Leading Japan’s Moist Diane Hair Care Brand For Asian

Moist Diane, Japan’s leading silicone-free haircare brand, has combined the wonders of nature and the powers of science to launch its new Perfect Beauty series, a renewal of their signature Argan Oil series. 

Since the launch of the range in September last year in Japan , a million bottles were sold in just ten days! A renewal of their signature Argan Oil series, the new mega launch comprises six shampoos and six treatment products that are enriched with Organic Moroccan Argan Oil and Customised Beauty Keratin to address different hair concerns of Asian women.

“We are pleased to have one of Japan’s most sellable brand in hair care available at Watsons. At Watsons, we constantly pay attention to the needs of our customers and one of the top concerns of our customers are getting the right hair care treatment. With a vast number of brands available to address hair care needs, it is important that our customers can differentiate which hair care brand would meet their specific needs. Moist Diane’s new Perfect Beauty range addresses the needs and requirements of Asian hair, where our environment tends to cause the build-up of sebum on our scalp, causing oily, dull, limp or less-than-beautiful hair. With the innovative formulation from Moist Diane which is not chemically harmful to the hair, our customers will be able to choose from a vast range six shampoos and six treatment products that suits their hair care needs. It is no doubt that when your hair looks good, it personifies inner confidence and we standby with Watsons motto of “Look Good, Feel Great”, said Caryn Loh, Managing Director of Watsons Malaysia.

The new Perfect Beauty series by Moist Diane consists of six shampoos and six treatment products that target different hair types and concerns of Asian women. Other than being silicone-free, the newly formulated series is colour-safe and sulphate-free (except Extra Fresh variant). In addition, all the products are enriched with the goodness of ECOCERT certified Organic Moroccan Argan Oil and customised with Beauty Keratin in an elegant and pretty pump packaging designed with the brand’s trademark diamond shaped pattern that resembles a luxurious fragrance bottle.

“We are grateful to be able to launch Moist Diane in Watsons. As we all know, Watsons is rated as Asia’s No. 1 Health and Beauty retailer, we have trusted and valued Watsons support for the brand. When we first launched Moist Diane Argan Oil Shampoo series back in 2015, our distribution in Watsons started at just 180 stores. As of today, we have expanded to more than 450 Watsons stores nationwide. I am excited to announce the new series of Moist Diane - the Perfect Beauty range, the renewal of the signature Moroccan Argan Oil series”, said Dexter Lee, President of Mandom Malaysia.

During the Moist Diane Perfect Beauty media launch event at the Forum, KL, the winner of “She Is Diane” was selected among social media influencers who had participated in the “search” where each influencer had to upload at least two Instagram postings of them participating in a positive passionate cause, for instance, volunteering in charitable, environmental and educational causes after they have used the new Perfect Beauty range by Moist Diane, within a time period of ten days. They were then required to share with their fans on what it meant to have ‘Perfect Beauty’ – beauty that is inside and out.

During the event the contestants had to introduce themselves to the panel of judges done in a catwalk style, holding a placard that represented their passion for their personal cause and also revealed the product from the Perfect Beauty range that they had used. The aim of the “She Is Diane” search was for inner beauty, strength and the free spirit that embodies the brand. The winner of the search will walk away with products worth RM2000, RM1000 and RM500 respectively for First, Second and Third Winner, while the rest of the contestants will receive consolation prizes worth of RM100 products each.

The event was launched by Dexter Lee, President of Mandom, Shinichi Takata, Senior Executive Director of Mandom, Tiger (Mr. Keigo Hishiya), Managing Director of Naturelab, Claire Shih, Overseas Marketing and Sales Director of Naturelab, Danny Hoh, Customer Director of Watsons Malaysia and Thoren Tan, Trading Director of Watsons Malaysia, with members of the media and the blogger community. A Moist Diane product information sharing session was also held as part of the event, where Tiger (Mr. Keigo Hishiya), gave his insights on Moist Diane products to the attendees.

The customized Beauty Keratin in each Shampoo and Treatment product, works in tandem with the Organic Moroccan Argan Oil, to render healthy and beautiful hair for every Asian lady:

• Extra Damage Repair – Amino Keratin provides deep intensive repair to gaps and holes on the hair surface.

