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The First DJI and Hasselblad Experience Store at Suria KLCC | Kuala Lumpur Malaysia

 

DJI, the global leader in drone and camera technology, and Hasselblad, prestigious Swedish camera manufacturer, acclaimed worldwide for its high-quality medium format cameras and iconic design, are proud to announce the grand opening of their first-ever DJI | Hasseslblad Experience Store in Malaysia. 



This new store provides a comprehensive range of products while marveling at a gallery of Hasselblad masterpieces.



Situated at Malaysia's iconic experiential shopping destination below the Petronas Twin Towers, Suria KLCC, the DJI | Hasselblad Experience Store is now open for visitors and enthusiasts at Lot 117, Level 1. 



Featuring meticulously arranged displays of premium products, the store seamlessly integrates modernity with Kuala Lumpur's vibrant fusion of technology and art. Each visitor embarks on a journey into the realm of high-tech photography, exploring innovative and high-end aerial and photography products firsthand.



The grand opening event was graced by the presence of several distinguished guests, including Mr. Mohd Libra Lee, Senior Deputy Director of Malaysia Tourism; Mike Xu, Chief Executive Officer of DJI Malaysia; Eason Guo, Deputy Chief Executive of DJI Malaysia; Priscilla Hiew, Senior Retail Manager of Suria KLCC; and Charles, Country Manager of DJI Global. Their attendance underscored the importance of this collaboration and the exciting future of the joint venture in Malaysia.

 


The store features Hasselblad’s latest cameras, including the 907X 100C, a medium format mirrorless digital camera that combines vintage aesthetics with modern performance; the X2D 100C, known for its exceptional image quality and dynamic range; and the limited 907X 50C 80th Anniversary Edition, celebrating Hasselblad’s rich heritage. 




Additionally, the store showcases DJI’s latest innovations, including the DJI Osmo Pocket 3, a compact and powerful handheld gimbal camera, and the DJI Avata 2, a state-of-the-art drone designed for immersive aerial experiences.


 


Highlights of the grand opening included a storewide 5% discount for wide range of products, a spectacular lion dance performance, and live drone demonstrations.

 



The event also featured workshops led by industry experts, providing attendees with valuable insights and hands-on experience. 



The excitement surrounding the event was evident with a long queue of eager customers waiting to explore the new store and its offerings.



For more information, please visit:

DJI Official Website: www.dji.com      

DJI Official YouTube Channel: www.youtube.com/DJI     

DJI Malaysia’s Official Facebook Page: www.facebook.com/DJIMYOfficial 

DJI Malaysia’s Official Instagram Page: www.instagram.com/DJI_Malaysia_Official


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Shopee Discovers 93% Malaysian Women Seek Inclusive | Muslimah Fashion

 


 

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, is at the forefront of providing inclusive Muslimah fashion options for Malaysian women. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that a staggering 93% of respondents prioritise finding Muslimah and inclusive clothing options on the platform. This isn't just a preference – nearly all respondents (98%) expressed confidence in Shopee meeting their needs for this specific style. These findings solidify Shopee's position as the go-to destination for Muslimah fashion that caters to a wide range of styles and body types.


Nearly three-quarters (74%) of respondents identified inclusive clothing that accommodates age, size, and body type as their top priority. Additionally, 16% seek modest clothing suitable for all activities, highlighting the need for versatile pieces that fit seamlessly into their lifestyles. The remaining 10% expressed interest in sustainable materials and clothing designed for special needs, showcasing a well-rounded understanding of the evolving Muslimah fashion landscape.

 

“At Shopee, we recognize the deep desire among Malaysian women for Muslimah fashion that reflects their unique styles and empowers them to express themselves confidently. Our Gaya Lagi Lit Inclusive Fashion Study underscores this need, with 99% of our respondents emphasising the importance of finding options for diverse body sizes and styles. We're committed to empowering users with wider clothing ranges that celebrate all body types,” commented Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

 

The survey also revealed a strong sense of community and support for local Malaysian Muslimah fashion businesses. A remarkable 97% of respondents consider it very important to support local SMEs such as Ariana Exclusive, Desince, Garden Store, Hany Shop, Indah Pesona, Le’Fonse, Marvelry, Muslimin and Muslimah, and Syifa Exclusive, that prioritise inclusivity and diversity in their designs. This not only empowers local businesses but also strengthens the Malaysian fashion scene and economy.

