Happy 54th Anniversary to Guardian Malaysia! To celebrate its 54th anniversary after two years of pandemic-driven challenges Guardian Malaysia today launched its #guardiancare initiative to focus on caring for the health of customers and the community.
Angela Teo, Head of Marketing, Guardian Health & Beauty Sdn Bhd said: “#guardiancare is a sustainability initiative, that cares for our customers, their family, the shopping choices they make and also for the community they live in.
“We
would like to inspire and empower customers to make healthy and sustainable
choices when it comes to choosing the health and beauty brands they trust at
Guardian. At the end of the day, we want
our customers to ‘care’ about what they buy and in turn, make the environment
better.
“At
Guardian, we believe that beauty begins from the inside. By choosing to care, together we can make a
difference.”
Consequently,
the initiative is centred
around ‘because i care’ sentiment, and will
focus on three key pillars connected
to Guardian’s brand purpose. They
are:
1. Health –
good health and well-being of our customers and the communities
2. Community – educating the community on their health concerns
3. Environment – promoting responsible consumption and production practices,
reducing single plastic use
To
launch this initiative, Guardian is kicking off their Health campaign by
giving away 10,000 #guardiancare packs, worth a total of RM400,000, to
school children in 30 schools throughout the nation, in partnership with
Yayasan Perintis Malaysia. Each #guardiancare pack will contain a specially
designed Covid-19 Handbook, which has been approved by the Ministry of
Education and Ministry of Health and hygiene products such as handwash, sanitizers,
face mask, tissue paper and Gummies for kids vitamins. These #guardiancare packs will be distributed
to B40 schoolchildren at schools identified by nearby Guardian stores.
For the
second pillar of Community and its health, Guardian, which has the
largest network of pharmacists in South East Asia, will actively educate the
community on important health issues and concerns especially during these
Covid-19 times through Guardian’s social media platforms and in-store
activations.
Guardian
has started its Pharmacist Community Outreach programme through Facebook
Live segments and Instagram where our followers can ask the Pharmacist any
health concern questions ‘live’ and get their answers instantly.
In
addition, Guardian will also educate consumers on products that offer ’Clean
beauty’ with natural or green ingredients and also products that are ‘Cruelty
free’ (not tested on animals) and with sustainable packaging, products that are
packed in re-cyclable or re-useable packaging.
To care
for the Environment, Guardian has introduced a special Eco-friendly
re-useable #guardiancare bag in their stores now which will sell for only
RM1.
“In
conjunction with Malaysia’s National Environment Day celebrated on 21 October
2021, we would like reduce consumption of single use plastic bags in our stores
by encouraging our customers to use these #guardiancare bags instead which can
be re-used many times and last a long time. The bags
can carry far more weight than single use plastic bags. In this way, both our customers and Guardian
are caring for the planet together,” Angela said.
“We hope
our customers can join and support us on this #guardiancare journey that we
have embarked. As you can see, there are
many iCare programs running and we will continue to introduce more in 2022 to
ensure #guardiancare becomes an important aspect of their lives with great
benefits to them, their families and their community at large,” added Angela.
To
further reward our customers in this Anniversary month, Guardian has put
together a massive 54th Anniversary Shopping Bonanza, on all
its social media platforms, with special offers of 54% off on the purchase of the
second item in the personal care, health care and skin care, Botaneco hair and
bath range of items. There are also Buy
1 Free 1 promotion for cosmetics including a Shop & Win contest on
Guardian’s Facebook where all they need to do is to like the Guardian 54th
Anniversary Bonanza Shop & Win post and PM their Guardian receipt for
purchases from 1October to 27 October to be in the running for five prizes of a
Surprise Box worth RM400 each to be won.
There is
also a Shop, Wave and Win contest with MyDebit running from 1 October until 31
December 2021. All customers need to do
is to spend a minimum of RM30 in a single receipt by using MyDebit with their
ATM card and stand a chance to win a share of prizes worth RM520,000 over three
monthly draws. Additionally, there is
also a GrabPay deal where customers will get a RM6 discount with a minimum
spend of RM60 on a single receipt using GrabPay valid from 1 to 31 October
2021.
For more
information, our customers can access our #guardiancare landing page on our
website at www.guardian.com.my or any Guardian social media platform, FB, Instagram and Tik Tok.
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