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| Photo courtesy from Sherry http://www.mymumbest.com/ |
Mattel Southeast Asia (Mattel) launched a
new Thomas & Friends™ toy line in Malaysia, themed
around Thomas’ new Adventures beyond the Island of Sodor.
Thomas & Friends™ can be spotted in locations such as
Tidmouth Sheds, Knapford Station, Brendam Docks and Sodor Steamworks, to name a
few. This year, for the first
time ever, everyone’s favourite blue engine will journey to lands beyond
the Island of Sodor, into the sea and out in space.
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| Photo courtesy from Sherry http://www.mymumbest.com/ |
“In this digital age, parents are faced with the challenge of
finding alternative ways to stimulate the healthy development of children in
the crucial early years. The new toy line brings back the fun of physical play,
presenting Thomas & Friends™ in new environments that encourage
children to broaden the scope of their imagination through the endless hours of
fun that physical play provides,” said Joanne Teng, Senior Brand Manager,
Mattel Southeast Asia.
In conjunction with the launch, Mattel has teamed up with Sunway
Pyramid to bring Thomas & Friends’ Adventures to life. From now
till this Sunday, 14th May 2017, the Thomas &
Friends™ Adventures event will be held at the Blue Concourse of Sunway Pyramid
Shopping Mall. Children in Malaysia will be the first in Southeast Asia to
experience the Adventures on land, sea and space with their favourite blue
engine.
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| Photo courtesy from Sherry http://www.mymumbest.com/ |
Children will be able to participate in a special obstacle
course where they can find their way through a maze on land, slide into the sea
of Adventure, challenge themselves to ‘Reach for the Stars’ in space and go on
a ride on a Thomas train. Challenging and yet fun activities for the
children.
"Thomas & Friends™ has been a family favourite for
decades. We are excited to have this brand with us to share with our customers.
This way, their experiences are enhanced while taking time off their busy
schedules to shop and dine at Sunway Pyramid", said Kevin Tan, Chief
Operating Officer of Sunway Malls.
Thomas & Friends™ fans will also be able to enjoy RM5
off a ride to/from Sunway Pyramid Shopping Mall by using the “THOMAS”
promo code. Consumers can visit http://grb.to/thomas to check
out the terms and conditions.
For more information about the new toy line and
the Thomas & Friends™ Adventures event, please visit www.facebook.com/sea.thomasandfriends.
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