Gong Xi Fa Cai! Channeling the Ox year spirit, Sheng Tai International Sdn Bhd (Sheng Tai International), a homegrown developer specialises in property tourism, has plowed through the festival with a Moo-ving music video (MV).
The 4-minute MV depicts how Malaysians celebrate one of the country's biggest holiday. Focusing on the theme surrounding family, friendship, togetherness, and happiness; the MV wishes everyone to put all their differences together and celebrate the New Year with an open heart and learn to embrace the country's unique culture.
Dato' Leong Sir Ley, Founder and Chairman of Sheng Tai International, said, "The raging pandemic has pulled some brakes on this year's Chinese New Year celebration and we hope the MV had put together will bring in some cheer to all of us.
"It is important to remember that in the spirit of the Ox which has strong positive characteristics such as hardworking and honest, we will continue doing the best that we can to ensure all of us will have a prosperous year together," she said.
The MV release is part of the company's CNY MCO 2.0 campaign, aiming to bring cheerfulness to all Malaysians during this period. Sheng Tai International celebrates this festive period with a series of fun-filled activities on their digital platforms and has successfully attracted many unique views, interests and participation. These include "Who took my RM888 Ang Pao" contest, "Guess the lyrics of Sheng Tai International CNY Song Contest", "Sheng Tai International Win Ang Pao of up to RM388" Call out event, and the "CNY MV RM1888 cash Angpao Giveaway" which is still ongoing!
The spirit of gifting still fired up as Sheng Tai International also offers a chance to win an exclusive "THE RED KIT" by Sheng Tai International. All the participants need to do is to send a message to Sheng Tai International's Facebook page.
In addition, Sheng Tai International also engaged with their Instagram fans by arranging a unique contest which runs from 10 February to 24 February. Participants have to use their Chinese New Year Instagram filter to take a photo or video and to tag the official account to win the prizes.
In order to lessen the distance between families this Chinese New Year, Sheng Tai International has released a series of customised WhatsApp stickers that can be redeemed just by sending a message to their number with a code "I want STI stickers''. Now you can wish your relatives and friends in a fun manner this year!
Fully embodying the Ox Spirit, Sheng Tai International has worked hard to bring cheer and positivity with their creative online campaign in this trying time.
Check out more about Sheng Tai International,
Website : http://www.shengtaiinternational.com/
Facebook : https://www.facebook.com/shengtaiinternational
Instagram : https://www.instagram.com/shengtaiinternational/
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