“As an online marketplace, 11street serves the role in providing consumers with the convenience of online shopping and a greater product variety at competitive price, locally and internationally, while growing the local e-commerce market.”
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| The happy faces of 11street’s guests of honour, brand partners, and executives at the launch of the ‘Shocking? YES!’ campaign, 11street’s year-end sale. |
Chuljin Yoon, Chief Operating
Officer of 11street shared:“With the rapid digitalisation of economies, we are
looking at a world of connected businesses. China, Japan,Korea and USA top the
chart for active e-commerce penetration,so no doubt the Southeast Asian
countries including Malaysia are a melting pot of opportunities for the
e-commerce boom to take place.
The competitive fray of e-commerce has led to increased competition in the e-commerce industry in Malaysia, suggesting that growth is imminent for local operators. With that, 11street– Malaysia’s number 2 online marketplace – is driving initiatives to accelerate its business growthby introducing a plethora of local and international products to contribute to Malaysia’s e-commerce industry.
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| 11street Chief Operating Officer, Chuljin Yoon, is excited about the launch of th ‘Shocking? YES!’ campaign at Aloft Hotel Kuala Lumpur. |
Yoon also pointed out that since
2016, cross-border trading (CBT) in Malaysia has been experiencing exponential
growth. For 11street Malaysia alone, the total order volume for global products
has grown remarkably by double this year as compared to 2016. The most popular
countries whose products are most sought after were China, Japan, Korea and USA.
Worth mentioning, the total order for China products grew by 9 times this year
with more than 70% purchase under the home improvement and personal care range
of products.
Global products of the highest
demand were items such as car camera, cosmetic make-up bag, travel bag and
electronic gadgets, so with this information and through their market insights,
11street is en route to execute campaigns that benefits consumers with a wider
product variety, yet continues to boost the growth of e-commerce in Malaysia.
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Prepare for a shock!
11street’s guests of honour assist 11street to launch the ‘Shocking? YES!’
campaign.
|
Onwards through a past 11street
survey, shoppers have revealed that price plays a key factor when it comes to
online shopping; the other factor includes product abundance for all categories
across international brand standards.
Yoon elaborated:“Consumers shop online for lower prices. Apart from sourcing for affordable and a greater
variety of quality products, 11street’s commitment is to deliver a holistic
online marketplace to Malaysian consumers where they can find great discounts
and an exciting shopping experience in a single place. 11street seeks to
deliver convenience to our shoppers, at lower prices – guaranteed!”
By collaborating with thousands of locally
established and globally recognised brands, the launch of 11street’s year-end
online shopping campaign– ‘Shocking?
YES!’ – will introduce 100,000 Lowest Price Guaranteed products and free shipping for purchase above RM29 under the
Shocking Deals section beginning 1
November 2017 and ending 31 December 2017, with over thousands of sellers and
international brands to shop from.
Oh No! This is really a great deals for us! Mouse mommy was so exciting that many brands get involved and cool shocking deals with free shipping somemore! Mouse mommy was really exciting and already start to look for Mamypoko diapers for baby MH, Lotte Pepero for MR(his favourite!), Skechers shoes for mouse papa and HadaLabo skincare for me!
During the campaign, consumers will
enjoy a range of products from global participating brands, namely Globalegrow (a public listed brand on the Shenzhen Stock
Exchange with market capitalisation exceeding US$3 billion); Anker and Aukey (top ranking global
Amazon sellers leading in the charging
category, and consumer electronics and mobile tech accessories respectively,
in more than 20 countries including the USA, Japan and Europe); HadaLabo (number 1 face lotion in
Japan, with one bottle purchased every two seconds); OLENS (number 1 cosmetic lens supplier in Korea); MamyPoko; and Samsung, to name a few.
Other participating brands include Banggood,
Banila Co., Bluelans, Caring Pharmacy, CJ WOW Shop, Courts, Lotte, Mamonde, Nongshim,
Skechers, Tesco, UEB Technology, and many others.
Yoon concluded: “As consumers embark
on a shopping spree during the year-end sale season,11street aims to achieve at
least a 50% increase in GMV and its cross-border trading orders. We believe
that today’s launch of our ‘Shocking?
YES!’ will pave the way to redefining online shopping for Malaysians, by
giving them more product variety bundled with shocking promotions that they
cannot resist.”
As the number 2 online marketplace
in the country, 11street’s growing business portfolio now has more than 40,000
sellers with over 13 million listed products, and has an average of 16 million
monthly visits.
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It’s all smiles as
the balloon pops, signifying the beginning of the ‘Shocking? YES!’ campaign on
11street.
|
The launch of 11street’s ‘Shocking? YES!’ campaign was witnessed
by Tan Sri Datuk Ter Leong Yap, President of the Associated Chinese Chambers of
Commerce and Industry of Malaysia (ACCCIM);Akira Kajita, Managing Director of
the Japan External Trade Organization (JETRO) Kuala Lumpur; Yeon Sung Whan,
Director of the Korea Trade-Investment Promotion Agency (KOTRA); and Adam Tan,
Vice President of the China Entrepreneurs Association in Malaysia (PUCM).
Mouse mommy was so exciting to share this great deals with you!
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