Saturday, June 21, 2025

Affectionate Intelligence Makes Waves at LG Convention 2025 | LG AI Tech Doesn’t Just Think — It Understands You

 

 

LG Electronics Malaysia (LG) recently unveiled its vision for more empathetic technology at the annual LG Convention in Bangsar South. 



Powered by Affectionate Intelligence (AI), the showcase featured an impressive line-up of AI-enhanced consumer electronics, demonstrating the company’s commitment as a Smart Life Solution Company to creating technology that truly understands and adapts to users’ needs. 



This prestigious convention has been the nation’s premier platform for unveiling LG’s latest cutting-edge innovations and cornerstone of LG’s product launches in Malaysia for over a decade. 



At the heart of LG’s presentation was the transformative approach of Affectionate Intelligence (AI), emphasising the company’s vision of a future where technology does not just automate tasks, but understands, adapts to and enhances the overall human experience - making users feel understood and enriching everyday moments. 

 


“The next frontier isn’t just smarter technology – it’s more empathetic technology,” said Justin Choi, Managing Director of LG Electronics Malaysia.


 

“Our AI-powered consumer electronics demonstrate how we’re creating solutions that understand real human needs rather than forcing users to adapt to technology. These innovations learn from your behaviours to anticipate needs before you even express them, giving you more time for what truly matters.” 


 

 

Leading the showcase were LG’s latest OLED televisions featuring advanced AI picture and sound processing that automatically optimises viewing experiences based on content and environment. The AI-powered displays deliver personalised entertainment that adapts to viewing preferences and room conditions.

 



The LG AI Air DualCool™ air conditioning system impressed attendees with its intelligent cooling technology that learns usage patterns and automatically adjusts temperature and airflow for optimal comfort while maximising energy efficiency.

 



LG’s innovative Washer with AIDD (AI Direct Drive) technology showcased how artificial intelligence revolutionises laundry care by detecting fabric types and load sizes to customise wash cycles, ensuring optimal cleaning while protecting delicate garments.


 

The convention also provided a sneak peek at the LG MoodUP refrigerator with customisable LED door panels that change colours via the ThinQ app and a built-in Bluetooth speaker that allows connection to external devices, providing the freedom to play the music of your choice. 



With multiple modes, it transforms your home into the perfect party venue for personalised kitchen ambience, demonstrating how AI enhances everyday kitchen experiences. 


 

Complementing the AI-focused line-up, LG introduced its first Malaysian microwave oven range featuring Smart Inverter Technology, EasyClean™ with antibacterial coating, various intelligent cooking and fast yet even heating and defrosting mode for convenient culinary experiences. Visitors could also preview the LG dishwasher designed specifically for Malaysian households with time-saving and energy-efficient features. 

 


Convention attendees were treated to an exclusive first look at the LG Healing-Me Arte Massage Chair, winner of the 2024 Red Dot Design Award, featuring a soft, curved design, ergonomic comfort and intuitive controls. 




Also showcased was the LG PuriCare Majove DUAL Inverter Dehumidifier with LG ThinQ for easy monitoring and control, featuring Smart+ mode that provides tailored comfort by sensing current humidity and automatically adjusting both compressor and fan speed to ensure refreshing air suited to your environment. 

 


LG also presented the newly launched LG PuriCare™ ATOM-U Water Purifier, demonstrating how these innovations integrate seamlessly into modern Malaysian homes. 


 

With Affectionate Intelligence at its core, LG Malaysia invites consumers to embrace a new era of smarter, easier and healthier living - making Life’s Good at every touchpoint through technology that truly understands and cares.

 


For more information on LG Malaysia, please visit LG’s official website at https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia


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Home Just Got Smarter | LG’s Subscription Twist Will Blow Your Mind

 

 

LG Electronics Malaysia recently announced the strategic rebranding of LG Rent-Up to LG Subscribe at an exclusive event featuring Lee Zii Jia, Paris 2024 Olympics Badminton Men’s Singles Bronze Medallist and LG Brand Ambassador. This milestone positions Malaysia as the first subsidiary to implement a comprehensive home appliance subscription business model – a customer-first approach that redefines how Malaysians access premium technology without the financial burden of ownership.



