So
colourful and cute Tokidoki! Guardian Malaysia continues to excite and reward
its customers by collaborating with the internationally recognised and iconic
lifestyle brand tokidoki and launching its Guardian Exclusive tokidoki Travel
Series at discounted prices beginning 31 October until 31 December 2019 in
all Guardian stores.
DY
Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health
And Beauty Sdn Bhd said; “We are extremely excited to have this collaboration
with tokidoki, a brand that has achieved a global cult-like following with its
colourful, eye-catching, larger-than-life characters and art-form created and
designed by co-founder and Chief Creative Officer Simone Legno.”
“With
this promotion, our customers can purchase these beautiful limited-edition
Guardian tokidoki travel bags at more than an incredible 70% discount.” “As a
global brand, tokidoki has collaborated with world class brands such as Karl
Lagerfeld, the Guggenheim Museum, LeSportsac, Onitsuka Tiger, Marvel, Hello
Kitty, Fujitsu, Levi's, Xbox, Barbie, Canon and many others.”
“Therefore
Guardian is especially honoured when Simone Legno created the art on 3limited
edition travel bags which we call the Guardian Exclusive tokidoki Travel
Series. If you look carefully, you will see that the designs are incorporated
with health and beauty item elements with the tokidoki characters. You can see
some items, for example, like lipstick and nail polish which you can buy at
Guardian and you will also see an Orange Store included which represents
Guardian stores.”
“We
believe that this Guardian Exclusive tokidoki Travel Series will be a hit with
our customers because travel is a key part of our modern lifestyle.
Our customers’
value experiences that money can’t buy, and travel is one of the best ways to
get these experiences. Hence the boom we are seeing in the travel industry
currently and what better timing to have this promotion with the year-end
Christmas and New Year holidays coming up,” Cho added.
In
a special video recorded for this launch, Simone Legno said he was proud to
have collaborated with Guardian Malaysia, Malaysia’s leading pharmacy, health
and beauty retail chain on this impactful initiative and hoped that these
travel bags will inspire a whole new tribe of tokidoki travellers.
Simone
said: “Travelling to me is a very important part of the modern lifestyle. To me
travelling inspires me and opens my mind to different cultures and people of
the world and gets my creativity going. tokidoki and travelling are synonymous
with each other.”
“tokidoki
which means ‘sometimes’ in Japanese, signifies waiting for that moment that can
change one’s destiny, that can happen in one’s life by chance or by meeting a
new person.”
“And
travelling can allow that moment to happen,” Simone concluded.
The Guardian Exclusive tokidoki Travel Series contains a Tote Bag, Backpack and
a
20 inch Luggage.
They are available at a discounted price of ;
•
Tote Bag RM80 (Purchase with purchase) RSP* RM280
• Backpack RM100 (Purchase with purchase) RSP* RM440
• Luggage RM170 (Purchase with purchase) RSP* RM600
* RSP = Regular Selling Price
To
qualify to buy these travel bags at these discounted prices, Guardian customers
only need to spend RM30 and above with participating brands in a single receipt
or RM50 and above without participating brands in a single receipt.
As
the Guardian Exclusive tokidoki Travel Series are limited-edition,
purchases are on a first-come, first-served basis.
Mouse mommy is ready to depart! See you!
