This Hari Raya Aidil Fitri,
guardian Malaysia invites Malaysians to look beyond tradition and embrace a
deeper, more lasting expression of care – the gift of wellness!
While duit Raya and festive
treats remain cherished customs, guardian encourages families to consider gifts
that continue to protect, nurture and strengthen their loved ones long after
the celebrations have ended.
A Meaningful Evolution of Raya Giving
Speaking at the launch of
guardian’s Raya campaign, “Seikhlas Pemberian, Seindah Lebaran”,
Priscilla Wu, Managing Director, Malaysia & Brunei, guardian Health and
Beauty, shared that Raya is ultimately about sincerity, gratitude and love.
“This festive season, we are
gently reframing the tradition of giving. Beyond duit Raya and festive dishes,
we encourage Malaysians to give something that safeguards health and supports
wellbeing – because the truest expression of love is ensuring our families
remain protected and cared for,” she said.
“For over 58 years, guardian has
stood beside Malaysians as a trusted wellness advisor. Every
thoughtfully chosen health or beauty gift becomes more than a product – it
becomes a blessing that endures beyond the festivities.”
A Story of Care Across Generations
The campaign message comes to
life through guardian’s new Raya film, “Seikhlas Pemberian, Seindah
Lebaran.”
The film follows Rina and her
grandmother, portraying how simple, thoughtful gifts of wellness over the years
quietly strengthened their bond and supported their health. It closes with a
heartfelt reminder – that the most meaningful Raya gifts are good health, love
and sincere prayer.
The new guardian Raya film is
now available on YouTube and all guardian social media platforms.
Extending Care to the Community
In the spirit of Ramadan – a
month of reflection, empathy and generosity – guardian also hosted 80 girls
from various homes at the campaign launch event, which was held at the guardian
Raya atrium event at the Orange Atrium, Sunway Pyramid shopping centre.
The guardian Raya Atrium event
will run from 2 – 8 March and will feature spectacular promotions
and experiential zones from many brands.
The girls took part in wellness
sessions led by guardian pharmacists and selected brand partners, as part of
guardian’s ongoing commitment to empowering young Malaysians with practical
wellness knowledge and personal care education. The girls were also taken on a
Hari Raya shopping spree at the Atrium event and the Sunway Pyramid guardian
store where they selected their desired health and beauty products, guided by
guardian team members and members of the media. They were then treated to a
special Buka Puasa buffet.
Throughout the month of Ramadan,
guardian will continue its charity wellness contributions, impacting close to
2,000 beneficiaries from various homes through outreach and wellness
initiatives in several communities by pledging over RM55,000.
Celebrating Raya with MYguardian Rewards
To make this festive season even
more meaningful, MYguardian Rewards members can participate in the Gold
Rewards Contest, with over RM80,000 worth of prizes to be won.
From 25 February to 31 March
2026, members who spend a minimum of RM50 in a single receipt including
participating brands will be automatically entered to win:
- Grand Prize: A 999 gold Necklace and Pendant Rama
Rama set by Habib Jewels
- Four Second Prizes: 999 gold Hand Bracelet by Habib Jewels
- Weekly Rewards: 200 winners each week will receive RM50
Habib Jewels vouchers (1,000 vouchers in total)
This Raya, Fiziwoo is partnering
with guardian once again to design exclusive Raya packets. As part of
guardian's ongoing #LoveForLocal initiative which celebrates exceptional
homegrown brands, these designs pay tribute to Malaysian heritage with a bold,
contemporary batik motif. Members who spend RM68 and above will receive an
exclusive Fiziwoo green packet pack containing a RM5 guardian voucher.
Wellness for Every Generation
To help families prepare for
Raya, guardian is also offering up to 50% discounts on over 7,500 products
across all stores nationwide and online – making it easier for Malaysians to
choose gifts that prioritise health, beauty and everyday wellbeing.
“There is no greater gift than
knowing the people we love are cared for and protected,” Priscilla added.
“This Raya, let us give
something that strengthens them for the journey ahead - a gift of wellness
that reflects love, sincerity and prayer.”
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