Prudence
Foundation, the community investment arm of Prudential Corporation Asia, has launched
a mobile app to help parents to discuss a variety of financial literacy subjects
with their children in an entertaining and engaging way.
“This new app is the ideal tool for parents, who want to discuss financial literacy but don’t know where to start. Cha-Ching Challenge provides yet another touchpoint and platform to deliver our message about the importance of financial education.”
Cha-Ching was first launched in 2011 across Southeast
Asia on Turner’s Cartoon Network and later on Boomerang. On the Cartoon Network
channel, the episodes are available in more than 34 million households in 10
languages per month. Since its launch in 2011, the programme has accumulated more
than 76 million page views on www.cha-ching.com,
more than 3 million video views on its YouTube channel and generated 139,000 Facebook
fans.
The Cha-Ching School Contact Programme has been
implemented across Asia since 2012 and has reached more than 280,000 children
directly. It has been adopted into the national curriculum by the Department of
Education in the Philippines. A new Cha-Ching Curriculum with structured lesson
plans for teachers was launched in schools in the Philippines, Malaysia and
Indonesia in 2016.
"Turner is able to bring a sense of
fun to what is a very important subject. The characters and storylines that it
has created together with Prudence Foundation have resonated with families for
years, and the app is the next step in the campaign’s evolution,” added Vishal
Dembla, Turner’s General Manager in Southeast Asia.
Mouse mommy was looking forward a real-life money management and activities especially at our local or international bank. Mouse mommy was believe that learning to save money from young age and know-how-to-use money wisely would definitely beneficial to the kids and build up a healthy and debt-free community!
The Cha-Ching Challenge app is now available
on the App Store and Play Store. For more information, visit ChaChing.com and the Cha-Ching Facebook page.
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