The cultural diversity of
Malaysia in many ways has influenced our unique flavours and ingredients. An
amalgamation of Chinese, Indian, Malay and Borneo flavours, our taste buds are
constantly tickled by a variety matched perhaps by no other place on earth.
Which brought ShopeeFood
to survey our cities for the best five-star cuisines as rated by ShopeeFood
users. During its last three major campaigns, such as the 9.9 Shopping Day,
10.10 Brand Sale and 11.11 Big Sale, ShopeeFood gathered data on food trends to
find out what Malaysians loved to eat. Measured based on the most frequently
ordered items on the ShopeeFood app, the survey showed two clear favourites:
rice-based dishes and fried chicken.
There is no denying that
rice is the heartland of this country. Aside from the multitudes of paddy
fields across the nation, rice is our staple food, incorporated in our baby
food, snacks, desserts and almost every meal. Whether it’s Chinese-style bowls
of steaming rice, or the ever-famous Indian banana leaf meal, and not
forgetting our beloved Malaysian Nasi
Lemak, rice is in the DNA of Malaysia and its people.
While Roti Canai may have hit the top spot on ShopeeFood’s top five
cuisines survey, rice-based dishes and some form of fried chicken are
abundantly featured in our food trends.
Chicken dishes especially
fried chicken not surprisingly also came out top in the best five stars cuisine
found on the ShopeeFood app. Fried chicken is a treat savoured by young and old
alike.
For some, fried chicken
was a treat enjoyed during large weekly family gatherings or just as a workday
lunch or dinner.
According to a survey in
2021, Malaysians are the third highest chicken consumers in the world with
almost 50 kilograms of chicken consumed per year, per person[1]. While
it does not close in on the 82.3 kilograms of rice a Malaysian eats per year[2], for
a population of just over 32 million people to be the 3rd highest
chicken consumer in the world goes to show how much Malaysians love their
chicken.
And we are not biassed
either. Whether it’s Ayam Goreng Berempah
or the latest Korean-style fried chicken, Malaysians love their chicken in
every way they can get it. Today we have hundreds of different styles of
chicken at our fingertips – whether in person or online at ShopeeFood, the list
is endless.
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What ShopeeFood Order Trends Say
During the Covid-19
pandemic, Malaysians made the move towards delivery platforms to get their
meals safely and easily. Given the convenience and wide variety of food options available at
their fingertips, Malaysians increasingly prefer online food delivery. There are over 2,000
cuisines to choose from depending on your mood and taste for the day.
“People are becoming
increasingly reliant and comfortable with digital services. Malaysians have
readily adopted food delivery as it provides convenience, value, and variety.
At ShopeeFood we are equally committed to helping more merchants whether
enterprise or local heroes to benefit from Shopee’s large ecosystem and adopt
new ways of doing business and gaining new customers,” said Kwa Yin Leng, Head
of Operations for ShopeeFood Malaysia.
“We are very excited with
this survey as it shows what we love most as Malaysians when it comes to food.
During our peak promotion periods like 9.9, 10.10 and 11.11, rice-based dishes had
approximately 3x uplift in terms of orders compared to an average day. This
shows that Malaysians not only enjoy rice as a staple food but are also keen to
take advantage of the sale period to get the best value for their orders,” she
added.
ShopeeFood was established
in 2021 to help its users benefit from a convenient and hassle-free food
delivery experience by providing numerous eateries, from popular joints to
local street food stalls, at the best value. As part of Shopee’s existing
ecosystem that includes the mobile wallet ShopeePay, along with amazing deals
and promotions all year round, Malaysians have a secure, and rewarding payment
and delivery experience with ShopeeFood.
ShopeeFood Users Rate Their Favourite Five-Star Restaurants
ShopeeFood surveyed its
users’ choices to find out the best rice dishes and fried chicken in Kuala,
Lumpur, Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu. While the
all-time favourites included Nasi Lemak,
Bubur Ayam, Nasi Kukus and fried chicken - we observed that users loved
variety when it comes to preparations such as Middle Eastern, Korean,
International and Japanese.
Here’s a list of the top
five restaurants from all over Malaysia picked by ShopeeFood users as the best
places to get your rice dishes and a variety of fried chicken fixes from.
