Wah Ha Children Products Sdn Bhd, the
exclusive distributor for CYBEX in Malaysia and also as one of the recipients
for the "Outstanding SMEs” at the recent
Golden Bull Award 2017
is privileged to host the inaugural launching of CYBEX brand in Malaysia at
this very day. We are honored to invite the top fashion, mainstream, popular
and in-trend fashion media of different languages in Malaysia as well as the
online influencers to witness and be a part of the event in presenting CYBEX as
a fusion of a FASHION STATEMENT and
a PREFEERED LIFESTYLE CHOICE for the men and women who are parents in Malaysia.
“CYBEX adds a new
breath and a new dimension to the dynamic lives of parents especially in the
urban area with many of its award winning products,” says Mr. Ken Kang,
Managing Director of Wah Ha Children Products Sdn Bhd at the official launch of
CYBEX.
The world of Cybex is characterized by
the desire not only to think the seemingly unthinkable but also to do it. True
to this word and ever since the foundation in 2005 the vision has been to be
the most desirable, authentic, technical and lifestyle brand for
fashion-conscious parents. The D.S.F
(Design, Safety, and Functionality) Innovation Principle is the core
philosophy behind CYBEX and its products. It stands for our drive to implement
a clear and iconic Design whilst meeting the highest Safety and quality
standards as well as intelligent Functionality.
In early 2014, the German company
CYBEX fused with Goodbaby International Holding Limited, one of the world’s
leading enterprises for the development and production of child and teen goods.
CYBEX delivers car seats, baby
carriers and strollers to more than 100 countries, employing over 300 talented
associates worldwide.
Since
2005, CYBEX has rebelled against the traditional approach to children's
strollers, car seats, and accessories, focusing on design, functionality, and
safety for fashion-conscious parents. Exclusive collaborations with designers such as Jeremy Scott and
Lala Berlin have proven that CYBEX and fashion is the perfect match to build on
the brands fashion story - demonstrating that fashion statements can be made
with strollers and car seats.
Some of the recent fashion collections
introduced and launched are:
Birds
of Paradise Collection
Follow nature’s
path. Nature springs to life in the new Birds of Paradise collection as CYBEX
transports vivid and exotic wildlife into the big city. Shimmering and colorful
parrots and plants are added as elaborate embroidery to the Priam Lux Seat,
Mios Seat Unit, Yema and numerous accessories of the award-winning CYBEX
Platinum Range.
Drawing inspiration from the latest catwalk trends from across
the world, this new collection is the ultimate fashion statement for fashion
conscious parents. What better way to catch the eye of the metropolis than a
flock of bright and brilliant Birds of Paradise? Birds of Paradise fashion
collection available for viewing during the launch include Priam Fashion
Edition Birds of Paradise, Mios Fashion Edition Birds of Paradise, and Yema Tie
Birds of Paradise.
Renowned for challenging conventions
to the core, the American designer Jeremy Scott breaks up the design customs of
the fashion world, creating works of art that are visually extravagant and also
functional. Having dressed various superstars such as Rihanna, Katy Perry, and
Miley Cyrus, as well as a renowned collaboration with the sportswear label adidas,
the Creative Director of Moschino now offers a second cooperation with CYBEX.
While their first joint collaboration was colourful and playful, the American
designer’s second capsule includes a sophisticated black stroller, car seat and
stylish accessories, all embellished with stunning gold details - some even
feature Jeremy’s signature angel wings.
The capsule collection’s slogan ‘Adults
Suck Then You Are One’ transports the angelic to the adult, blending pop-art,
fashion and humor. For Jeremy Scott, this slogan – borrowed from the great
American philosopher Bart Simpson – captures the imagination with the contrast
of the unexpected. Jeremy Scott fashion collections available for viewing
during the launch include Jeremy Scott Priam Fashion Edition, Jeremy Scott Aton
Q, and Jeremy Scott Changing Bag.
Marcel
Wanders Collection
For the first time, CYBEX connects
with the world of interior design. With the launch of furniture and a colorful
accessory line that includes a highchair, everything is reimagined to fit
seamlessly into the parents’ lifestyle. Leading this exciting collection is the
internationally celebrated product and interior designer, Moooi owner, and
industry rebel Marcel Wanders. The >>Parent’s Collection<< is
sophisticated yet playful, allowing parents to continue their cultivated lives
– even with little ones in tow. To go one step further, the new range also lets
moms and dads pass on their creativity to next generation through
design-forward furniture that smoothly integrates, creating a dream environment
in the home.
Marcel Wanders fashion collection
available for viewing during the launch include Wanders Highchair (Space Pilot),
Wanders Rocker (Hippie Wrestler), Wanders Bouncer (Space Pilot) and Sun Canopy
(available as accessory).
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