guardian Malaysia Breaks National Record with Millions of Loyalty Members

 

guardian Malaysia was today conferred the Malaysia Book of Records (MBOR) title for the ‘Largest Membership Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s first-ever flagship store – which reopened recently. 

 

MYguardian Rewards signed up 6.2 million unique members in its first year, up to March 2026 – a sharp rise that outperformed industry standards. By August 2026, the membership number had grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this milestone with its members. 

 

A Record-Setting Loyalty Programme Unlike Any Other 

 

Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: 

 

“We are No. 1* and our rewards programme is big, but more importantly, we have the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

 

“Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia. This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi, Chief Operating Officer – Malaysia Book of Records. 

 

A Rewarding Ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save and stay well. Its one-app experience delivers personalised, instant points earning and rebates that is powered by a robust and sophisticated customer intelligence engine. The platform’s profiling of each shopper enables tailored promotions, exclusive partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food & beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.  

 

A Month-long Celebration

 

guardian KLCC’s choice as the venue is fitting: it originally opened in 1998 as the retailer’s first flagship store and having undergone a refurbishment exercise, this 4,714 sq ft store now reopens with experiential elements, warm colour tones, bold signages that enables wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters. 

 

This store is also home for close to 200k MYguardian Rewards members shopping there since March 2025  – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year! “This milestone belongs to our team members, suppliers, brand partners and most importantly, our customers,” added Priscilla. 

In order to thank its customers and loyal members, guardian is marking the occasion with the following promotions which have been on-going throughout August:

• MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products store-wide. MYguardian Rewards members earn 5x points for their purchases 

• Since August 6^th, MYguardian Rewards members spending RM 200 and above in a single receipt will receive a free portable USB heated flask with warmer bag (3 designs)

• There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that comes in two designs. Non-members can purchase it at RM 29.90. Members can purchase it at RM 19.90 or redeem it using 2,800 MYpoints! 

• For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27^th to 31^st, while stocks last.

 “The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla.

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Pos Malaysia Run 2026 Makes a Bigger Comeback | Targeting 10,000 Runners

The Pos Malaysia Run returns, keeping Malaysia in motion, together. Organised by Pos Malaysia, the national post and parcel service provider, the third edition of the community‑driven run will take place on 29 November 2026 at the iconic Dataran Merdeka, Kuala Lumpur.

Following a successful debut in 2024, the Pos Malaysia Run continues to evolve into a platform where movement carries purpose — inspired by the everyday journeys of Pos Wiras who are on the ground daily, on foot and on wheels, connecting communities across every postcode.

Building on strong momentum since its debut in 2024, and participation of more than 7,000 runners in 2025, the upcoming run is targeting 10,000 participants, reinforcing its growing reputation as one of Malaysia’s most inclusive and engaging lifestyle sporting events that champions healthy living, sustainability and shared connections.

Charles Brewer, Group Chief Executive Officer of Pos Malaysia said, “The Pos Malaysia Run reflects who we are at our core — connecting communities and keeping the nation moving. Guided by our purpose of being passionate about building trust to connect lives and businesses for a better tomorrow, this run brings that everyday responsibility beyond our operations and into the communities we serve.

“That same commitment guides how we operate every day — with a strong focus on efficiency and sustainability, from route optimisation to building Malaysia’s largest electrified delivery fleet as we work towards greener first‑ and last‑mile deliveries by 2030. Just as importantly, these efforts translate into reliable service on the ground, as seen in our parcel delivery performance at 92% last year, reinforcing the trust Malaysians place in Pos Malaysia to deliver, even in challenging environments. 

“Starting from Dataran Merdeka, a place rich with national significance and home to Kuala Lumpur’s iconic 0km marker, makes this journey especially meaningful, reminding us that every connection and every journey begins with trust,” he remarked.

Held under the vibrant tagline “Jom Laju For Fun!”, the third edition of the Pos Malaysia Run 2026 invites participants of all ages to come together for a memorable running experience with family and friends. The event will be brought to life through exciting games and interactive activities along the running routes, reinforcing its position as a signature community sporting event in Malaysia’s annual calendar. Participants can look forward to running along some of the city’s most recognisable landmarks — transforming the run into a shared urban celebration of movement, connection and togetherness.

In line with Malaysia’s growing running culture, the Pos Malaysia Run 2026 will debut its first-ever 21km Open category (18–39 years), alongside a 10km Open category (16–39 years), as well as Veteran category (40 years and above). The 5.5km Fun Run is open to individuals or groups of four (five years & above). Winners across the competitive categories stand a chance to take home a total of RM20,800 in cash prizes.

Entry fees are structured across three registration phases — Super Early Bird, Early Bird and Normal — with rates starting from RM118 for the 21km, RM88 for the 10km, and RM68 for the 5.5km Fun Run, encouraging early registration while ensuring accessibility for the wider community.
 
Registration is now open at Race Roster (https://raceroster.com/events/2026/119344/pos-malaysia-run-2026), with Super Early Bird special rates available until 31 May 2026. Early sign-ups are encouraged, as slots are expected to fill quickly in line with strong public interest and the event’s participation target.

Participant Entitlements
All registered participants of the Pos Malaysia Run 2026 will receive a comprehensive race pack, which includes:
·       Official running tee
·       Running bib
·       Timing chip (10km & 21km only)
·       Finisher medal
·       e-Certificate
·       Light post‑race refreshments
·       Race pack delivery
·       Personal Accident (PA) insurance coverage

Participants in the 21km category will receive an exclusive finisher towel, while top five finishers in the 21km and 10km Open and Veteran categories will stand a chance to win cash prizes, further enhancing the competitive appeal of the event. All participants will also be eligible for the event’s lucky draw.
 

As a new addition for this year, participants may also purchase optional Premium Merchandise Packages, each priced at RM48 per set, featuring exclusive Pos Malaysia-themed collectibles and practical race-day essentials. 

• Premium Package A includes ‘Iconic Postboxes’ socks inspired by Pos Malaysia’s postal heritage

• Premium Package B features bold ‘Special Handling’ socks with delivery-inspired designs.

 
Both packages also come with a portable mini fan, a woven tote bag and two acrylic charms, offering participants a distinctive keepsake to commemorate their race experience. This year, participants may choose to have their race pack delivered to their registered addresses or opt for self‑collection at selected General Post Offices (GPO) / Post Offices.
 
Partnership Opportunities
Pos Malaysia invites interested organisations to participate as partners in this community‑focused running event. A range of partnership packages is available, offering varying levels of commitment and benefits, with monetary contributions ranging from RM10,000 to RM200,000. Organisations may also support the event as in‑kind partners. For partnership enquiries, please contact sportsactivation@pos.com.my.
 
Run your 5km, 10km, or 21km – solo or together with family, friends, and colleagues. Run for your community, because Malaysia moves best when we move together. Registration is now open. Secure your slot and join the movement. Jom Laju for Fun, together!
 
Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, Instagram, Tik Tok, YouTube and LinkedIn. 

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