Happy Mother's Day to all dedication mummies! Did you know that a pregnant woman’s
heart pumps 20 more beats per minute compared to a non-pregnant woman to supply
enough oxygen and distribute nutrients for herself and the child within? These
physical changes which help a mother to nurture life have an impact on her daily
activities, turning mundane activities into extraordinary feats. Recognising what
pregnant mums go through every day, Anmum™ Materna joins forces with Riding Pink to support these amazing mums this Mother’s Day by giving
them a hand while performing their everyday tasks via an extraordinary
experience.
From 8-31 May 2017, the first 25 pregnant mums who sign up with Riding
Pink receive a FREE extraordinary ride from Anmum™ Materna – whether it’s for a pre-natal check-up appointment,
to work, grocery shopping, or a girls’ day out. To make it a special ride, mums will get a special Mother’s Day musical
selection to enjoy, plus the expert advice of a – pre-natal yoga teacher to
teach breathing techniques to relax herself to ease her pregnancy for select
mums. So thoughtful of the Anmum Materna! Only being a mommy can truly understand pregnant mom and breastfeeding mom needs!
At the end of the ride,
they will also receive an exclusive Anmum™ Materna gift pack to enjoy
which features a nutritional pack and some amazing goodies for a mum-to-be in
preparation for labour. The next 100 mums who sign up will enjoy RM5 off their
ride while enjoying their, a Mummy Survival Kit
packed with useful mum-friendly products and the Mother’s Day music selection.
Riding Pink, Malaysia’s first ever women's-only transportation platform, was
founded as a way for women and mums to support each other while earning
additional income through a safe, female-friendly transportation service. Similarly, Anmum™ Materna wants to offer mums assurance throughout
their motherhood journey, by providing the right nutrition to support their
pregnancy. With this shared vision, Anmum™ Materna and Riding Pink have developed this
initiative to create an extraordinary experience for pregnant mums to enjoy.
Triggered by the knowledge that many pregnant
mums may not receive adequate nutrition for herself and her child based on a
paper published by Jurnal Sains Kesihatan
Malaysia in 2014ⁱ, Anmum™ Materna’s
“Extraordinary Mums” campaign shines a spotlight on possible nutrient
deficiencies. For example, only 3%ⁱ of
pregnant Malaysian mums get enough folate[i]
from their dietary intake and only 23%ⁱ
of pregnant mums consume the daily recommended requirement of calcium from
their dietary intake. Adequate intake of nutrition was really important for pregnant mom and baby's health as in mouse mommy had experience leg cramp during pregnancy time due to lack of calcium intake. Mouse mommy follows doctor advise to drink milk twice daily and take calcium lactate 500mg daily to cater for my pregnancy needs.
Pregnant mums need 600µgⁱⁱ of folate
during pregnancy to reduce the risk of neural tube defects while 1000mgⁱⁱ of
calciumⁱⁱ is essential to fulfil her own needs while supporting bone
development for her child. While most mums know they need to consume a healthy,
balanced diet for two, it’s difficult for busy mums to obtain sufficient
nutrients from regular meals alone. For instance, the daily requirement for 600µg
of folate would be equivalent to 75 cups of brown rice, and 1000mg of calcium
is found in 10 pieces of soybean cake while 11mg of zinc would be found in 52
slices of white bread or 55 large bananas.
To help mums get the nutrition they need
for themselves as well as their child, two glasses of Anmum™ Materna provides pregnant
mums with 100%ⁱⁱ the daily recommended requirement of folate, calcium and zinc,
in a convenient low-fat milk powder formula.
This Mother’s Day, celebrate the extraordinary
feat of pregnancy with Anmum™ Materna and Riding
Pink to redeem free rides and discounted rides, in addition to exclusive gift
pack simply by writing to us at anmumpink@gmail.com.
Alternatively visit us on www.facebook.com/ConnectedMumsClub/
or www.facebook.com/RidingPink to learn more about these extraordinary
experiences and connect with other mums. A special mommy's treats that not to be missed!
[i]
Manaf et. Al,
Nutritional Status and Nutritional Knowledge of Malay Pregnant Women in
Selected Private Hospitals in Klang Valley. Jurnal Sains Kesihatan Malaysia.
2014 12(2):53-62.
ⁱⁱ Based on the US Dietary Reference Intakes
(US DRI)
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