Dive into the rich Thai culture, food and a plethora of offerings at the upcoming ‘Sabai Sabai Thai Food Festival 2018’. Jointly organized by the Department of International Trade Promotion, Ministry of Commerce of Thailand (DITP), HeroMarket and HPG Marketing (M) Sdn Bhd, the festival will take place at all 24 HERO Market outlets from 3 – 5 August. 2018.
Sabai Sabai, which literally
translates to being happy, relaxed or comfortable, perfectly embodies the Thai
culture and lifestyle. The festival takes on this theme and features a wide
range of Thai food products and snacks brought to Malaysia in selected Hero Market
stores. There will also be special-priced offers for selected Thai products.
Ms Patcha Wutipanof the Department of International Trade Promotion, Ministry of Commerce of Thailand said, “This is the first ‘Sabai Sabai Thai Food Festival’ organized with Hero Market and we expect more than 70,000 people throughout the festival period. Over the past few years, we have observed an increasing demand in quality Thai products from Malaysian consumers.”
“We chose HeroMarket as a partner for this joint promotion
because of their enthusiasm and constant support. Additionally, we share the
same vision for Malaysian consumers to continue to have more choices of good
quality products that Thailand,” Patcha added.
“We are excited to be part of the ‘Sabai Sabai Thai Food Festival 2018 as we promote Thailand products and culture with our customers. We are heartened to be working together with Department of International Trade Promotion, Ministry of Commerce of Thailand for this initiative and look forward to similar collaborations in the future,” said Francis Teng, Director of HeroMarket.
During the festival, a range of new products will be
launched in Malaysia. These include innovative fruit snacks from J Fruit,
famous Thai confectionery brand– HACKS, Japanese rice crackers - Doca, fried
shrimp and crab chips - Manora, Pocky choco sticks, crispy fish snacks – ‘Madam
Fish’, rice crisps – Tawan, roasted peanuts snacks – Otori, sweet tamarind from
Tamarind House as well as snacks and beverages from international brands that
are produced in Thailand such as Schweppes +C Lemon Flavour Soft Drink, Malee 100%
juices, Birdy 3-in-1 coffee, Hales Blue Boy Syrup and many, many more. Malaysian
consumers can also get special priced offers from existing brands ranging from
confectioneries and beverages.
According to Mr Soh Vleong, Managing Director of HPG
Marketing, “We have been bringing in Thai products since we started operations
about seven years ago. Thai products do well in Malaysia as Malaysians are
taken up with their unique people’s culture, innovative products and accepted
taste offering which are undeniable. Being a part of the ‘Sabai Sabai Thai Food Festival 2018’
has given us an opportunity to partner with DITP, and we look forward to this
collaboration. We hope, in time, this will pave the way to increase the demand
of Thai products for Malaysians.”
“Thailand is one of our closest neighbors and Malaysians are constantly visiting the nation for business or pleasure, many buying Thai products during their travels. While we have a good range of Thai products on our shelves, as a partner of the ‘Sabai Sabai Thai Festival 2018, we will be offer more to our customers who crave the variety of Thai products,” said Sharon Hew, Marketing Manager of HeroMarket.
Apart from the in-store promotions, two major outlets will
feature special activities in conjunction with the ‘Sabai Sabai Thai Food Festival
2018’. The opening ceremony will be held at Berjaya Times Square and
will be officiated by H.E. Narong Sasitorn, Ambassador of Thailand to Malaysia.
From 3 – 5 August 2018, there will be Thai cultural performances and workshops
that will showcase Thailand’s exquisite blend of culture and heritage.
Separately, from 16 – 18 August 2018 consumers can visit Desa Tebrau Johor
Bahru and enjoy more Thai cultural performances alongside a Thai food festival
and international bazaar. Consumers who spend more RM30 at HeroMarket Desa Tebrau
will receive a free 15-minute Thai massage courtesy of Thai Odyssey.
During the ‘Sabai Sabai Thai Food Festival 2018, for every RM5 purchase of Thai products at the HeroMarket outlets from 3rd to 31st of August 2018, consumers are eligible to participate in a lucky draw to win exciting prizes. The first prize winner will receive two return flight tickets to Phuket with accommodation for a 4-Day-3Night stay while the second prize winner stands a chance to win two return flight tickets to Hua Hin, with accommodation for a 3-Day-2Night stay. The third prize winner will receive a hamper worth RM500, fourth prize: a hamper worth RM300 and fifth prize: a hamper worth RM200.
So much fun and happening at Sabai Sabai Thai Food Festival
2018! Wanna drop by again to shop especially the crab chips – Manora, requested
by MR and MH!
Interested to know more about ‘Sabai Sabai Thai Food Festival 2018’,
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