Children Found Surprise In Cadbury Dairy Milk In Lickables With Love!

The joy of giving just got a lot sweeter! Cadbury Dairy Milk Malaysia, the world’s best-selling confectionary brand under Mondelēz International (Mondelez), today launched Cadbury Dairy Milk  in Lickables – a new and unique chocolate treat. 

[L-R] Nisha Nair (Mondelēz International Brand Manager of Chocolate), Vikram Karwal (Mondelēz International Associate Director of Southeast Asia, Chocolate) 
and Nikhil Nicholas, (Mondelēz Malaysia Chocolates Category Manager)
It’s no secret that the love parents feel for their children is often described as incomparable to any other kind of love. Parents always want the best for their young ones, and this includes presenting their children with the best reward they can find. 

With this in mind, the confectionary conglomerate developed Cadbury Dairy Milk in Lickables, a delectable treat made with love aimed at cultivating the parent to child bond.  So thoughful of Cadbury Lickables that understand parents and children needs!

Mouse mommy always spend quality time with kids MR and baby MH by having activities together. We are joining a food art workshop conducted by Samantha Lee to create a space ship rocket according to our imagination and creativities via bread, cheese and fruits.

Mouse mommy was cutting the bread in triangle shape to form the rocket and fruit in multiple shapes. MR was put the cucumber slice as rocket base, his favourite kiwi fruit as rocket body and orange as the rocket head. MR wants a sunny day and decorate with lemon pieces. 

At last, we garnished with cheese cut into ‘love’ shape and ‘star’ shape. This is our masterpiece of MR space ship rocket! The mom-son bonding moments that we experience will be stay in our unforgettable memory!

By explore, experiment and experience together with family and kids, create a strong bonding family relationship and cultivate children become a better person in character and value. Children is our future leader!

Sporting the quintessential bright purple Cadbury packaging, the product comes in a unique UFO-shaped container that will spark anyone’s curiosity to uncover what’s inside. Curious!

Mouse mommy loves the cool space ship design of the Cadbury Lickables, the seal was very good. After MR and baby MH finished the Cadbury Lickables, mouse mommy can wash it and reused as snacks or ‘kurma’ container for my kids to enjoy their snacks during break time. Good to use as ‘kurma’ storage kit for adults and kids during Ramadan too.

While one half contains the delicious treat oozing with Cadbury Dairy Milk’s mousse-like chocolate combined with the goodness of wheat crispies and the crunchiness of Oreo cookie bits, the other half opens up to another surprising treat featuring a Pokémon character toy. Cadbury Dairy Milk in Lickables debuts with more than 25 Pokémon toys to be collected. 

MR has collected for 5 Pokemon toys, going to 21 Pokemon to go! The Pokemon toys were so cute and can use it as whistle and stamp.

Besides the Pokemon whistles toys, Pokemon cards, Pokemon speedy spinner, Pokemon keychain, Pokemon colourful bag tags and Pokemon pencil toppers might be found in every Cadbury Lickables!      

Speaking at the launch of Cadbury Dairy Milk in Lickables, Vikram Karwal, Mondelēz International Associate Director of Southeast Asia, Chocolate said, “For the very first time, Malaysians can now enjoy Cadbury Dairy Milk in a creamy format that goes well with a crunchy texture. The delicious taste of Cadbury Dairy Milk along with the collectibles are sure to delight many consumers especially parents who want to delight their children with a special treat. Adults too get to regain their sense of childlike wonder with nostalgic and memorable toy characters such as Pokémon. This coincides with the theme of the Cadbury Dairy Milk in Lickables campaign, #CadburyWithLove where we aim to encourage everyone to share moments of love with each other.”

First launched in India in March 2017, the innovative chocolate offering has made its long-awaited arrival to the Malaysian chocolate scene. As a leading growth driver in the chocolates category, Cadbury Dairy Milk in Lickables is part of Mondelēz’s effort to progressively innovate and keep bringing exciting formats and unique taste experiences that will continuously delight Cadbury’s customers.

Our ambition is to continue being an iconic and well-loved brand for Malaysians. We are optimistic that Cadbury Dairy Milk in Lickables will drive a sustained growth for our business in Malaysia. As a category leader we see limitless opportunities with this breakthrough product which has already become a huge success for Cadbury Dairy Milk in other markets and judging from our consumer research and feedback, we are sure that Malaysian consumers will love it as well,” continued Vikram.

The new Cadbury Dairy Milk in Lickables is now available in major Hypermarkets and Supermarkets, nationwide with a selling price of RM4.20 for 20g. Thanks Cadbury! We love the Cadbury Lickables so much! Yum…yum… More photos can click here to view Album 1 | Album 2

For more information on Cadbury Dairy Milk in Lickables,

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