 

Shopee's commitment to empowering Malaysian women through fashion extends beyond its core platform offerings. The recent launch of the 7.7 #ShopeeHaul Gaya Lagi Lit collection further exemplifies this dedication. This curated capsule wardrobe caters to a variety of styles and personalities, allowing women to express themselves confidently and dress for any occasion.

 

The collection features three distinct styles:


Warna Lit Lit: The look for a bold and daring woman with a unique sense of style. It features statement pieces and encourages creative colour combinations to showcase individuality.

 

Every Body Cantik: This look celebrates inclusivity and body positivity. It offers flattering silhouettes and versatile pieces that empower women of all shapes and sizes to feel beautiful and confident.

 

Girl Boss: This embodies the spirit of the modern Malaysian woman – strong, independent, and driven. It features stylish and comfortable pieces perfect for work or everyday wear.

 

Malaysian women also turn to Shopee Live when looking for outfit inspiration and styling tips. A significant 86% of respondents consistently engage with Muslimah and inclusive fashion sellers and content creators on Shopee Live, discovering new ways to style their favourite garments and express their unique personalities.

 

Shopee's study paints a clear picture: Malaysian women seek a diverse and inclusive Muslimah fashion landscape. Shopee is demonstrably leading the way in this regard, offering a platform that caters to a wide range of needs and styles, along with collections like #ShopeeHaul Gaya Lagi Lit that empowers women to embrace their individuality and confidence. With this in mind, Shopee enhances the Muslimah fashion experience with faster deliveries (On-Time Guarantee) and convenient pick-up points (Shopee self-collection). Shopee’s hassle-free return policy (15 Days Free Returns, No Questions Asked*) empowers confident exploration of diverse styles.


Learn more about Shopee’s Muslimah and inclusive fashion offerings while shopping RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale: https://shopee.com.my/m/7-7


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guardian CSR Donates Body Wash to Underprivileged Children | Together, Keeping Kids Clean and Healthy Community Service Campaign

 

 

guardian Malaysia recently conducted a heartwarming initiative by providing 2,844 bottles of body wash to the children of PPR Kampung Muhibbah at Bukit Jalil, Kuala Lumpur. The event, attended by 100 children from the PPR together with their parents, marked a significant step in guardian's commitment to its regional #guardiancares Corporate Social Responsibility (CSR) campaign titled “Together, Keeping Kids Clean and Healthy”.


Anna Ng, Marketing Director at guardian Malaysia, expressed her delight in contributing to children's hygiene and well-being under this program. She highlighted the importance of ensuring that every child has access to basic hygiene, emphasizing that it is a fundamental human right.


 

Ng stated, "Keeping clean and healthy is not a luxury but a basic necessity, especially for children from low-income families. We believe that maintaining personal hygiene not only safeguards physical health but also boosts self-esteem and enhances mental well-being."

 

In 2023, guardian successfully provided 20 million baths to underprivileged children across Malaysia, Indonesia, Singapore, Vietnam, and Cambodia. This equated to over 40,000 bottles of bath care products donated to Malaysian children alone. Building on this achievement, guardian has set a target of doubling its impact in 2024, aiming to provide 40 million baths to those in need in the region.


 

The donation of 2,844 bottles of body wash to the children of PPR Kampung Muhibbah represents a significant contribution toward this goal, providing 800,000 baths for the recipients.  Mr. Abdul Aziz bin Mohidie, the Head of the Rukun Tetangga of PPR Muhibbah 2 said, “This is a good initiative as it helps to lighten the burden of families besides being great for kids to learn how to keep clean and healthy.”

