra Smooth and Straight – Cuticle Keratin infuses moisture back into dry and coarse hair, tames frizzy hair and smoothes damaged hair cuticles.
Extra Vital – Vitalizing Keratin nourishes scalp and restores hair strength and vitality.


Moist Diane is exclusive available at selected Watsons stores nationwide. To ensure that all the ingredients used are of the best quality and give glowing results to users of the Moist Diane Perfect Beauty series, numerous rounds of stringent tests, such as Hair Damage Test, Hair Smoothness Test, Hair Lustre Test, Hair Manageability Test, User Satisfaction Test and Hair Strength & Elasticity Test, were conducted prior to its launch.

In addition to the Organic Moroccan Argan Oli and customised Beauty Keratin, the Moist Diane Perfect Beauty range is also powered by 3 key scientific features: Nano Repair Matrix – this sensor technology helps to detect damaged hair and allows the nano-sized Organic Argan Oil and Beauty Keratin capsules to be absorbed into layers of the hair, and in turn repairs and nourishes the hair structure;


Nano Repair EL – a unique ingredient that is activated by heat from the hair dryer. Once it detects the heat, the Nano Repair EL penetrates into the hair shaft to boost hair elasticity, radiance and resilience giving supple hair!


Moist Diane Original Gentle Cleansing Complex – this cleansing system gently cleanses and rejuvenates the hair without any burden. In addition, it helps to removes impurities and dirt from the hair and at the same time, providing care for the hair with its rich lather.

Japan's Moist Diane haircare products that designed and suitable for Asian hair.

Interested to know more about Moist Diane Malaysia,
Website : http://www.moist-diane.jp/en/
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So Worthy! Grab This Korean-Inspired Guardian Lucky Box At Guardian Stores Nationwide Today 11.11 !



Mouse mommy is feeling lucky to unbox this Guardian Lucky Box! It is a Full Range of New Botaneco Garden Camellia & Rice Oils Haircare and Body care range products! So Worthy!


Guardian Malaysia is debuting Korean-inspired Lucky Boxes nationwide this 11th of November to celebrate Singles Day, and in conjunction with the launch of Botaneco Garden’s new Camellia and Rice Oils hair and body care line.


Lucky boxes are popular in Korea, Japan and China where consumers pay a fixed amount, but receive 2 or even 3 times the value in curated products from a single brand, or a selection of products from one retailer, all beautifully packed in a box. Customers look forward to the launch of Lucky Boxes because they want more value and more surprises!


The Guardian Lucky Boxes will be available at all Guardian outlets, nationwide, priced at RM50, yet providing a minimum value of RM100 to a maximum value of RM150 of curated full-sized health and beauty products.

Singles Day, November 11 is the largest offline and online shopping day in the world, and was selected as an ideal launch date for Guardian’s first foray into Lucky Boxes. 


Among the most anticipated items in the Guardian Lucky Boxes are the new Botaneco Garden Camellia & Rice Oils range of nature-inspired shampoo, conditioner, hair oil, hair treatment, body wash, body lotion and hand cream. Not every box will have these products, so consumers who do get them are extremely lucky.

According to Marketing Director, Health And Beauty, South East Asia Guardian Health And Beauty Sdn Bhd , Cho Do Youn, Botaneco Garden’s extensive line-up of products, and devoted customer base make it an ideal Lucky Box range.

“Botaneco Garden has more than 50 SKUs, making it among the most extensive nature-inspired bath and body care ranges in Guardian. It is consistently a best sellers as it is developed for the hair and skin care needs of Asian consumers.  Made using eco-certified and organic ingredients, with formulations that are free from specific harmful chemicals and with packaging that can be recycled, it is environmentally friendly, too. As more Malaysians adopt eco-friendly lifestyle, Botaneco Garden products fit their lifestyles and their needs.”


“This is the first ever Lucky Box for Guardian Malaysia, and we are confident that with products from Botaneco Garden’s new range as an extra special  surprise in some boxes, consumers will be eager to at least double their value, and be among the first to try the new products from this range,” Mr Cho explained.

The new range is a unique formulation that combines 100% ECO-CERTIFIED organic Camellia seed oil from Japan, rich in Oleic Acid and organic Rice bran oil from India, rich in antioxidants to leave the hair and skin healthy[1].

The range includes shampoo, conditioner, hair oil and hair treatment that gently helps to improve the condition of damaged hair and increases hair strength[2]; and body wash, body lotion and hand cream that hydrates the skin which helps to promote smooth skin to give comfort and softness[3].

This four step hair care range is for damaged hair. Enriched with Plant Keratin, it helps to improve the condition of damaged hair and increases hair strength, reduce the formation of split ends and cuticle damage by smoothening the hair cuticle. As damaged hair can look dry, this range has Panthenol that helps to improve hair shine, and Vitamin E that helps to protect hair follicles from free radical damage.

It is formulation free from parabens, silicone, colorant, alcohol, mineral oil, petrolatum, DEA and lanolin so that users can be confident and assured in their choice of nature-led beauty solutions[4].

For best results use as a full regime. Start with shampoo and conditioner, with hair oil used on damp hair before blowing drying, and as a final step to smooth down flyaway. Hair treatment should be used once a week.

“The Botaneco Garden Organic Camellia & Rice Oils range is ideal for people with damaged hair such as split ends and cuticle damage, who wish to increase hair strength as it is developed to address these hair issues. It is gentle with an enchanting fragrance,” Mr Cho explained.

The Botaneco Garden Camellia & Rice Oils bath and body range is especially suited for those who desire smoother skin as the ingredients can help to deeply nourish, maintain a healthy skin tone, restore skin elasticity and provide hydration for smooth, soft and more comfort for skin.  It is available as body wash, body lotion and as hand cream.


It is enriched with Plant Keratin to assist in maintaining skin moisture content, and suppleness of skin[5]. The addition of Niacinamide contributes to a flawless, resilient and radiant skin.

It is recommended to use the full range starting with the body wash that is formulated free from paraben and soap, followed by the body lotion, that is formulated free from petrolatum to nourish and smoothen your skin.  In addition, the hand cream is formulated free from alcohol formulated and non-sticky to gently moisturize and smoothen skin.

“The Botaneco Garden Lucky Box launch is an ideal time to get lucky with the damaged hair and skin smoothening products you need, at multiple times the value. Get it for yourself, or as gifts. It comes in a minimalist box that can be reused. Head to Guardian and get lucky!” Mr Cho said.


Products in the Botaneco Garden Camellia and Rice Oils range retail for RM20.70 each for the damage repair hair shampoo (500ml) and hair conditioner (500ml), RM19.60 for the hair oil (95ml) and RM16.50 for the hair treatment(225ml). For the smoothening body range the body wash (500ml) retails for RM20.70, the body lotion (400ml) is RM16.90 while the hand cream (60g) is RM9.80. Products are available at Guardian stores and the Guardian e-store nationwide.


The Guardian Lucky boxes will be available at nationwide on Singles Day 11/11/2019. Stocks are limited, so head over early to get lucky!

Interested to get more information about Botaneco Garden,




[1] http://www.botanecogarden.com/en-hk/product/organic-camellia-rice-oils-damage-repair-conditioner/
[2] http://www.botanecogarden.com/en-hk/product/organic-camellia-rice-oils-damage-repair-shampoo/
[3] http://www.botanecogarden.com/en-hk/product/organic-camellia-rice-oils-smoothening-body-wash/
[4] http://www.botanecogarden.com/en-hk/who-are-we/
[5] http://www.botanecogarden.com/en-hk/product/organic-camellia-rice-oils-smoothening-body-wash/


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