Kuala Lumpur and Putrajaya
Whether it’s Nasi Campur or Chinese cuisine, these
folks know where to go for good food. For the best five-star rated rice dishes
and fried chicken, just click on the links below and ShopeeFood users will show
you the way.
[2] https://rice-processing.com/analysis-on-rice-industry-in-malaysia.html
|
Restaurant Names (Voted five-stars
for rice dishes) |
Restaurant Names (Voted five-stars for fried chicken dishes) |
|
Klasik Aroma Salai Desa Petaling
Nasi Lemak @ Sunny Food Republic KL
Lan Zhou Mee Tarik @ Bukit Bintang
Takoyaki Leleh Masok - Kg Baru
|
|
Penang
Up north at our very own food haven Penang, besides the distinct Penang food, users also enjoy Middle Eastern food such as Mandi Chicken and juicy fried chicken burgers.
|
Restaurant Names (Voted five-stars
for rice dishes) |
Restaurant
Names (Voted five-stars
for fried chicken dishes) |
|
ZUS Coffee @ Jelutong Mr. Shawerma @ USM
Plaza Ivory Tanduk Bihun Sup
Utara Bayan Lepas |
Johor
Johorians love
their traditional fried chicken with rice. Apart from that, Johorians picked ‘hotpot’
soup to go with their rice, deep-fried chicken with herbs and spices and some
amazing curry and rice.
|
Restaurant Names (Voted five-stars
for rice dishes) |
Restaurant
Names (Voted five-stars
for fried chicken dishes) |
|
Donkey Restoran
Restoran Tyson Embrace Hall Cafe @
Jalan Impian Emas Shu Da Xia Hotpot @ Taman Sutera Utama Skudai
|
Gang Shi Fei @ Taman
Nusa Bestari |
Kota Kinabalu, Sabah
Middle Eastern, Japanese, and local cuisines – diverse Sabahans love a variety and their top picks will leave you spoilt for choice.
|
Restaurant Names (Voted five-stars
for rice dishes) |
Restaurant
Names (Voted five-stars
for fried chicken dishes) |
|
Restaurant Nasi Mandi
@ Lorong Plaza Kingfisher Goku Mozza Chs Crndog
Boba BrownSugar
|
Restaurant Nasi Mandi
@ Lorong Plaza Kingfisher Goku Mozza Chs Crndog
Boba BrownSugar |
Ipoh, Perak
Known for its
Hakka culture, cave temples and colonial old town, Ipoh is most definitely
famous for its food. Along with its heritage dishes, nasi lemak, fried chicken chop and Korean fried chicken are some of
the dishes that made it to the top of Ipoh’s favourite list.
|
Restaurant Names (Voted five-stars
for rice dishes) |
Restaurant
Names (Voted five-stars
for fried chicken dishes) |
|
Capati Warisan Pak
Lang PGA AZ Qifayah @ Batu 8 Mee Udang Ketam &
Masakan Thai @Tmn Tnjg Perdana R Heritage Recipes @
Meru B2 Ipoh Restoran Nasi Kandar
Bharkat @ Taman Cempaka |
Capati Warisan Pak
Lang PGA AZ Qifayah @ Batu 8 Cikgu Fuad Catering @
Kampung Jana Sambungan R Heritage Recipes @
Meru B2 Ipoh Restoran Anjung D'
Puncak Chemor
|
Selangor
And finally, users in Selangor have a thing for Asam Pedas with rice, old-time favourite Ayamas fried chicken and a fancy for Korean chicken.
|
Restaurant Names (Voted five-stars
for rice dishes) |
Restaurant
Names (Voted five-stars
for fried chicken dishes) |
|
Labbaik Ruzz Tent
& Cafe @ Taman Melawar |
Restoran Asmaas Nasi
Kandar Kuala Selangor K-Wing @ Taman
Perindustrain Ehsan Jaya
|
Hungry Already? Here’s a 12.12 Promo Sale for You!
The year-end 12.12 sale is finally here! Get exclusive deals from a wide range of
restaurants and order all your favourite food with these super offers:
● Free Delivery with RM0 min spend
● Super Deals up to 50% OFF on selected merchants such as Thong Kee Cafe, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen - Vietnam Coffee, Nasi Lemak Saleha and much more.
● Shocking Sale at RM12 starting from 6th - 12th December 2022
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