 

In addition to distributing bath care products, guardian organized an interactive session on Good Hygiene Practices to educate 100 children present on maintaining personal hygiene effectively. A pharmacist from guardian, together with guardian team members were at hand to share with the children the steps to properly clean their hands and how best to maintain overall body hygiene, besides playing some Q&A quizzes with the children. 

 

As a re-cap of this “Together, Keeping Kids Clean and Healthy” campaign, guardian pledges to donate 15 sen for every one litre of guardian bath care product sold in Malaysia towards purchasing bath care products for underprivileged children. Furthermore, the specially designed #guardiancares Bear, priced at RM29.90, will be available for purchase, with all proceeds contributing to the #guardiancares fund supporting the bath care needs of underprivileged children in Malaysia.  

 

 

 

Moreover, a special #guardiancares Bear Hooded Towel will be sold at RM29.90 in all guardian stores nationwide, as well as through guardian’s online platforms. Proceeds from the sales of both the #guardiancares Bear and the Hooded Towel will be dedicated to the #guardiancares fund.

 

In a separate initiative, guardian also extended its support to three charity organizations chosen by the winners of the Face of Healthy Beauty 2023 competition. Aqila Afindi, Nur Izzatul Aqma Bt Ludin, and Candace Cheah selected beneficiaries to receive RM5,000 worth of guardian Bath Care products each.

 

Aqila Afindi directed her donation to the children of Pusat Jagaan Rumah Bakti Nur Ain in Bangi, Selangor, while Nur Izzatul Aqma chose to support the children of Pusat Jagaan Nur Sakinah Damansara Damai, Kuala Lumpur.

 

Candace Yap, a final year Veterinary Science student, opted to donate her prize to the Society for the Prevention of Cruelty to Animals (SPCA) Selangor, based in Ampang Jaya, Kuala Lumpur. Candace contributed personal care products such as sanitizers, hand and body wash products to safeguard the well-being of volunteers and staff at SPCA after handling animals.

 

guardian’s multifaceted efforts underscore its commitment to fostering hygiene and well-being among underprivileged children and communities, reflecting its dedication to corporate social responsibility and community welfare.


Thank you guardian for consistently and without fail putting forth good intentions to support the community through the #guardiancares CSR project each year. With much appreciation and gratitude, thank you.


Facebook: @guardianmy 

Instagram: @guardianmy 

YouTube: @guardian MY

Telegram:  @guardianMY

#guardianMYApp

#guardianMy


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AEON FASHION PREVIEW JUNE 2024 | ASEAN DESIGNERS INVITED TO MEET CUSTOMERS AND BREAK INTO NEW MARKET | KIDS TO SILVER-HAIRED GENERATION FASHION #AFPJUNE2024



AEON, renowned for its highly-anticipated Fashion Preview, returns with a fresh focus to highlight new collaborators to address cross-generational needs and celebrate body diversity. Famous for its novel and inventive setups, this preview features the runway at the supermarket to seamless blend fashion with daily shopping routines, allowing shoppers at AEON Cheras Selatan to experience fashion amidst their grocery errands.

 


Silver-Haired Generation Shines with Takumi Jeans

The often-forgotten silver-haired generation is finally getting the spotlight it deserves at the AEON Fashion Preview. This year, Takumi Jeans, known for their high-quality artisanal denim crafted at the renowned Okayama Prefecture, takes center stage. 

 


These jeans are not only eco-friendly and exceptionally durable but also embody a perfect blend of traditional craftsmanship and modern style. Designed to meet the unique needs and tastes of the mature audience, Takumi Jeans offer comfort, style, and sustainability. This collaboration with Takumi Jeans underscores a commitment to high-quality, culturally rich fashion that celebrates and honours the wisdom and elegance of the silver-haired generation.