The rebranding marks LG’s strategic evolution from traditional ownership concept to a forward-thinking subscription model, embodying the company “Life’s Good” philosophy of making innovative technology more accessible to all Malaysians. 



Feedback from customers revealed a common point of confusion – many were uncertain if the term “rent” implied temporary use or a path to ownership.

 



According to Mr. Justin Choi, Managing Director of LG Electronics Malaysia, this valuable customer insight prompted LG Malaysia to follow the successful lead of Korea – and align with other subsidiaries including Thailand, India, and Singapore - by adopting the clearer, more intuitive name: LG Subscribe.

 


“Following our Future Vision 2030 laid out globally, we aim to transform LG into a Smart Life Solution Company by connecting and enhancing customer experiences across all living spaces – from homes and commercial environments to mobility and virtual platforms. We’re moving beyond consumer electronics to deliver intelligent solutions that improve everyday life,” said Mr Justin.

 


“Today marks a pivotal moment in our journey to redefine how Malaysians experience premium technology. With LG Subscribe, we reinforce our commitment to offering flexible, accessible solutions that cater to modern lifestyles – removing the financial barriers to enjoying cutting-edge appliances.”

 

Elevate your home with LG Subscribe’s premium collection of 10 cutting-edge appliances, including the renowned PuriCare™ water systems, CordZero vacuums, ArtCool air conditioners, and the innovative WashTower. With professional maintenance for up to 7 years, seamless ThinQ integration, and adaptable payment options, this is next-level home living—designed around you.

 


Since its introduction, the service has gained remarkable traction, particularly among young families seeking premium appliances without significant upfront investments. This success reflects LG Malaysia’s commitment to listening closely to Malaysian consumers and developing solutions that address their evolving needs.

 


“As someone who values both performance and flexibility in my life, I appreciate how LG Subscribe makes premium products accessible to more Malaysians,” said Lee Zii Jia at the event.


 

“This innovative approach to home appliances mirrors the same forward- thinking mindset that athletes like myself strive for – always evolving and adapting to meet new challenges.”


 

In conjunction with the rebranding, LG Malaysia also launched their latest innovation in water purification – the LG PuriCare™ ATOM-U Water Purifier.

 

This sleek addition to the LG line-up combines minimalist aesthetics with cutting-edge technology in a space-saving undersink design that complements modern living spaces while delivering pure, clean water. Beyond functionality, ATOM-U enhances both health and home aesthetics.


 


“The combination of our LG Subscribe rebranding and the launch of the ATOM- U Water Purifier demonstrates our holistic approach to innovation – reimagining both products and how consumers access them. This philosophy will continue to guide LG as we develop solutions that make life better for Malaysians, and we’re excited about the innovations we’ll bring to market in the coming years,” said Justin Choi.

 


For more information on LG Malaysia, 

Website : https://www.lg.com/my 

Facebook : https://www.facebook.com/LGMalaysia


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Wednesday, June 18, 2025

Malaysia Gets Samsung’s 2025 AI TVs – Next-Gen Entertainment & Smart Home Hub


Samsung Malaysia today announced the nationwide availability of its groundbreaking 2025 AI TV lineup, featuring advanced Vision AI technology that transforms televisions into intelligent home ecosystems. Following strong consumer response during the pre-order phase, the complete range is now available across authorized retailers and Samsung Online Store, with exclusive launch gifts worth up to RM5,017 available from June 2-30, 2025.


The 2025 lineup represents a significant leap in home entertainment technology, with AI-powered features that automatically adapt to viewing conditions, content types, and individual family preferences, effectively transforming Malaysian homes from simple living spaces into intelligent environments that anticipate and enhance daily life.


Whether it's family movie night, quiet time with your favorite K-drama, or simply setting the right ambiance in your living room, today's home is more than just space—it's a reflection of your lifestyle. With the right technology, it can be smarter, more beautiful, and seamlessly in tune with your daily routine.

