Dettol Malaysia proudly launches apublic awareness campaign
entitledPurpose Programme
2022 with support and in partnership with the Ministry of Education, targeting
100,000 school children between the ages of seven to nine.
Falling under the
brand’s, Hidup Sihat, Malaysia Hebat initiative, the school programme will
be rolled-out in over 400 primary schools across Malaysia from 17 January 2022 with
an aim to educate those from standard one to standard three adopt and retain
healthy hygiene habits from a young age.
In today's world, where pollution levels are
rising and numerous diseases emerging, it is imperative to begin teaching
children proper hand washing techniques at an early age to encourage a lifelong
habit. To build better hygiene practices and uplift health standards, Dettol, through
this educational awareness initiative, aims to ingrain regular handwashing practices
into a child’s daily life, which is one of the best ways to remove germs, and
prevent the spread of germs to others.
According to Dr. Steven KW Chow, President of
The Federation of Private Medical Practitioners' Associations, Malaysia
(FPMPAM) and Chairman for FPMPAM/Dettol Public Education partnership program,
“It is very important that inculcating proper hand washing and keeping good
hygiene become part and parcel of routine training for all school children.
Early childhood is a formative period during
which healthy habits are developed, including good hygiene practices. The Dettol
Purpose Programme, which has been constructed to drive behaviour change and
create lasting hygiene habits is looking to run a series of educational
sessions that targets the cognitive developmental stage of children on
increasing their knowledge and promoting hand hygiene practices. Creative
activities have been planned for the illustration of hand hygiene concepts in
terms of “the right time”, “the right steps”, and “the right duration”.
“Children are powerful agents of change who use
their powers of persuasion to take messages back to their parents and wider
communities. With the right support and interventions, we can significantly
boost child development, helping them to grow, learn and foster daily practices
that we hope will translate into permanent habitual change. This is why it is
so important that we begin the nurturing and education process in the early
stages of life where healthy habits are adopted, and hand hygiene practice becomes
second nature,” said Gonzalo Balcazar, Regional General Manager of Reckitt
Malaysia, Singapore and Vietnam.
Under this initiative, Dettol will be
introducing Hygiene Quest, a range of curriculum modules that use short,
animated episodes, comics, lesson plans and activities centered around the
adventures of four hero characters to deliver learning objectives. The
comprehensive course has been developed by leading global educational partners
with a measurement framework in place for maximum impact.
DDr. Say Shazril has also been
engaged as an ambassador to help educate a wider audience on the importance of
good hygiene practices and stand as advocate to the children.
“I am thrilled that a programme
like this is finally being rolled-out in schools, more importantly, at the
primary school level. Learning simple life-long habits like good hand hygiene
will benefit these children not just today, but into adulthood and future
generations. It is a pleasure to be working with Dettol on this initiative and
my hope is that we exceed the 100,000 children target so that more kids are
exposed to the importance of keeping their hands clean at all times,” stated
Dr. Say.
“At Dettol, our purpose is to protect and
nurture in the relentless pursuit of a cleaner, healthier world. Via
partnerships with the Ministry of Education such as these, we live our mission
to help protect people of all ages, especially children, from germs by
highlighting the necessity of healthy habits. As a leader in germ protection,
we strongly believe that through this programme, we will be able to help
safeguard the health of families in Malaysia for a better and healthier future,”
added Balcazar further.
The recent floods which severely impacted
certain parts of the country, affected many lives, resulting in a loss of
livelihood to many. Big Bad Wolf Books’ warehouse, located in Taman Alam Indah,
Shah Alam was also not spared from the devastation, that resulted from the floods.
Big Bad Wolf Books aims to embark on this
journey to not only recover and rebuild its business but to also help
communities recover and rise again. This community outreach programme’s aims to
achieve its goal with the cooperation and assistance of like-minded individuals
and partnering with various organisations that are keen to make a difference in
people’s lives while empowering them. In keeping with its mission, Big Bad Wolf
Books is inviting members of the public, Non-Governmental Organizations (NGOs),
Non-Profit Organizations (NPOs), Charity homes, as well as business, education
and corporate, sectors to participate as collaborative partners by either
purchasing books to set up an entire library or by taking the initiative to buy
books that will go towards a collective pool.
In a conscious effort to ‘kick start’ this
initiative, Big Bad Wolf Books, earlier this week contributed hundreds of books
to families who were affected by the recent floods at Kampung Bukit Lanchong
and Tabika Perpaduan Taman Alam Indah kindergarten’s library.
As a special
gesture, each kid at the kindergarten were also given a puzzle set to take
home. Several hundred books were also presented to Sekolah Menengah Kebangsaan
(SMK), Taman Sri Muda whichwas severely
hit by the floods. In addition, books were also donated to students living in
Taman Subang Mewah, as part of Subang MP, YB Michelle Ng’ back-to-school programme.
