Fans of Hello Kitty have
reason to cheer! 7-Eleven Malaysia, the nation’s leading convenience store
chain, has teamed up with Sanrio to launch its collectable premium loyalty
programme, Hello Kitty VISIT MALAYSIA collectible tins™.
The one-of-a-kind
collection comes in 30 adorable designs, each featuring an iconic place of
interests represents all states and federal territories of Malaysia, such as Dataran
Merdeka in Kuala Lumpur, i-City in Selangor, Dataran Merdeka in Selangor, Fort
Cornwallis in Penang, A’ Famosa Fortress in Melaka, Kellie’s Castle in Perak,
Langkawi Eagle Tower in Kedah and Rantau Abang beach in Terengganu, among
others.
Customers will be rewarded
with a programme sticker for every purchase of RM5 in a single receipt at any
7-Eleven Malaysia outlets, from now until 2 May 2021. A bonus sticker will be
rewarded if the purchase includes a selected partner product from brands such
as Goodday, Mentos, 100PLUS, P&G, Nestle, and Mi Sedaap, among others.
With a total of 15 stickers,
a Hello Kitty VISIT MALAYSIA collectible tin is redeemable for free.
Alternatively, customers can also purchase a collectible tin at RM9.90
alongside 8 stickers. The redemption period of this campaign is from now until
9 May 2021.
7-Eleven Malaysia’s
General Manager of Marketing, Ronan Lee, said, “Hello Kitty is evergreen and
very popular among Malaysians of all ages and this exclusive collectible series
would definitely be a hit amongst fans. As our way of saying thank you, we have
launched this collectable premium loyalty programme, and we hope this will
strengthen our engagement with customers as well as further enhance their
shopping experiences.”
“As a bonus, fans may also
participate in our “Answer & Win” social media contest and stand a chance
to take home a Hello Kitty VISIT MALAYSIA collectible tin. To participate in
the contest, one just has to answer all three questions posted correctly by
commenting on the post on our official Facebook page. There are four rounds in
total that you would not want to miss; there will be 10 winners each round in
which each winner will walk away with three collectible tins,” Lee concluded.
7-Eleven Malaysia is the
largest stand-alone convenience store-chain nationwide, with more than 2,400 outlets
across the country. The launch of Hello Kitty VISIT MALAYSIA collectible tins™ extends
the journey to continuously aspire to elevate customers’ shopping experiences
and scale greater heights as the leading convenience store operator in
Malaysia.
So, hurry on to your
nearest 7-Eleven and enjoy its latest exclusive offerings, from the UK’s No.1
skincare brand, Boots to its extensive 7-Eleven packaged bakery selections,
from its delectable range of imported and trending products to its scrumptious
selection of onigiri and chilled Ready-to-Eat meals as well as the coolest
drink on earth, 7-Eleven’s signature Slurpee® and be rewarded with programme
stickers to begin your collection.
Also, be sure to download
My7E™ app today to grab your favourites at member-price and other amazing
in-app deals.
Interested to get more
information on Hello Kitty VISIT MALAYSIA collectible tins™,
Website : www.7eleven.com.my
Facebook : https://www.facebook.com/7ElevenMalaysia
Instagram : https://www.instagram.com/7elevenmalaysia/
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