Head to your nearest Giant, get yourself any
of our TOP products including our TOP Lite and TOP Day Fresh softeners from
November 13 to December 13, 2017, and know that you are giving a child the
opportunity to fit in better with their peers, and to engage better at school,
through the ‘A Brighter Future with TOP’ campaign”!
Children from the following charity homes
will be receiving a complete school kit each, including shoes and socks.
TOP, the No.1
brand in Peninsular Malaysia in Detergent category, is back for the third
consecutive year with its ‘A Brighter Future with TOP’ or ‘Cerahi Kehidupan
Bersama TOP’ fundraising campaign to provide back-to-school necessities for children from selected care
organization, nationwide.
Over the past two years close to 1,000
children from care organizations have
received a full kit of school uniforms, as well as shoes and stationery. This
year the brand is aiming to provide another 400 children with a full school kit, including shoes and socks,
each so that they can start the year on a level playing field for a brighter
future.
The campaign aims to collect more than RM40,000 in funds that will
be used to purchase school uniforms for children aged between 7 to 17 years old
from 18 new homes across 10 states in Malaysia.
TOP will be collaborating with leading
retailer, Giant which has more than 150 stores across Malaysia to encourage more
people to support the campaign to offer these children a brighter future.
The campaign will see 30 sen from the
sales of any TOP products from November 13
to December 13, 2017 contributed
through all Giant outlets nationwide channeled to the ‘Cerahi Kehidupan Bersama TOP’ fund.
The campaign has two simple objectives,
namely to gift these children with new uniforms that they can take pride in,
that can motivate them to achieve more by boosting their self-confidence and
self-esteem; and to educate them on the importance of a hygienic lifestyle,
including caring for their clothing so that they are clean and hygienically
laundered.
TOP, the No.1
brand in Peninsular Malaysia in Detergent category, developed by LION
Corporation Japan is well-known for championing the concept of hygienically
clean living to encourage cleaner laundry, more comfort and a better sense of
well-being through its continuous innovative breakthrough Japan technology.
Last year, the brand introduced its TOP Micro-Clean Tech with Anti-Sebum
innovation that has given users in tropical climates such as Malaysia a
practical solution to the problem of ground-in sweat and sebum.
Sebum or body oil is naturally
secreted by our body, especially in our hot humid weather. These invisible
stains leave visible impact on our clothing. Sebum often gets trapped deep in
the fabric core that ordinary detergent does not remove well causing white
clothes to turn yellowish and even coloured clothes to look dull. The trapped
sebum is also a nutrient source for bacteria, which can result in unpleasant
odour even in clothes that have been washed.
TOP Micro-Clean Tech with Anti-Sebum innovation reaches deep into the
fibre core to pull out trapped sebum and sweat molecules effectively.
Malaysian consumers have embraced TOP Micro-Clean Tech for its ability
to remove both visible stains and invisible stains such as those caused by
sebum and sweat, in keeping with the brand’s tagline of ‘It’s not clean until
it’s micro clean!’. TOP Micro-Clean Tech users enjoy cleaner laundry for a
happier and healthier lifestyle.
The TOP Micro-Clean Tech with
Anti-Sebum range includes all the functionality that TOP is renowned for
including its anti-malodour, anti-mite dust, and antibacterial properties; while
the Blooming range includes all these functionalities with FreshCare™ fragrance technology for up to 30 days
freshness after washing.
Southern Lion Sdn Bhd Senior Marketing
Manager, Carmen Foo explained that the brand has seen the benefits that the
contribution of new uniforms has had on children; and the acceptance and
support of the campaign among consumers, business partners and TOP’s staff.
“When we began the ‘A Brighter Future’
campaign we saw a need among these children, and set out to help them. Along
the way, we found that our users and retail partners were as invested, willing
and eager to participate, every year, because of our shared belief that it was
making a difference. We have received many messages of thanks and appreciation
from the children who received the uniforms. Our thanks to all consumers and
retailers who have and are working with us to make this campaign possible,” Ms
Foo said.
“We are glad to provide a platform to
more people to support the community they live in, while giving them the
innovation and benefits of our products in return, always with the purpose of
motivating more children to enjoy a brighter future. Our thanks to all the TOP
users who have supported this campaign into its third year,” Ms Foo added.
As a household essential for many
Malaysians families, TOP shares the values of community sharing, the emphasis
on education and caring for the community that shape Malaysia.
Customer
Care Line : 1800-88-0133
[1] Based on Retail Index Service for Detergent category
for the 12 months ending September 2017 in Peninsular Malaysia. (Copyright ©
2017, The Nielsen Company (M) Sdn Bhd)
[2] Based on Retail Index Service for Detergent
category for the 12 months ending September 2017 in Peninsular Malaysia.
(Copyright © 2017, The Nielsen Company (M) Sdn Bhd)
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