168 Park Mall officially kicked off the Lunar New Year today with the grand launch of its retro-themed campaign, "The Horse Premier." The event served as a double celebration, marking both the arrival of the Year of the Horse and the mall's "Rasa One-derful" 1st Anniversary.
The festivities began with high-energy crowd engagement, featuring CNY trivia where shoppers vied for festive prizes. The atmosphere reached its peak as the community gathered to witness the official opening ceremony led by Mr. Edward Lum, CEO of 168 Park Mall.
To officially ignite the celebrations, Mr. Lum performed a Grand Launch Gimmick, striking ceremonial drums that triggered a spectacular stage lighting display, followed by a high-octane 20-minute Lion Dance performance.
A special cultural highlight of the launch featured a guest appearance by Mr. Adam Ng from The Federation of Calligraphy Society Malaysia. Mr. Ng took to the stage to promote and highlight the rich tradition of Chunlian (Spring Festival couplets), emphasizing its role in bringing blessings and prosperity to homes. To further honor this tradition, the association sponsored and giveaway of 300 exclusive Chunlian sets, allowing shoppers to take home a piece of authentic Malaysian calligraphy heritage.
A major highlight of the evening was the
"Rasa One-derful" Ist Anniversary Live Draw, including an LG 65-inch
4K Smart TV and a Dyson Supersonic Hair Dryer—were awarded to loyal shoppers.
Beyond the launch event, 168 Park Mall has lined up a series of exciting activities every weekend from 24 January to 25 February 2026.
Shoppers can immerse themselves in the festive atmosphere while
enjoying mall-wide entertainment and exclusive rewards:
CNY Gold Giveaway: Shoppers who locate
hidden Gold Bars and Yuanbaos within the mall decor can guess the total number
to win actual gold prizes.
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