In conjunction with the upcoming Hari Raya celebration, Anchor Butter partnered with local celebrity Bella Astillah for a special initiative featuring a live Raya cookie sale on TikTok. The response was overwhelmingly encouraging, with all exclusive Anchor Butter X Bella Astillah Raya cookie boxes selling out in under five minutes, generating a total of RM13,000 in sales from a single live session.
In the spirit of Ramadan and Syawal, which emphasise gratitude and compassion, the full proceeds from the sales will be channelled to Pertubuhan Pendidikan Anak-Anak Yatim Selangor, known as Rumah Bakti Dato’ Harun, in Ampang, Selangor, a welfare home that provides shelter, care and education for children in need. Through this initiative, each purchase goes beyond simply enjoying Raya cookies made with Anchor butter, known for its rich and appetising aroma. Every purchase also contributes towards bringing joy to the children of Rumah Bakti Dato’ Harun, allowing them to celebrate Aidilfitri in a more meaningful way. Much like how Anchor butter is a trusted ingredient in many home kitchens, especially when preparing dishes for festive occasions, this campaign reflects the spirit of giving by turning each purchase into a contribution that supports the wider community.
During the interactive
live session, Bella Astillah engaged directly with viewers while showcasing and
promoting freshly baked festive cookies made using Anchor pure butter.
Audiences were invited to purchase limited edition cookies box in real time,
transforming the live session into a meaningful platform that combined festive
cheer, digital engagement and charitable contribution.
The initiative highlights Anchor Butter’s continued commitment to supporting communities while connecting with Malaysian households in authentic and relevant ways. By leveraging the power of TikTok Live and social commerce, the campaign demonstrated how brands and personalities can come together to create positive impact beyond commercial objectives.
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Lim Siew Poh,
Marketing Director of Anchor Butter said, “Hari Raya is a time of
reflection, gratitude and giving. We are deeply thankful for the overwhelming
support shown during the TikTok Live session. Partnering with Bella Astillah
allowed us to celebrate the festive season while contributing to a meaningful
cause that supports those in need.”
Bella Astillah shared, “It was truly special to connect with fans during
the live session, especially during Hari Raya. Knowing that every purchase
contributed directly to Rumah Bakti Dato’ Harun made the experience even more
meaningful. I am grateful to everyone who joined and supported this
initiative.”
Anchor Butter remains
committed to creating purposeful initiatives that bring families together
through baking and cooking, while extending meaningful support to the wider
community. For more information and updates, please follow Dairylicious
Malaysia on Facebook at
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www.facebook.com/DairyliciousMY/,
TikTok at
www.tiktok.com/@dairyliciousmalaysia
and Instagram at
www.instagram.com/dairyliciousmy/.
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