Bad breath? Cup your hand over your nose and mouth and gently breath out, then sniff. Do you catch a whiff of bad breath? However most of us do not talk about bad breath choosing to isolate ourselves from others, or keep away from those with bad breath instead.
You are not alone as a recent study of Malaysian dental
students found that one in every two suffer from clinical oral malodour or bad
breath[1]. Worldwide
figures indicate that from 22 percent to 50 percent of the global population
suffer from moderate bad breath[2].
Bad breath can have social and psychological effects on suffers including low
self-confidence and low self-esteem, and it should be taken seriously[3].
This is why Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide is working with Limkokwing University of Creative Technology on a creative youth empowerment campaign, Fresh Breath for Malaysia, in conjunction with the introduction of Guardian’s new mouthwash range.
The campaign’s
goal is to empower Limkokwing students to creatively interpret the theme of
Fresh Breath for Malaysia as a showcase of positive energy towards the nation
while encouraging better oral hygiene through visual expression and multimedia.
A total of RM14,000 in cash prizes will be awarded to the top ten students
across two categories.
To kick-off the campaign more than 200 students from Limkokwing University took a brief on Guardian Malaysia, the Fresh Mouth 6 Action mouth wash range and oral care challenges in Malaysia from representatives from Guardian Malaysia, helping them gain useful industry experience.
They will submit
their entries by September 13, 2018. Shortlisted finalists will share the
rationale for their work before more than 500 of their peers before online voting
begins, and the winners are determined.
The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.
When used as part
of a complete oral care routine of twice daily brushing, flossing and with a
good diet, mouthwashes may
offer additional benefit in terms of reducing bad breath and cavities[4].
Guardian
Malaysia, Group Health & Beauty Product Manager, Ms Michelle Yeap briefed
the students on the company, products and the theme of Fresh Breath for
Malaysia.
“We created
this campaign in collaboration with Limkokwing to empower youth to give their
own perspective on real world issues. We
hope that the students will use this platform to start a conversation on
oral care, specifically the problem associated with bad breath, and offer creative
and positive insights on how to overcome a condition that affects up to 50% of
the population. We’re confident that they have what it takes to create a Fresh
Breath for Malaysia and to showcase the Guardian Fresh Mouth 6 Actions
mouthwash range,” said Ms Yeap, a Limkokwing alumna.
Limkokwing
University’s Industry Empowerment Senior Vice President, Datuk Raja Aznil Raja
Hisham explained that the university and its students are uniquely suited
to give a different perspective to the Fresh Breath for Malaysia campaign.
“Our
Cyberjaya campus hosts students from 160 countries. The multicultural milieu on
campus gives rise to work that has a depth and breadth of creative global
thinking and implementation. Our students can approach this interesting campaign
as Malaysians with deep insight into their own nation and the quirks of its
people, or they can view it from the perspective of different cultures and
practices. What our students gain from this collaborative campaign with
Guardian Malaysia is industry exposure that prepares them for their future
careers,” Datuk Raja Azil explained.
Limkokwing
University is a multicultural learning institution that provides students with
industry exposure. Students gain industry insights and professional networking
opportunities giving them the extra edge needed to succeed in a globalised
environment.
Shortlisted
entries will be uploaded to the Guardian Malaysia and Limkokwing Facebook
fanpages for online voting in late September 2018.
The Guardian Fresh Mouth 6 Actions
Mouth Wash range is available at all Guardian outlets nationwide, and through
the Guardian e-store at www.guardian.com.my in three variants of Cool Mint,
Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of
750ml at RM24.43.
[1] Rani, H, Ueno, M., Zaitsu, T, Furukawa, S, and
Kawaguchi, Y, 2015. Factors associated with clinical and perceived oral
malodour among dental students. J Med Dent Sci, 62(2): 33-41 https://www.ncbi.nlm.nih.gov/pubmed/26183831
[2] Akaji, Ezi & Folaranmi, Nkiru &
Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its
Prevalence, Impact and Control. Oral health & preventive dentistry. 12.
297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[3] Akaji, Ezi & Folaranmi, Nkiru &
Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its
Prevalence, Impact and Control. Oral health & preventive dentistry. 12.
297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control
[4]
https://www.ada.org/en/member-center/oral-health-topics/mouthrinse
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