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From Seoul to Your Bowl | Mi Sedaap Gives you a Bolder, Hotter, More Flavorful Experience

 

Noodle lovers, get ready! Mi Sedaap is bringing Korea to YOU!


The Korean Spicy Chicken Ramen are BACK—bolder and more satisfying than ever before! With a fresh new look, you will be craving them from the very first glance. Think premium ingredients bursting with authentic, fiery Korean flavors. 


But wait, there’s more! Mi Sedaap is turning up the heat with a new dynamic TV commercial—a feast for the eyes that will leave you craving that first bite!


More than just a makeover, this is a true upgrade in quality. The new packaging reflects Mi Sedaap’s commitment to innovation and excellence, while the noodles themselves have been refined to perfection. 

Made with premium Australian and Canadian wheat flour, they boast a thicker, springier texture—perfect for absorbing the rich, spicy sauce. Infused with fresh chili and high-quality spices, these noodles deliver bold, authentic flavors while allowing Malaysians to customize the spice level to their preference.

Whether you enjoy a gentle warmth or a fiery spice kick, Mi Sedaap Korean Spicy Chicken Ramen promises a flavorful and satisfying experience in every bite. 


Ng Hock Guan, Country Manager shared “Mi Sedaap’s Korean Spicy Chicken range is a truly authentic yet accessible culinary experience for Malaysians. With the growing influence of Korean culture – whether it’s K-Dramas, K-pop or K-food – we understand the deep connection Malaysians have with all things Korean. This product is our way of bridging that passion by delivering an authentic taste of Korea, crafted to suit local palates with an ASEAN twist.”


He further emphasized, “We are not just offering noodles; we’re bringing a piece of Korea to every household. This launch represents our commitment to innovation and quality, using premium ingredients that meet global standards. At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers.”

A Fresh Face for a Fresh Look
Turning up the heat even further is none other than Ahn Hyo Seop—the dashing actor, K-Drama superstar, and global heartthrob—who joins Mi Sedaap as the official brand ambassador! With his signature charm and energy, he dives headfirst into the spicy goodness of Mi Sedaap Korean Spicy Chicken Ramen in the latest TV commercial.


In the commercial, Ahn Hyo Seop savors every fiery bite, delivering his verdict with undeniable
excitement: these noodles "truly taste like Korea!" Get ready for a flavor-packed adventure because Ahn Hyo Seop is inviting YOU to experience the thrill of authentic Korean spice.

1 Million Cup Giveaway: A Bold Promise to Malaysia!
Great flavors have the power to bring people together—creating moments of joy, warmth, and connection. And that’s exactly what Mi Sedaap is on a mission to do: spread the joy of authentic Korean flavors to every corner of Malaysia.

To celebrate this launch, Mi Sedaap is rolling out a 1 Million Cup Giveaway, ensuring that lucky Malaysians will get to experience the bold, unforgettable, and addictive flavors of Mi Sedaap noodles. Whether you are a K-Drama devotee, a K-Food fanatic, or simply someone who appreciates a good plate of noodles, this is your golden ticket to taste the difference.

And that’s not all—Mi Sedaap is hitting the streets! With roving trucks and vending machines, getting a free cup of deliciousness has never been easier. 

Starting with 10 vending machines in Klang Valley, plans are already in place to expand to 20 locations by the end of the year. 

From universities to office hotspots, the taste of Korea is coming straight to you!

Special Deals for Fans
Starting now, shoppers can grab an exclusive 5+1 promo pack at participating stores nationwide.

Stock up and slurp away without breaking the bank!


The festivities kick off with a six-day launch extravaganza at Sunway Pyramid (LG, Orange Concourse) from 11 February to 16 February. Get ready for interactive games, score exclusive giveaways, and put your taste buds to the test with spicy challenges that will separate the heat seekers from the mild-mannered.


More than anything, this launch is a celebration of togetherness, great food, and the belief that the best moments in life are meant to be shared. Stay tuned for more updates, events, and spicy surprises by following Mi Sedaap on Facebook, Instagram and TikTok!

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