.jpg)
This June, the Curve invites shoppers to
discover the rich story behind Malaysia’s cocoa heritage at the Curve’s
first Malaysia Choco Fest, taking place from 25 to 28 June 2026 at
the Centre Court. Held in collaboration with industry partners: Lembaga
Koko Malaysia (LKM), Cadbury Dairy Milk Malaysia, and Tourism
Selangor, the celebration brings together chocolate enthusiasts, families,
and the community for a memorable experience that explores the journey of cacao
from bean to bar.
Going beyond a traditional festival, the
Malaysia Choco Fest offers visitors an engaging and interactive platform to
learn about Malaysia’s cocoa industry through product showcases and hands-on
activities. With guidance from LKM experts, guests can uncover the
fascinating science and craftsmanship behind cocoa cultivation and
chocolate-making, gaining a deeper appreciation of the journey that transforms
cocoa pods into one of the world’s most beloved treats.
The festival reflects the Curve’s continued
commitment to creating meaningful lifestyle experiences that bring people
together beyond shopping. Through a blend of education, entertainment, and
discovery, the Malaysia Choco Fest provides families with an opportunity to
connect and create lasting memories through a shared appreciation for
chocolate.
“Chocolate has always been associated with
moments of happiness and togetherness. This makes it the perfect way to bring
the community together, giving children, parents, families, and friends a space
to bond while discovering something new,” said Ms Elaine Liew, General
Manager of the Curve. “The Malaysia Choco Fest is part of our effort to
offer more meaningful experiences for our shoppers, where every visit becomes
an opportunity to learn whilst creating memorable moments together,” she added.
At the heart of the Malaysia Choco Fest is the Chocolate Marketplace, featuring 20 curated chocolate exhibitors by LKM, and Cadbury Dairy Milk Malaysia. The marketplace offers visitors the opportunity to explore a diverse array of chocolate creations, products, and innovations. The festival will transform key areas of the Curve into immersive chocolate-themed experiences, with the Centre Court becoming the Choco Pavilion, The Street area reimagined as Choco Dessert Lane, and the Piazza transformed into the Choco Factory.
Visitors can also
discover dedicated zones such as the Artisan Zone, Kids’ Corner, Sampling
Area, and Chocolate Exhibition, each thoughtfully designed to
provide engaging experiences that celebrate the creativity, craftsmanship, and
enjoyment of chocolate.
Throughout the four-day celebration, guests can look forward to an exciting line-up of chocolate-inspired activities, including interactive games, live chocolate demonstrations, and engaging experiences for all ages. Highlights include the Chocolate Fantasy Runway Challenge by Malaysia Association of Ethical Designers (MAEFD), offering visitors the chance to unleash their creativity.
Families can also
enjoy special appearances by Professor Koko, while daily Golden
Ticket giveaways will give shoppers the opportunity to win exciting prizes
including a MacBook Neo, Instax Mini, microwave, fridge and many more.
Adding an extra touch of sweetness, the Curve
will also be giving away 100 exclusive goodie bags daily to registered shoppers
throughout the four-day festival*), making every visit a chance to enjoy more
delightful surprises.
With its blend of discovery, creativity, and
community connection, the Malaysia Choco Fest invites visitors to experience
chocolate beyond its taste by uncovering the heritage, craftsmanship, and
stories behind every creation. Whether exploring the Chocolate Marketplace,
participating in interactive activities, or enjoying quality time with loved
ones, shoppers can expect to create unforgettable moments together at the
Malaysia Choco Fest, where every bite tells a story and every experience leaves
a lasting impression.
For more details on the Malaysia Choco Fest and upcoming events at the Curve, please visit the Curve, or stay connected on Facebook and Instagram.
*Terms &
Conditions apply; while stocks last
.jpg)
No comments:
Post a Comment