“Our customers throughout the country, including those who prefer to buy online, can enjoy these affordable prices and great value, every day for the rest of the year. We believe our customers will appreciate this form of support in this highly uncertain environment,” he added.
Lauridsen said the selection of products is based on Guardian’s research on customer buying behaviour and preferences. It reflects what they buy most often, such as Dove and Pantene shampoo, Darlie toothpaste and Panadal Actifast.
Reflecting the findings of the research, and given the current deep concerns over healthcare, a total of 35% of the items are health essentials, carefully selected to make them even more affordable.
In the current climate, Guardian observed a growth in demand for Guardian’s own brand products because of its attractive price range and trusted quality. As such prices of all Guardian Brand products have also been lowered and locked in this initiative.
Lauridsen said: “Our investment in this initiative is in line with Guardian’s commitment in putting our customers at the heart of everything that we do, listening to their needs as the trusted leading pharmacy, health and beauty destination in Malaysia.
“Our initiative goes beyond just great prices. We have worked hard and have become the trusted experts in community health, supported by a large team of pharmacists. Guardian remains a dedicated long-term partner to improving the health and well-being of all our customers,” Lauridsen added.
For more details on Guardian’s Low Prices Locked initiative,
Website : www.guardian.com.my
Facebook : https://www.facebook.com/Guardianmy
Instagram : https://www.instagram.com/guardianmy/
Guardian Shopee Official Store
: https://shopee.com.my/guardian.os
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