• Extra Volume and Scalp – Volumizing Keratin adds body to flat, limp hair and soothes sensitive scalp.
• Extra Moist and Shine – Platinum Keratin helps restore moisture and creates more surface area to reflect light and form a natural “angel ring” glow around the crown.

• Extra Fresh and Hydrate – Feather Keratin leaves hair hydrated, light and airy.

• Extra Smooth and Straight – Cuticle Keratin infuses moisture back into dry and coarse hair, tames frizzy hair and smoothes damaged hair cuticles.

• Extra Vital – Vitalizing Keratin nourishes scalp and restores hair strength and vitality.

Moist Diane is exclusive available at selected Watsons stores nationwide. To ensure that all the ingredients used are of the best quality and give glowing results to users of the Moist Diane Perfect Beauty series, numerous rounds of stringent tests, such as Hair Damage Test, Hair Smoothness Test, Hair Lustre Test, Hair Manageability Test, User Satisfaction Test and Hair Strength & Elasticity Test, were conducted prior to its launch.

In addition to the Organic Moroccan Argan Oli and customised Beauty Keratin, the Moist Diane Perfect Beauty range is also powered by 3 key scientific features: Nano Repair Matrix – this sensor technology helps to detect damaged hair and allows the nano-sized Organic Argan Oil and Beauty Keratin capsules to be absorbed into layers of the hair, and in turn repairs and nourishes the hair structure;

Nano Repair EL – a unique ingredient that is activated by heat from the hair dryer. Once it detects the heat, the Nano Repair EL penetrates into the hair shaft to boost hair elasticity, radiance and resilience giving supple hair!

Moist Diane Original Gentle Cleansing Complex – this cleansing system gently cleanses and rejuvenates the hair without any burden. In addition, it helps to removes impurities and dirt from the hair and at the same time, providing care for the hair with its rich lather.

Japan's Moist Diane haircare products that designed and suitable for Asian hair.

Interested to know more about Moist Diane Malaysia,
Website : http://www.moist-diane.jp/en/

Facebook : https://www.facebook.com/MoistDianeMalaysia/

Instagram : https://www.instagram.com/moistdianemy/

Interested to know more about Watsons Malaysia,

Website:  www.watsons.com.my
Facebook : www.facebook.com/watsonsmalaysia
Instagram : https://www.instagram.com/watsonsmy/   

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Aim High for Children’s Smartness With Dutch Lady

“60% of our brain is made up of fats and one of the most important fats is DHA or docosahexaenoic acid⁴ that helps a child’s brain to develop. DHA is like building blocks for the brain and its importance is even more evident for young children, because their brains are growing rapidly,” said Ashlee Ng, Marketing Director of Dutch Lady Malaysia.

Taking children’s nutrition to new heights, Dutch Lady Malaysia now offers the highest² level of DHA (docosahexaenoic acid) in its formulated milk powder for children from 1 to 3 years old in a new pack, introduced today at the top of the city’s tallest satellite tower, Menara Kuala Lumpur.

Speaking to media at the launch, Mr. Tarang Gupta, Managing Director of Dutch Lady Malaysia said the company has continuously improved its products over the years and is responsible for shaping Malaysia’s formulated milk powder for children category.

“Since our inception in Malaysia more than 55 years ago, the company has been committed to nourishing the nation with trusted dairy nutrition. In line with this, we have been responsible for introducing key developments in the category of toddler nutrition. In fact, we were the first to introduce formulated milk powder for children to Malaysian mothers in 1988. We were also one of the first to introduce ‘0% sucrose or less sucrose’ formulation in our products in 2012 to help address the rising concerns of non-communicable diseases (NCDs) in Malaysia,” highlighted Gupta.

He continued: “Today, we are pleased to achieve another milestone in the product category of formulated milk powder for children – providing the highest² level of DHA in every serving of Dutch Lady 123. We realise that the toddler years are the most important period for cognitive, emotional and social development; and many parents understand docosahexaenoic acid or DHA as a key nutrient to support the development of a child. The improved Dutch Lady 123 formulation also contains higher³ nutrient values for protein, vitamin D3, vitamin C  (and more), which are essential for a growing child.”