  

Intelligence That Adapts to Your World

Powering this transformation is Samsung's most advanced Vision AI[1] technology, which combines machine learning with computer vision to create viewing experiences that feel naturally intuitive. The system recognizes scenes, faces, objects, and text in real-time, then intelligently adjusts contrast, brightness, sharpness, and sound based on who's watching, what's playing, and where your TV lives in your home.


Imagine AI Picture and AI Sound Pro working together to ensure every family member enjoys their content exactly as intended—whether your teenager is gaming with friends or grandparents are catching up on their favorite K-drama. The technology makes content-aware adjustments that keep every scene immersive yet comfortable for the eyes.


The Adaptive Picture Pro feature becomes particularly valuable in Malaysia's dynamic lighting conditions, automatically fine-tuning visuals as natural light shifts throughout the day. Combined with Glare Free technology that minimizes reflections and distractions, you can enjoy clear, comfortable viewing regardless of room lighting. No more getting up to adjust settings when the afternoon sun hits your screen or when evening falls during your favorite show.

 

For busy Malaysian families juggling work, school, and social time, the Smart Hub creates personalized spaces for every family member. Each person gets their own curated content recommendations and privacy settings, while EyeComfort Mode automatically reduces blue light during evening hours—perfect for those late-night viewing sessions before bed.

 

Designed for How Malaysians Really Live

From compact Kuala Lumpur apartments to spacious family homes in Petaling Jaya, the 2025 lineup offers ultra-slim designs and flexible sizing that complement any Malaysian living space. The multi-view options support everything from parents working from home while kids study nearby, to those memorable family karaoke nights that bring everyone together.


Choose the NeoQLED 8k (Q990F/Q900F) for picture clarity so detailed you'll feel like you're stepping into the screen, or explore the vibrant OLED models (S95F/S90F/S85F) that make every colour pop with lifelike intensity. For those who appreciate form as much as function, The Frame Pro doubles as stunning wall art when you're not watching, seamlessly blending technology with your home's aesthetic.


Complete your entertainment sanctuary by pairing any TV with Samsung's Q-Series soundbars featuring Q-Symphony technology. This creates surround sound that syncs seamlessly with your TV's audio, transforming your living room into a private cinema where every whisper and explosion feels precisely balanced.

 

Buy Now, Thanks Us Later

Samsung's 2025 AI TVs are now available across authorized retailers and the Samsung Online Store nationwide. To celebrate bringing this intelligent entertainment to Malaysian homes, Samsung is offering exclusive gifts worth up to RM5,017[2] with the purchase of selected 2025 models from June 2-30, 2025.

 

These aren't just promotional add-ons – every reward enhances how you experience Vision AI technology:


Galaxy Tab (worth up to RM4,299)[3] enhances your ecosystem for on-the-go productivity, gaming, or controlling your smart home devices right from your couch. 


Slim Fit Wall Mount (worth RM499)[4] provides sleek, flush mounting that completes your TV's clean aesthetic and maximizes your living space. 


1-Year Art Store Subscription (worth RM219)[5] for unlocks over 2,000 pieces from world-class galleries across The Frame, Neo QLED, and QLED models, letting you refresh your display art as often as you change your mood.


Customizable Bezels (worth up to RM899)[6] for The Frame allow you to swap styles to match seasons, special occasions, or interior updates.

 

The Ideal Time to Transform Your Home

There's never been a better time to reimagine your home entertainment experience. The 2025 Samsung AI TVs don't just offer industry-leading technology—they provide genuine lifestyle value, seamless design, and intuitive experiences that evolve with your family's needs.

 

With limited-time gifts worth thousands of ringgit available during this launch window, Malaysian families can get more intelligence, more immersion, and more elegance in their homes while enjoying exceptional value. Your living room is waiting to become smarter, more beautiful, and perfectly tuned to the way you really live.

 

To purchase, please visit : https://samsung.com/my/tvs/launch/ 



[1] Samsung Vision AI features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.

[2] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[3] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[4] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[5] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.

[6] The promotion is on a first come first served basis, while stocks last. Terms and conditions apply.


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