Happy 51th Anniversary MAGGI®! Mi MAGGI® celebrated 51 years of history with Malaysians through its annual MAGGI® SAH Malaysia!, campaign, which was organised in conjunction with Malaysia’s 65th Independence Day as well as the 59th Malaysia Day recently.
The campaign reached its culmination via a Grand Finale and on ground fiesta celebration as MAGGI®‘s biggest event of the year, held at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).
Introduced
in Malaysia in 1971, Mi MAGGI® has since been a Malaysian favourite,
from a hearty bowl of MAGGI® Soup noodles at home to a plate of
MAGGI® Mi Goreng at the restaurant.
Speaking
at the media event today, Juan Aranols, CEO of Nestle (Malaysia) Berhad
said that the MAGGI® SAH Malaysia! campaign themed
Kembara DuniaKu Bersama MAGGI® celebrates the richness and
heritage of MAGGI® creations from home to food outlets, paying
tribute to the culinary creativity of warungs, mamak stalls and food trucks
nationwide, all of which form the colourful fabric of Malaysian lifestyle.
“MAGGI® SAH Malaysia!, into its third year, aims to bring out the best of Malaysian food culture – of eating together and connecting with one another at the local eateries with their favourite MAGGI® dish.
Many food
operators were hard hit during the COVID-19 pandemic but now with more
Malaysians eating out and socialising again as normalcy resumed, this campaign
aims to celebrate their unique and viral Mi MAGGI® creations!” said
Juan.
Mouse
mommy was honoured to celebrate this meaningful cum traditional celebration
with MAGGI® . Do
you know the chili ingredients in the MAGGI® chili
sauce is from Kelantan? Klate Chili, spicy and nice in chili aroma.
Through
the Kembara DuniaKu MAGGI®, SAH Malaysia! travelogue hosted
by MAGGI® Ambassador Sheila Rusly, MAGGI® CukupRasa
Ambassador, Datin Paduka Eina Azman and MAGGI® Pedas
Giler Ambassador MK K-Clique, MAGGI® tracked down 12 local
warungs and eateries nationwide to capture their viral MAGGI® recipes.
These food operators were presented with a MAGGI® SAH Malaysia!
plaque today in recognition of their Malaysian-endorsed signature MAGGI®
dish.
These
viral recipes went on to inspire other food operators to submit their own
creative MAGGI® recipes through the ResipiKu KreaktifKu
online challenge. The 8 finalists today will vie for total cash prizes of
RM10,000.
The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge, culminating in today’s “live” cook-off session where 12 consumer finalists vie for three Grand Prizes of RM5,000 cash prizes each.
At
the event today, honorary plaques were also accorded to the Persatuan Pengusaha
Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India,
Malaysia (PRIMAS) in recognition of their contributions and efforts in
regulating and revitalising the food operators’ businesses in Malaysia in the
new normal, and for their long-standing support for MAGGI® by their
members comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS,
respectively.
Ms.
Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad
acknowledged that Malaysian food operators have journeyed for decades with
MAGGI®, similarly with our diverse consumers across all walks of
life who continue to enjoy MAGGI® good food moments while creating
warm, memorable connections. MAGGI® SAH Malaysia! is a
celebration of the long-standing relationship with
Malaysians.
“In
line with the spirit of “You and MAGGI®, Cook The Difference”, we
aim to inspire and encourage Malaysians to make a difference through cooking -
be it for themselves, for their loved ones at home or sustaining their food
businesses through creating ‘eureka’ moments with crowd-pulling MAGGI® dishes,”
quipped Geetha.
For more information about the MAGGI® SAH
Malaysia! campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/
No comments