Andrew Yap, Founder of Big Bad Wolf Books, said, “It was clearly a very traumatic
incident and experience for us. We sincerely hope that Malaysians will support
us achieve our 1 Million books target and come together as one to help deserving
communities throughout the country have access to books.”
“Our mission has always been to empower and inspire
Malaysians by making books accessible to all. We have focused on creating a new
generation of readers and increasing English literacy, helping to improve their
life chances. Each and every contribution will go towards this worthy cause. No
donation is too small or too big.
Therefore, we invite everyone to join us in
donating to the community at large. If a company or an individual were to
pledge RM3,500, it will help tremendously, in contributing a few hundred books
to fill up a library and help people in immeasurable ways. Rest assured, we
will do our best to accommodate appeals to rebuild and serve the community for
a better tomorrow,” he added.
To participate in Big Bad Wolf Books’
nationwide community outreach programme, Big Bad Online Book Sale till 06th Feb 2022.
Social media users on
Facebook, Instagram or Twitter are encouraged to share the “I’m Back!
Bigger, Stronger, Badder” posting. For every aforementioned posting
that is shared, Big Bad Wolf Books will donate books to a deserving community
[one share = one book].
During the (https://mycountdown.bbwbooks.com/) Big Bad Comeback Online Sale,
customers can also look forward to outstanding, exclusive deals such as the
storewide Buy 10 Free 5 Deal, and affordable discounts of up to 95% off
the recommended retail price, as well as enjoy the Free Shipping offer [West
Malaysia], with a minimum spend of RM100.
For
more information about Big Bad Wolf Books, please visit:
Guardian Malaysia
which started with only 200 square feet of retail space 55 years ago, today
celebrates the opening of its 500th store which has no floors, no walls and operates 24/7.
This 500th
store is Guardian’s new mobile app which has been developed to offer greater
benefits for our customers. Among the
features of the app are shortcut icons for quicker access to bulk deals, online
exclusives, popular products, function to add products to your “Wish List”,
trending searches, and nationwide delivery - three (3) to five (5) working days
for West Malaysia and six (6) to ten (10) working days for East Malaysia.
Tae Hoon Kim,
Regional Commercial & E-Commerce Director, DFI Retail Group, South East
Asia, Health and Beauty, launching the new app in Kuala Lumpur said today: “We
continued to expand our physical stores, over the last two years, because we
know consumers still want to visit our stores when there is one near them.
At the same time, we also sped up our digital transformation journey
growing our e-commerce channels, as we recognize its growing acceptance among
consumers and businesses.
The Guardian app you see today is a key milestone in
Guardian’s digital transformation to
keep pace with technologically savvy consumers such as yourself. It is also our way of fully embracing the
unprecedented changes that swept through the industry in the last two years,”
he added.
Customers can enjoy
an extensive selection of products on offer of over 10,000 essential health and
beauty items with many App-exclusive only deals. Moreover, they will enjoy trusted and secure
payment platforms, free delivery and more opportunities to earn e-vouchers.
To
celebrate the launch of its 500th store, Guardian is holding a
special APP-Clusive Shop and Win contest with up to
RM50,000 worth of prizes to be won.
“The first prize of
the APP-Clusive Shop and Win contest is a HABIB Citrine and Diamond Jewellery Set
worth RM12,800, the second prize is an Ogawa Luxe Amour Massage Chair worth
RM6,599 while there will be five 3rd prizes of an Ogawa Habo
Cleaning Foaming device worth RM349 each.
All in all there will be over 500 winners vying for nine types of prizes,”
Kim said.
In addition, Guardian
will also have a Guardian App Dance Challenge contest where the most creative video
with the Guardian App Jingle will stand a chance to win a Grand Prize of RM5,000
(comprising a combination of RM2500 in cash and RM2500 in Guardian App
vouchers). There are also five
consolation prizes worth RM500 Guardian App vouchers each to be won. This contest will run from 13 January to 27
February 2022.
“For your first App-Clusive
purchase we will also give you RM15 off your purchase and FREE delivery too,”
Kim added.
“So please download
the new Guardian mobile app today to win exclusive prizes and get exclusive App
only deals which will make shopping at Guardian more fun, convenient, hassle
free with better value,” Kim concluded.
The new Guardian
mobile app can be downloaded at the Apple App Store and Google Play Store.
To further mark the
launch, Guardian is also donating RM5,000 each to 10 orphanages who were
affected by the recent floods in Malaysia, as its continuous effort to support
and serve the community that it operates in.
The 10 orphanages
that will receive the RM5,000 contribution each are:
1.Maahad Tahfiz As-Sahabah, Hulu Langat, Selangor
2.Yayasan Chow Kit, Kuala Lumpur
3.Pertubuhan Amal Rumah Anak Yatim dan Hidayah Alhijrah, Hulu Langat,
Selangor
4.Pusat Jagaan Kanak-Kanak Yatim/Miskin Muhammad Al-Fateh, Kajang,
Selangor
