AEON MOONCAKE FESTIVAL | "YOU COMPLETE MY MID-AUTUMN FESTIVAL 2024” FOCUSES ON FAMILY GATHERINGS WITH A LUXURIOUS SELECTION OF 200+ MOONCAKES

As the Mid-Autumn Festival approaches, AEON is excited to welcome this cherished occasion with the theme "You Complete My Mid- Autumn Festival 2024," placing an emphasis on the warmth and unity of family gatherings.

AEON’s offering of over 200 mooncake varieties ensures that every family’s celebration is made complete with their favorite treats.

Building on last year's success, which earned AEON a place in the Malaysia Book of Records for the largest variety of mooncakes, this year’s selection continues to expand, offering an even more impressive array to delight families.

At today's launch event held at AEON Mall Cheras Selatan, the AEON Members’ Choice Awards 2024 was also unveiled, celebrating the top five mooncake categories, chosen by AEON members themselves.

This theme perfectly aligns with the festival's focus on togetherness, where families reunite under the full moon, sharing memories, stories, and mooncakes in a tradition passed down through generations.

Low Ngai Yuen, AEON’s Chief Merchandise and Marketing Officer, emphasized the essence of family during this festival, stating, "The Mid-Autumn Festival is all about coming together, and our extensive collection of over 200 mooncake varieties is a reflection of that spirit. Mooncakes are more than a dessert—they symbolize the joy of reunion and the love shared among families. This year’s selection brings families closer together, creating the perfect setting for bonding and celebration."

AEON members actively participate in shaping the future of mooncake trends by voting for their favorite mooncakes in the AEON Members’ Choice Awards. "Our members' votes are invaluable in helping us decide on the next mooncake trend. This direct engagement ensures that our offerings resonate with what our customers love and expect," Low Ngai Yuen added.

The "You Complete My Mid-Autumn Festival 2024" campaign also highlights AEON’s commitment to innovation and quality, presenting mooncakes that not only adhere to tradition but also push the boundaries of flavor and creativity.

"Our collaboration with suppliers has allowed us to present unique flavors that enhance the festive experience. These mooncakes are designed to bring families and friends together, enriching the tradition and making every gathering special," Low Ngai Yuen added.

The AEON Members’ Choice Awards 2024 recognized the following mooncakes for their outstanding qualities, further enhancing the celebration of family togetherness:

Most Popular Mooncake

Celebrating the best-selling mooncake that connects people through its delightful taste and nostalgic memories.

Winner: BAKER’S COTTAGE, WHITE LOTUS SINGLE YOLK

Most Innovative Mooncake Flavor

Honoring mooncakes that push the boundaries with bold and adventurous flavors.

Winner: KAM LUN TAI, AVOCADO MOONCAKE

Best Snow Skin Mooncake

Recognizing the softest and most melt-in-the-mouth snow skin mooncake.

Winner: DURIA, 3D BLACKTHORN MUSANG KING SNOWY SKIN MOONCAKE

Best Mooncake Packaging

Acknowledging the most beautifully crafted packaging, perfect for gifting and sharing with loved ones.

Winner: CASAHANA, REVERIE LANTERN GIFT SET

Most Preferred Mooncake Brand

Awarded to the brand that has captured the hearts of AEON Members for its exceptional quality, tradition, and taste.

Winner: OVERSEA

This Mid-Autumn Festival, AEON invites everyone to come together with family and friends, sharing moments of joy, reflection, and tradition under the full moon with a delicious selection of mooncakes that complete the celebration.