Ashlee Ng, Marketing Director of Dutch Lady Malaysia further explained the significance of having high DHA in children’s milk:

A child’s brain develops rapidly, by a whopping 90%, from the ages one to five⁵, and studies have shown that an increased intake of DHA benefits children’s cognitive ability or thought process, behaviour⁶ and concentration levels⁷. So it is important for parents to provide DHA in their children’s daily diet to support their brain development.

Ng also added that while DHA is abundant in some fatty fishes, it may not be convenient or easy to include it in a child’s every day diet to ensure DHA is fully absorbed into their system. However, it will not be the case with formulated milk consumed by Malaysian children on a daily basis, specifically the 1 to 3 year olds.

“Dutch Lady’s formulated milk powder for children also contains protein and 20 vitamins and minerals. Another added benefit is that the formula has -- ‘0% or less sucrose’, which helps maintain children’s healthy weight,” she added.

“With every Ringgit that Malaysian mothers are paying for Dutch Lady 123, not only are they getting the highest² level of DHA, but also higher³ nutrient values -- for example, approximately 44% more protein, 70% more vitamin D3, 150% more vitamin C and much more in comparison to other brands’ products of similar pricing. We hope to give the best value to Dutch Lady consumers,” concluded Ng.

Concurring to the fact that DHA helps lay the foundation of a child’s brain development during ages one to five years, invited guest Dr. Yong Junina shed some light on what parents can do to further support children’s cognitive development. During the launch, the consultant paediatrician and paediatric cardiologist who also conducts developmental assessments using the Griffiths Mental Development Scales encouraged parents to boost their children’s smartness by allowing them to play with building blocks or bricks, which allows kids to unleash their imagination and build or invent without any limitation. They also get the chance to practice their matching, counting and sorting skills.

“It’s even better if parents join in the fun and combine building blocks play with pretend play or story-telling time! Activities like this drive creativity and divergent thinking, not to mention social and language skills as well,” said Dr. Junina.

Celebrity mum and daughter, Scha Alyahya and Lara Alana, brand ambassadors of Dutch Lady formulated milk powder for children were also present at the launch.

Scha said, “I’m really proud to see my daughter, Lara, growing up to be smarter and healthier day by day. Lara grew up drinking Dutch Lady milk, and for me it is also the only brand I trust to provide quality and safe nutrition for her. It’s good to know that my little girl can enjoy her favourite milk and at the same time nurture her smartness as well,” said Scha. 

Aside from ensuring Lara is well-nourished, Scha often uses building blocks to stimulate Lara’s creativity. “Lara loves building castles, and then she would create her own stories about princes and princesses living in it, and the adventures they have as well. Listening to the twists and turns in her tales, I can’t help but marvel at how imaginative she is!” she shared.

Raise a smart, and bright child with good value nutrition from Dutch Lady today! Dutch Lady 123, Dutch Lady 456 and Dutch Lady 6+ with 5X DHA⁸ is available at all major hypermarkets and stores nationwide.

Interested to get to know more about Dutch Lady,

Website : www.smartmoments.com.my

Facebook : https://www.facebook.com/DutchLady.SmartMoments/

References:
1.      Based on Retail Audit for 12 months ending March 2018 in Total Peninsular Malaysia (Copyright © 2018, The Nielsen Company (M) Sdn Bhd) for the product category of formulated milk powder for children.
2.      DHA level per serving for DL 123 Plain & Honey compared to other formulated milk powder for children (1-3 years old) within similar price range (Mass category; GUM1+).
3.      Dutch Lady 123 Plain compared with other brands of formulated milk powder for children (1-3 years) in the same price range.
4.      Chang C.Y, Ke D.S, & Chen J.Y. Essential fatty acids and human brain. Acta Neurol Taiwan. 2009 Dec; 18(4):231-41. Retrieved September 5, 2017, from https://www.ncbi.nlm.nih.gov/pubmed/20329590.
5.      Early Childhood Education Degrees, The Milestones of Your Little Rocket Scientist’s Development, 2013, available at http://www.early-childhood-education-degrees.com/milestones/.
6.      Kuratko CN, et al. Nutrients. 2013 Jul; 5(7): 2777–2810.
7.      Lauritzen L, et al. Nutrients 2016;8(1):1-17.
8.      Compared to previous formulated milk powder for children (Year 2009).

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