Shopee Seller Summit Ushers in New Era of Value-Based Marketing | Stay Relevant and Drive Economic Inclusion

 

1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide. 

 

Up-ending the notion that purpose-driven business is solely the purview of large MNC corporations, ten value-based sellers set up pop-up booths to demonstrate how they drive unique values through user experience, authentic storytelling, and seamless engagement. Shopee Xpert and Shopee Bintang sellers played interactive games such as Marketplace Inclusion Treats-In-the-Jar, Building Connected Communities Jenga, and Redefining E-Commerce Pictionary, to break the ice and create memorable value-based learning experiences.

 

In his keynote speech, Shopee Malaysia’s Director, Cheng Xun Chua unveiled major 2023 platform initiatives focused on enabling Malaysian sellers’ growth. Firstly, Shopee is enhancing capabilities across logistics and payments, and prioritising brand protection to enable better shopping experiences for value-based customers. Secondly, Shopee is maximising customer lifetime value from its large user base by building cross-category synergy and deepening the connection between sellers and their customers, increasing shopper engagement and maximising sellers’ reach. 

 

According to Chua, "In today's e-commerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates say about the brand. With Shopee 360 Marketing Solutions, we provide a comprehensive, end-to-end platform marketing solution that includes a range of tools and services to help sellers increase their visibility and sales.”

 

Khairul Aming, winner of Shopee Super Award 2022 Best New Seller and Best Customer Service awards, led the call to stay relevant during his panel discussion. He was joined by esteemed fellow sellers Roy Sam of PerySmith, Kim Yeo of Ecobb,  Sammy Chong of Celovis Jewelry, and So Bee Leng of Coty Malaysia, who spoke about meeting the needs of value-based consumers to drive long-term loyalty. 

 

He introduced Sambal Nyet on Shopee in 2021 and has made over RM 21.5 million in sales since, selling his millionth bottle last August. By constantly refreshing and customising content for Malaysians’ local preferences, he has over 3.7M followers on Instagram and consistently maintains an average of 5.0 stars ratings on Shopee with over 392.2k followers. Hailing from Kelantan, Khairul's growing business is a model of creating inclusive employment opportunities in his hometown for over 50 staff and 150 household dependents. 

 

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Every year, thousands of sellers network and learn new things to grow at our Seller Summit. This year, I had the privilege of facilitating first-hand (in my panel forum) very proactive value-based marketing strategies that I’m sure will drive societal and business impacts by industry. Not forgetting, I wanted to thank all the brand sponsors for contributing to the success of Seller Summit 2023: Commerce.Asia, Intrepid, Kumoten, Mono & Co, PayRecon, Red Dino, SiteGiant, and Toyo, among others.“

 

Exemplifying how Made-in-Malaysia stores on marketplace can drive local economic inclusion while meeting the demands of value-based shoppers through Shopee’s ecosystem were: Ooi Zhi Wei of Zhiwei Herb, Felix Lee and Tee Ying Fui of Beehaus, Karen Tee of RPM (Racing Passion Moto), Eelin Lim of BeNourish, Leon Wong of Samview, Mohd Zaid of Lampu Cherita, Edward Wong of HomeDecoStore, Khairil Adhzaha of Tokey Sambal Hitam, Patricia Marin of Mamami Shoppe, and Hafiz Oon of Mr Bentong.

 

Last year, Shopee upskilled and integrated over 250,000 new sellers for digital inclusion, and saw 145 new sellers record over RM500,000 in sales in the first 12 months online. In line with Shopee’s ongoing efforts to leverage the transformative power of technology to create a more inclusive digital economy, Shopee’s Seller Summit provides tools to upskill and empower sellers to achieve online success and build a sustainable future for themselves. 

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Guardian Fun Run 2023 Going To Kick-Start This 23 September 2023 At MAEPS, Serdang !

#GuardianFunRun2023 Guardian Malaysia’s exciting, fun-filled, and family-oriented Fun Run is back for its second edition and looks set to be another runaway success.

Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd said:

“The Fun Run this year promises to be an even bigger and better event than the Run we organised last year.  Last year’s Run was an eye opener for us when MAEPS was turned into a SEA of GUARDIAN ORANGE T-Shirts with runners of all ages.

“We learnt how exercising, and running especially was so popular, not only with serious runners but also with families who want to be healthy and this popularity cuts across all generations.

“The Guardian Fun Run last year was special because it encouraged families to come and run including many children, mothers, and fathers and even grandparents. The sight of them running together to keep healthy makes us even more proud about holding this event and this is why we are holding it again this year. 

“Indeed, our Live Smart & Healthy campaign in May and the Guardian Fun Run is a demonstration of our commitment to help our customers live smart and healthy.

“For our Live Smart & Healthy campaign, we have introduced many new health products into our stores based on what our customer needs are, current trends and the best health products available,” Teo added.

The Guardian Fun Run is open to runners of all levels of fitness, so whether you are an avid runner, or a novice, this is a great opportunity to exercise in a fun and supportive environment.

As the name suggests, the Guardian Fun Run, will be a fun-filled event catering for everyone in the family, children included as itpromises scenic routes, carnival-like atmosphere, games, on-stage entertainment, health and beauty products sampling and a variety of food trucks.  

