Fernleaf Launches Nationwide Campaign to Celebrate Generations of Malaysian Families

 

Fernleaf, Malaysia’s No.1 Family Milk Powder Brand^*, is celebrating generations of Malaysians who have grown up with its trusted dairy goodness through its nationwide heritage campaign, “Kebaikan Nutrisi Untuk Setiap Generasi.” Running until 30 November 2025, the campaign reinforces Fernleaf’s long standing commitment to the natural goodness of New Zealand dairy and its role in nourishing families - past, present, and future. 

“For more than 40 years, Fernleaf has been a trusted companion in Malaysian family life - from the breakfast tables to the everyday school lunchboxes. This campaign is our way of celebrating that journey, and more importantly, the real stories of families who have grown up with Fernleaf, passing down the same trusted goodness from one generation to the next. Our consumers’ enduring trust has made Fernleaf the top-of-mind choice for generations. We hope to continue growing with Malaysians, nurturing the next generation with the same care, trust, and goodness that has been part of their lives for decades,” said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore.

 

Malaysians can look forward to a line-up of exciting activities designed to bring families together and create lasting memories. This includes Fernleaf Milk Truck, Citarasa Malaysia Bersama Fernleaf roadshows, and the heartwarming “Disayangi Setiap Generasi” video series, as well as the Buy & Win contest that offers golden prizes and the limited-edition Fernleaf vintage cooler bag in the iconic Fernleaf tin design. Each initiative reinforces Fernleaf’s role in Malaysian homes nationwide, reminding families that while times may change, the goodness of Fernleaf remains constant, nourishing every member of the family for generations.

  

Classic Malaysian Drinks on The Fernleaf Milk Truck 

From 1 September to 31 October 2025, catch the Fernleaf Milk Truck as it travels nationwide, bringing a taste of Malaysia’s favourite classic drinks! Enjoy free, freshly made Teh Tarik, Sirap Bandung, and Iced Chocolate Milk, all crafted with Fernleaf Full Cream and Family Chocolate Milk Powders. Consumers can also explore these beloved recipes and collect limited-edition Fernleaf vintage fridge magnets and plushies tote bag that are available in 5 and 3 unique designs respectively!

  

By featuring these well-loved local beverages, the campaign not only highlights the versatility of Fernleaf products but also brings families together to enjoy timeless flavours, creating joyful memories.

 

“Disayangi Setiap Generasi” Video Series Fernleaf has released a heartwarming video series titled “Fernleaf: Disayangi Setiap Generasi,” celebrating the unbreakable bonds of family and the brand’s trusted presence across generations.

 

Inspired by real Malaysian families, the series feature three videos starring Ayu, Angie, and Sri Devi, who share their personal stories of raising children, reflecting both generational contrasts with their own parents and the everyday joys of family life. Through these stories, Fernleaf highlights how quality dairy goodness continues to bring families together - across ethnic groups and communities, in the past and present. 

 

Citarasa Malaysia Bersama Fernleaf Roadshow

The campaign also features the Citarasa Malaysia Bersama Fernleaf roadshow, taking place nationwide from 1 September to 31 October 2025. This roadshow offers Malaysians the opportunity to:

·      Enjoy FREE samples of Malaysian classic drinks – Teh Tarik, Sirap Bandung, and Iced Chocolate Milk made with Fernleaf Full Cream and Family Chocolate Milk Powder;

·       Take part in a fun plinko game and walk away with a limited-edition Fernleaf vintage fridge magnet for FREE!

·       Redeem an exclusive Fernleaf plushie tote bag; and

·       Join the Buy & Win contest for a chance to win gold bar and limited-edition vintage cooler bag.

 Buy & Win Nationwide Contest

Fernleaf is rewarding its loyal fans with the Buy & Win contest, which offers Malaysians a chance to bring home truly irresistible prizes! From 1 September to 30 November 2025, simply purchase RM20 or more of Fernleaf products in a single receipt for a shot at winning a 999.9 gold bar or a limited-edition Fernleaf Vintage Cooler Bag. 

It’s Fernleaf’s way of saying thank you, turn your everyday purchases into extraordinary rewards! 

Beyond prizes and promotions, Fernleaf continues to give back to Malaysians in meaningful ways. During Merdeka Day, the brand proudly contributed RM200,000 worth of milk, serving parade-participants close to 19,000 cups for free. This gesture reinforces Fernleaf’s long-standing commitment to nourishing Malaysians across generations.

 

Don’t miss out on this fun campaign! Discover more about Fernleaf’s “Kebaikan Nutrisi Untuk Setiap Generasi” and its exciting activities, and find out how you can join in by visiting Fernleaf’s Facebook (@Fernleaf Malaysia), Instagram (@fernleaf_malaysia), TikTok (@fernleafmy), or their website at https://www.fernleaf.com.my/en.html 

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