 


Championing Inclusivity: Michiko Ohashi and Plus-Sized Fashion

J-pop’s Big Angel and la farfa magazine’s special collaborator, Michiko Ohashi is leading the charge for inclusivity at the AEON Fashion Preview. As the special collaborator for la farfa magazine, Japan's premier plus-sized fashion publication, Ohashi brings her unique perspective and advocacy to the forefront. Her work with Big Angel, a popular plus-sized idol group, has already made waves in promoting body positivity and challenging traditional beauty standards. 

 


At the AEON Fashion Preview, Ohashi will be showcasing collections that celebrate body diversity and empower individuals of all sizes to embrace their unique beauty. Her involvement underscores AEON's commitment to inclusivity, ensuring that fashion is accessible and enjoyable for everyone. Through this collaboration, AEON and Michiko Ohashi aim to inspire a broader acceptance and appreciation of diverse body types in the fashion industry.

 



ASEAN Designers Invited to Break into New Markets with AEON

 

Five prominent ASEAN designers and brands have been invited to foster cross- country exchanges and drive fashion-forward growth. This initiative aims to create a vibrant platform for showcasing innovative designs and cultural diversity, enhancing market visibility for these designers while enriching the fashion landscape in Malaysia and beyond. By leveraging AEON's extensive reach and influence, these designers will have the opportunity to connect with new customers, expand their brand presence, and contribute to a dynamic and inclusive fashion industry. This collaboration not only highlights the creative prowess of ASEAN designers but also underscores AEON's commitment to support regional talent and promote cross-cultural understanding. 

 


Andrew Smith: Led by designer Achmad from Indonesia, celebrated for sophisticated menswear blending traditional craftsmanship with contemporary fashion. Offers a diverse range from soft tailoring to casual wear, ensuring style, comfort, and functionality. Known for global presence and commitment to sustainable practices, supporting local arts. 

 


CDL (Cardinal): Established in 1973, led by designers Leo and Safei from Indonesia, renowned for versatile and stylish clothing for men and women. From casual to formal wear, CDL combines comfort with contemporary style, maintaining affordability and eco-friendly practices. 

 

M.Gee: Since 1990, led by designers Oman and Fajar from Indonesia, this brand specializes in high-quality outdoor workwear including shirts, T-shirts, jackets, and more. Emphasizes durability and quality materials for industrial and outdoor use.

 


Finix: Established and founded by Leonard Cheong, a designer from Singapore in 2019, Finix offers FORM, FIT, and FLOW lines catering to diverse styles with creative fabrics. Promotes self-expression and comfort.

 

Kanzi: Led by designers Muhammad and Liza from Singapore, renowned for elegant formal wear crafted from traditional Ikat fabric. Recognized for sustainability, quality, and unique designs, integrating modern and traditional elements.


 

Following Earlier Debut, stads Introduces New Collection for Urban Explorers Stads Volume 2 is a highly anticipated new collection, building on the success of its inaugural launch as an all-purpose wear. 



Crafted with lightweight and breathable fabrics, Stads Volume 2 ensures comfort and functionality for those constantly on the move. Perfect for navigating the urban landscape, this collection offers versatility, packability and flexibility that cater to freedom and personalization.

 

“In addition to driving lifestyle and fashion inclusivity this season, AEON Select has been curating pop culture that is very much influenced by anime. Launching the latest series of Jujutsu Kaisen, we believe strongly that this has become a powerful medium for self expression, allowing individuals to showcase their unique tastes and personalities. 



By wearing anime-inspired clothing, fans can celebrate their favourite characters and stories, transforming everyday apparel into a canvas for personal creativity and identity,” Low Ngai Yuen, AEON's Chief Merchandise and Marketing Officer states as she also unveils a sneak preview of JKids Sports and new activewear range Appetite. 



Appetite is a playful activewear range with its invigorating tagline Hungry For Action is dedicated to empowering individuals to lead an active and energetic lifestyle.

 


“An active lifestyle is essential for the well-being of both the young and old, fostering health, vitality and a sense of community across generations,” she adds. 



AEON Fashion Preview for June 2024 edition is aligned with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focused on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions.


 


For more information on AFP, 

Website : https://aeonretail.com.my/fashion/afp/june24/



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