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Oral Health Tooth Sensitivity Awareness | SENSODYNE 'Pledge No to Sensitivity' !

(Left to right) – Fahrin Ahmad, actor and sports host, Stacy E. Wallace, Vice President and General Manager of GlaxoSmithKline Consumer Healthcare Malaysia and Brunei, Dr Ng Woan Tyng (吳婉婷),  President-Elect of the Malaysian Dental Association, Belinda Chee (徐慧华), TV personality, Foo Hwei Jiek (胡蕙洁), Head of Trading, Watsons Malaysia at the Sensodyne ‘Pledge No to Sensitivity’ event.
Tooth sensitivity is a common problem amongst Malaysians and GlaxoSmithKline’s SENSODYNE® Repair & Protect range is leading the change with key experts, well-known retailers and local personalities, to ‘Pledge No to Sensitivity’ and free themselves from the discomfort from tooth sensitivity.

Tooth sensitivity, also referred to as dentine hypersensitivity, is a common condition that affects as many as one in three people1. Characterised by a sharp sudden pain in the mouth, tooth sensitivity may cause discomfort to a sufferer throughout their daily activities such as eating, drinking, tooth-brushing and on some occasions, breathing2. Oral health plays important role in our life and can represent our current health condition.

Tooth sensitivity is a painful condition which can happen when tiny holes in the dentine, the layer directly below the enamel on the tooth’s surface or the gum, becomes exposed as a result of enamel wear or gum recession. These holes are 100 times smaller than the width of a human hair said Dr Ng Woan Tyng, President-Elect of the Malaysian Dental Association. Mouse mommy can seriously feel the pain as in our tooth nerves were very sensitive and can directly feel the pain once get triggering…

Fahrin Ahmad (centre), actor and sports host,  sharing his personal story about tooth sensitivity at the Sensdoyne ‘Pledge No to Sensitivity’ event
Sensodyne’s ‘Pledge No to Sensitivity’ aims to drive Malaysians to take a stand against tooth sensitivity and protect themselves from suffering this preventable condition. This pledge encompasses a pledge of four parties coming together, namely GSK, the Malaysian Dental Association representing dentists nationwide, Watsons Malaysia representing the retailers’ demographic. Members of the Home Testers Club Malaysia, as well as actor and sports host, Fahrin Ahmad and TV personality Belinda Chee will be representing consumers who suffer from tooth sensitivity.

Stacy E. Wallace, Vice President and General Manager of GlaxoSmithKline Consumer Healthcare Malaysia and Brunei said that they understand the pain with tooth sensitivity go through each day and try to avoid foods or drinks that might triggering the pain. Therefore, encourage all Malaysians who suffer from tooth sensitivity to ‘Pledge No to Sensitivity’ and live a life that is free from this condition!
Stacy E. Wallace, Vice President and General Manager of GlaxoSmithKline Consumer Healthcare and Brunei, sharing her personal story of tooth sensitivity at the Sensodyne ‘Pledge No to Sensitivity’ event. 
GSK are committed to ensure that tooth sensitivity sufferers have access to GSK range of oral healthcare products namely SENSODYNE® Repair & Protect toothpaste, that has been proven to be effective in repairing sensitive areas of the teeth with twice daily brushing.

SENSODYNE® Repair & Protect toothpaste is the first everyday fluoride-based toothpaste containing GSK’s patented NovaMin® technology. The NovaMin® technology is a breakthrough oral healthcare technology that forms a harder tooth-like layer over and within the exposed dentine that is up to 60% harder than the vulnerable areas, thus giving the user stronger repair.

Based on a survey by Home Tester Club Malaysia, 99.5% of their members who tried SENSODYNE® Repair & Protect found it to be effective and subsequently ‘Pledged No to Sensitivity’ by committing to repair their sensitive teeth and protect themselves from long term pain3.

Actor and sports host, Fahrin Ahmad shared his own story of teeth sensitivity – in which he usually tries to endure the pain as he believes that it is manageable. Belinda Chee, TV personality, said that she is ‘Pledging No to Sensitivity’ because she finds herself missing out on some of her favourite food. As part of their commitment to the pledge, Fahrin and Belinda is taking a 14-day trial to test the SENSODYNE® Repair& Protect toothpaste. Throughout the two weeks, both Fahrin and Belinda will be using the toothpaste and share their experience through their social media platforms.

Stacy concluded that GSK are delighted to team up with all the parties involved as we commit to this cause and stand against tooth sensitive. Together, I believe that we would be able to drive Malaysians to repair their teeth, protect themselves from sensitivity, and help sufferers live better lives.
It is time to stop enduring the pain from tooth sensitivity! Pledge No to Sensitivity today at
GSK invite everyone to take the pledge especially Malaysians that suffering from tooth sensitivity! Yes! Free us from tooth sensitivity!

To take your stand against tooth sensitivity and ‘Pledge No to Sensitivity’, please visit,
‘Pledge No to Sensitivity’ website        :
Sensodyne Malaysia’s official website :

1 Addy M. Int Dent J 2002; 52: 367-375 
2 Bekes,K, Hirsch, C. What is known about the influence of dentine hypersensitivity on oral health-related quality of life?. Accessed on 17 April 2017. Link: 

3 Based on a survey conducted by Home Tester Club Malaysia with 854 members conducted between 5/4/2017 and 28/4/2017  

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