COVID-19 pandemic is undoubtedly
tough and unprecedented for Malaysians, and the accompanying lockdowns cause many
employers to shut down their businesses or individuals to lose jobs.
Globally, the first line of defence
for communicable diseases, is to practise good hygiene habits by washing
hands frequently, and sanitizing with an alcohol-based hand sanitizer.
In light of this, Antabax, Malaysia’s number one Halal anti-bacterial personal care brand, introduces #imBAXinAction campaign, short for “I am Back In Action” which aims to rally the nation to come back together in the new normal,stronger.
“Before the pandemic, Antabax has been actively
working with Ministry of Health and private education institutions
to educate
public on the importance of hand hygiene, through the many years of campaigns
such as “Tangan Bersih, Hidup Sihat”, where we are proud to have shown more
than two million Malaysians on the correct ways of hand washing. And when the COVID-19 became a pandemic, hand
hygiene becomes more important than ever.
We have seen rising demand of hand washing and hand sanitizing products
over the past one and a half years”, says Fiona
Huang, Senior Product Manager of Antabax.
#imBAXinAction campaign will see a
series of activations to provide Malaysians the confidence and protection to
get back in action under the new normal, by abiding to the Standard Operating Procedures
(SOP) as outlined by the authorities. The campaign will be featuring Malaysia’s
home-grown hijab rapper, Noor Ayu Fatini, better known as Bunga, with her
interactive engagement through arts and music, educating public on the importance
of practising SOP.
As part of the brand efforts to protect
the nation, #imBAXinAction will also be supporting the National COVID-19
Immunisation Programme, the largest in the history of our country, through the
distribution of Antabax Hand Sanitizer Spray to the public after their vaccinations. The brand will be collaborating with
Malaysia’s leading provider of private healthcare services, KPJ Healthcare
Berhad (“KPJ” or “the Group”) in supporting this initiative. The distribution is
taking place at four (4) of the Group’s specialist hospitals, namely KPJ Tawakkal
KL, KPJ Selangor, KPJ Ampang Puteri and KPJ Damansara from June 23, 2021
onwards. Similarly, the hand sanitizer
spray will also be made available to Sunway Putra Mall for public who receive
their vaccination at the nearby Putra World Trade Centre (PWTC), KL.
“We are honoured
to be able to collaborate with multiple parties for this campaign, in
contributing to our country. With the sponsorship
of Antabax products, we aim to continue touching thousands of lives and
millions in livelihoods during this challenging time”, adds Fiona. Commenting
on the collaboration, KPJ Healthcare’s Chief Corporate Officer, Puan Ariesza
Noor said, “We are moving in high gear, supporting the Government’s efforts to
safeguard the health of Malaysians especially through COVID-19 screening and
vaccination. Our collaboration with Antabax complements the Group’s
initiatives. KPJ runs Pusat Pemberian
Vaksin (PPV) located at the Group’s hospitals, as well as participates in the
PPV Mega at Kuala Lumpur Convention Centre (KL Convec). We are positive about
our collaboration with Antabax and are committed to the same goals of
safeguarding the health of Malaysians.”
In addition to
the brand support on the vaccination initiative, there will be also be a host
of social media contests rewarding fans with Shopee vouchers throughout the
campaign period. Be part of #imBAXinAction
and find out more on the latest campaigns and initiatives by visiting Antabax
official Facebook or Instagram page.
#imBAXinAction -Tips to Keep Yourself Protected:
1.
Wash hands frequently
–with soap and water for at least 20 seconds or use hand sanitizer
2.
Wear a mask
– that fits snugly over the face, covering your nose, mouth as well as chin
with the coloured side of the mask to face outside
3.
Get
vaccinated – to reduce the risk of being
infected
4.
Practice
social distancing – maintain at least 1-metre distance
between yourself and others
Interested to get more info about Antabax,
Facebook : https://www.facebook.com/
Instagram : https://instagram.com/
Antabax Hand Sanitizer Shopee : https://shp.ee/wsnv3r7
