Watsons
kicked off its 2018 Ramadan and Aidilfitri campaign by calling upon Malaysians
to propagate a do-good culture by sharing acts of kindness. With the #MisiIkhlasAidilfitri
campaign, Watsons aims to spread positivity and shine a light on the kind and
sincere acts performed by Malaysians every day. At the same time, the campaign
will drive contributions from Watsons Malaysia to the Pusat Jagaan Dan
Pendidikan Warga Emas Darul Insyirah home with every use of the hashtags #MisiIkhlasAidilfitri
and #WatsonsMalaysia.
The
#MisiIkhlasAidilfitri campaign, which runs from 15 May to 2 July 2018, calls
upon Malaysians to share acts of kindness that they encounter or hear about, on
Facebook or Instagram, using the hashtags #MisiIkhlasAidilfitri and
#WatsonsMalaysia. With each use of the hashtags, Watsons Malaysia will donate
200 points (equivalent to RM1) to Pusat Jagaan Dan Pendidikan Warga Emas Darul
Insyirah, which will enable the organisation to purchase products from Watsons,
from toiletries to medicines and vitamins, for the needs of the old folks
residing in the home.
"During Ramadan,
the holiest month in the Islamic calendar, it is a time of spiritual improvement
and performing good deeds for Muslims. With the #MisiIkhlasAidilfitri campaign,
we want to appreciate the good deeds of our fellow Malaysians on social media and
to spread positivity. By shining a light on these kind and sincere acts, we
want to spread the joy of doing good and bring people together in a world that
has become increasingly fragmented,” said Caryn Loh, General Manager and
Country Head of Watsons Malaysia.
Loh
said these good deeds range from simple acts that can brighten the day, such as
smiling and greeting the people you encounter, adopting a pet from a charity or
opening the door for someone, or acts that have a much bigger impact. Watsons
Malaysia will also be highlighting extraordinary
acts of kindness on their social media channels, such as the man who sold his
Proton Iswara to a single mother for 10 sen and the Malaysians who came
together to help following a major accident in Ipoh.
#MisiIkhlasAidilfitri is a first of its kind effort by Watsons Malaysia that brings together Malaysians to participate in the spirit of this holy month. “Our campaign is all about demonstrating that no person, message or story is too small to make a difference. Through the campaign, we are asking people to share social media messages that inform, inspire and create awareness that can bring about social change or perhaps just uplift all of us, when we read about the kindness and goodness of our fellow Malaysians. This Ramadan, we want Malaysians to feel great, besides also looking good with Watsons Malaysia,” Loh added.
I had done my part! Let's support this Good Cause by using our Facebook OR Instagram to post a photo with Hashtags #MisiIkhlasAidilfitri and #WatsonsMalaysia . Salam Ramadan!
Interested to know more about Watsons Malaysia,
Website: www.watsons.com.my
Facebook : www.facebook.com/watsonsmalaysia
Instagram : https://www.instagram.com/watsonsmy/
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