“In addition, there will be Lucky Draw Prizes worth RM10,000 to be won by physical runners, featuring RM2,500 worth of shopping vouchers for a year as the Grand Prize and a Best Costume Contest.  Come dressed in your most creative costume but you must incorporate the Fun Run T-shirt for a chance to win Guardian vouchers and hampers.

“To help our runners prepare for this Fun Run, we will also have a Masterclass Fitness workshop by International Trainer, Gillian Benjamin in August, details of which will be announced later. 

“And to add even more fun to the event, our fun runners will be invited to join our special DanceON Exercise Routine, as a warmup before the run, on event day. This dancercise is an exercise that uses dancing to improve fitness, making exercising fun for all,” Teo said.  

The Guardian Fun Run will take place on 23 September 2023 at MAEPS Serdang. There will be four categories of the Run this year.

Category 1​

3KM Family Run - Kids (5 - 12 Years Old Only)

Category 2​

3KM Family Run - Open (13 Years Old & Above)

Category 3​

5KM Fun Run - Open (13 Years Old & Above)

Category 4

​5KM Virtual Run

The 5km Virtual Run will enable runners outside of the Klang Valley to take part.

Registration is now open and early bird discounts are available for those who register early before 11 June 2023.  

Alternatively, you can also register by just scanning the Guardian Fun Run QR code in all Guardian’s social media platforms, websites, and online store, or download the ‘HEYJOM’ digital app on the Apple App or Google Play to register.  

More details of the Fun Run can be found at https://www.heyjom.com/events/359.

“In keeping with Guardian’s mission of helping our customers live healthy and beautifully, every day, we have kept our registration fees very reasonable and affordable for our runners who will alsobe getting a goody bag with RM150 worth of products on Run Day.  We hope many Malaysians and their families who are health conscious will sign up for our Guardian Fun Run.  Bring your families along to make this event a memorable and happy experience. Registration closes 31 July 2023 so don’t delay, register now.  See you there in September,” Teo concluded.

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Parents And Kids Have Fun This School Holiday With Hasbro At Paradigm Mall!

Let’s have fun at  Hasbro’s School Holiday at Paradigm Mall? Nothing! Allow kids to unwind and detach from mobile screens and embrace the kid in them.

 

Hasbro, a leading global play and entertainment company is thrilled to announce the exciting Hasbro School Holidays located at Paradigm Mall Petaling Jaya at the Upper Atrium (UG) from the 26th May till the 10th of June, 2023. 

Hasbro is partnering with WCT Mall and Paradigm to create a paradise of toys and games for kids to express themselves and for adults to bring out the inner-child in them because no one is ever too young to have fun.

Consisting more than 5 stations with different themes along with Hasbro iconic characters such as NERF, Play-Doh, Transformers, My Little Pony and more.. This event is a must-go for families with children! What’s best is each station is catered to children with age limit for safety measures.

 

For instance, the Play-Doh: Slide into Play-Doh World, suitable for kids aged 2 years old and above, NERF Arena that is suitable for children aged 6 years old and above, Hasbro Gaming (Interactive Arena) suitable for family & friends! We've got the lowdown on what to anticipate at this one-of-a-kind event, so keep reading!

 

TRANSFORMERS: RISE OF THE BEAST

It is exciting to bring fans an exciting new line of Transformers figurines that celebrates the iconic characters and thrilling action in accordance with the new movie Transformers: Rise of the Beasts.

 

Spot the 2M statue of leader of the Autobots, Optimus Prime at the entrance of the event! Explore Transformers latest toy collection in conjunction with Transformers: Rise of the Beasts movie which is set to be released on the 9th of June 2023.

 

NERF ARENA

It is essential for kids to learn the value of teamwork at a young age. Kids can enhance their motor skills, coordination, and physical activity when they Gear up with NERF for a Team Battle of “Capture the flag” where kids and adults can work together in a 3v3 indoor war for the first team to capture the opponent’s flag wins! 

Explore Hasbro bestsellers NERF Elite 2.0 and the latest collection, NERF Elite Junior Blasters where target boards are available on ground for kids to try out the NERF Blasters.

 

MONOPOLY

The iconic city of Monopoly is being brought to you! Enjoy taking a bunch of family pictures playing with life-sized pieces from the iconic board game together at the camera-ready set.

 

MY LITTLE PONY

Take pictures with My Little Pony on the rockstar photo set! Kids can also enjoy My Little Pony Colouring at the interaction area where each day would be a different My Little Pony character  for the little ones to express their creativity. 

Colouring is a great way for kids to enhance sensory  development as it allows them to be imaginative of how their little pony would look like.

 

HASBRO GAMING

Patrons can challenge their family and friends, or even strangers in a game of Jenga and Twister.  Twister - The game that ties you up in knots! A fun family game that requires balance and rubber  limbs! Want a game experience that combines friends, skill, suspense, laughter, and maybe a  little luck? We have a life-sized Jenga on ground! Any way you choose, show your Jenga style!

 

PLAY-DOH: SLIDE INTO PLAY-DOH WORLD!

Playing with Play-Doh encourages kids to create without worry where they can be imaginative without limits and help with motor skills as it is colourful and by incorporating various colours. 

The texture of Play-Doh to a child's playtime can help their learning and perception. Designated in the prominent Play-Doh colour and together with cans of Play-Doh, children can now investigate into the Play-Doh world and explore the fun of creativity down the slide. We must ignite brave imaginations at play, today.

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